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RIVA Webinar Series BUNDLE

Average Rating:
Moderating/Facilitation |  Professionalism
Jo Ann Hairston
Original Program Date:
Sep 08, 2023


Join us for a 3-part webinar series hosted by RIVA's Jo Ann Hairston! Register here for all three at the best rate!

Individual webinars: $50 for members/$75 for non-members  | Cost for all three: $125 for members/$200 for non-members 

Successful Interventions/Projective Techniques - September 8th, 2023 (included On-Demand)

  • Definitions for Interventions/Projective Techniques; are they the same? 
  • What is the goal when doing interventions?
  • Tips for creating interventions and running them smoothly.
    • How elaborate do they need to be? 
    • How to handle the time crunch and the feeling there’s not enough time to properly do an activity.
  • Best practices for using an activity in a research interview. 

Let Me Tell You What I Really Think: Creating Questions that Excite Respondents to Give you More —  January 12, 2024 (included On-Demand)

  • Learn what you will need to explore information about the drivers and motivations that influence consumer behaviors. 
  • Create questions designed to capture the language of the consumer or target population.
  • Are you getting the actual voice of the consumer or yes/no answers?
  • This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses.

Probing - Getting to the AHA — March 8, 2024 (included On-Demand)

  • What is the purpose of your follow-up questions?
  • Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer?
  • Learn about this and other traps that intervene with asking the most useful follow-up questions.
  • What are the origins of RIVA’s saying “probe till you puke?”
  • And more about what’s so bad about asking someone ‘why’ they said or did something? 


Jo Ann Hairston's Profile

Jo Ann Hairston Related Seminars and Products

RIVA Market Research & Training Inst

The work Jo Ann does for RIVA is diverse. She works in both the Research and the Training division, shifting hats with ease. As a researcher she is – assigned to focus group projects that range from medical issues to health and beauty aids and from politics to new products. After leading more than 3,200 groups, and earning the title Master Moderator, Jo Ann helps clients access POBAs [Perceptions, Opinions, Beliefs and Attitudes] from respondents that range from homemakers to the homeless and from ages 7 to 97.

As a Co-Founder of the RIVA Training Institute she serves as a Master Trainer and developer of the framework and curriculum for both standard courses and custom courses designed to meet the needs of clients in a variety of industries. She is a credentialed Master Coach for Qualitative Researchers, as well as, individuals transitioning from one career to another.