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Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Business Practices | Professionalism | Research Design
- Speaker(s):
- Henrique Savelsberg | Brian Loeb | Lara Fordis | Bronwen Ward
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- Nov 15, 2024
- Short Description:
- QRCA’s November Qcast will feature three qualitative research experts from around the globe (U.S., Netherlands and Spain), as well as the Canadian moderator of this panel. This fast-paced discussion will cover some of the larger issues, such as the market size, regulatory problems, and product segments, as well as specific qualitative concerns, such as recruiting research participants, handling sensitive topics, and risk exposure. This topic will be of great interest to North American researchers who will learn how the experience of early-adopting countries might apply to their own country.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Moderating/Facilitation | Professionalism
- Speaker(s):
- Jo Ann Hairston
- Duration:
- 1 Hour 1 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 12, 2024
- Short Description:
- What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
- Price:
- $75.00 - Non-Member Price