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Total Credits: 2 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Consulting | Moderating/Facilitation
- Speaker(s):
- Jo Thorogood
- Duration:
- 3 Hours
- Location:
- Mill Valley, California
- Short Description:
- In this interactive workshop, Jo Thorogood will explore the science behind creativity and share practical tools for generating ideas—whether it’s for new products, brand positioning, brand equity extension, naming, and more. It’s a great chance to unlock your creative potential!
- Price:
- $80.00 - Non-Member Price
- Date:
-
Thu, May 01, 2025 - 11:00am to 02:00pm PDT
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Research Design
- Duration:
- 1 Hour
- Short Description:
- What are some creative techniques to use when faced with the challenge to conduct research for a new and unfamiliar topic? How might we quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of our next research project? Find out when you join the C&I SIG as we reveal and discuss how to quickly gain knowledge and build confidence about an unfamiliar topic that may be the focus of an upcoming research project.
- Date:
-
Wed, May 21, 2025 - 01:00pm to 02:00pm EDT
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Analysis & Reporting | Research Design | Moderating/Facilitation
- Speaker(s):
- Jeff Syroney
- Duration:
- 1 hour
- Format:
- Audio and Video
- Original Program Date:
- May 17, 2024
- Short Description:
- The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 6
- Categories:
- Moderating/Facilitation | Professionalism
- Speaker(s):
- Jo Ann Hairston
- Duration:
- 1 Hour 1 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Jan 12, 2024
- Short Description:
- What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
- Price:
- $75.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 3
- Categories:
- Business Practices
- Speaker(s):
- Karen Lynch
- Duration:
- 27 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Feb 03, 2021
- Price:
- $25.00 - Non-Member Price
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Consulting | Project Management
- Speaker(s):
- Susan Saurage-Altenloh
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Original Program Date:
- Jan 29, 2020
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Price:
- $0.00 - Non-Member Price