Join us for a 3-part webinar series hosted by RIVA's Jo Ann Hairston! Register here for all three at the best rate!

Individual webinars: $50 for members/$75 for non-members  | Cost for all three: $125 for members/$200 for non-members 

Successful Interventions/Projective Techniques - September 8th, 2023 (included On-Demand)

• Definitions for Interventions/Projective Techniques; are they the same? 
• What is the goal when doing interventions?
• Tips for creating interventions and running them smoothly.
  • How elaborate do they need to be? 
  • How to handle the time crunch and the feeling there’s not enough time to properly do an activity.
• Best practices for using an activity in a research interview. 

Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give you More —  January 12, 2024 (included On-Demand)

• Learn what you will need to explore information about the drivers and motivations that influence consumer behaviors. 
• Create questions designed to capture the language of the consumer or target population.
• Are you getting the actual voice of the consumer or yes/no answers?
• This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses.

Probing - Getting to the AHA — March 8, 2024 (included On-Demand)

• What is the purpose of your follow-up questions?
• Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer?
• Learn about this and other traps that intervene with asking the most useful follow-up questions.
• What are the origins of RIVA’s saying “probe till you puke?”
• And more about what’s so bad about asking someone ‘why’ they said or did something?