Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices
Presenters:
Tonise Paul
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices |  Consulting |  Professionalism
Presenters:
Matt Booth
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Your attitude determines your thoughts, your actions, and ultimately the direction, success, and growth of your business. In the current economic environment, your attitude (and the attitude of those around you) NEEDS to be positive as often as possible – but sometimes it’s not that easy. This upbeat and timely session will help you recognize the importance of a positive attitude and provide proven strategies to make lasting improvements. Through this program, you’ll learn how making a conscious effort to be as positive as possible – regardless of the circumstances – which will help you be more successful at what you do. You’ll leave this program with practical take-a-ways and the motivation to implement them.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting
Presenters:
Michelle Finzel |  Pam Goldfarb Liss |  Kristi Jackson, Ph.D. |  Katrina Noelle |  Maria Virobik |  Rob Volpe
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Sep 30, 2020
Short Description:
The amount of data we gather in some qualitative studies can be overwhelming – especially data from multi-day message boards. Traditional methods of analysis are functional, but they can be time-consuming. Digital tools can assist in the process. This webinar will begin with a quick review of traditional (no-tech or low-tech) tools, then will expose you to a sampling of higher-tech tools (Delve, NVivo, Reduct, and Relative Insight), explained by the QRCA members who use them. This will not be a how-to session; rather, it is “tasting menu” of some of the tools that can make the analysis of qualitative data less daunting.
Price:
$50.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Presenters:
Scott Koenig, MBA |  Jenny Karubian
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Criscillia Benford, BA, MA, Ph.D. |  Ana Marie Trester
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
You know that stories are an effective way to broadcast information to an audience. But did you also know that real, everyday stories provide unparalleled insight into organizational and community cultures? The process of collecting and working with real, everyday stories is called Narrative Inquiry. There are various approaches. In this session, we'll provide a step-by-step overview of our approach, and describe how narrative inquiry can be used to identify and change patterns of organizational behavior.   As we share non-confidential learnings from collaborations with research partners in the US and Australia from different institutional contexts, you’ll learn best practices for collecting, analyzing, and interpreting relevant stories. Our session will end with an interactive simulation of the core step in our narrative inquiry process: Story Listening.
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Calvin Gilman
Duration:
55 Minutes
Format:
Audio and Video
Original Program Date:
Jun 04, 2020
Short Description:
Are you wondering what business insurance you should have in place in light of COVID-19? Will business insurance cover potential liability when it comes to COVID-19? What about data privacy and security? What insurance do businesses need to protect themselves? QRCA hosts Calvin Gilman, an insurance advisor, who provides an overview of what businesses should be considering in terms of their insurance coverage in light of COVID-19. He also discusses cyber insurance, which has become more prominent in this era of data security and privacy, and what businesses should be considering when securing a cyber insurance policy. Calvin also addresses other questions that attendees have about business insurance.
Price:
$0.00 - $35.00

Not Found
Product Type
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Consulting
Presenters:
Silvana di Gregorio
Duration:
27 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
We live an in age of artificial intelligence, where algorithms make suggestions to us and even make decisions that impact us. Evolving technology is giving us unprecedented access to more data sources than ever before and changing the way businesses gather and treat data in research. The presentation will explore these evolving tools and discuss how QRCs can harness these tools to better support our work and get to deeper insights. We will discuss different considerations for qualitative researchers.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Project Management |  Research Design
Presenters:
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.3
Category:
Communication |  Research Design
Presenters:
Janet Standen |  Michele Ronsen
Duration:
41 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Consulting |  Research Design
Presenters:
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Professionalism
Presenters:
Lauren Isaacson
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
It doesn't matter if you're a freelancer or fully-employed, continuing education is essential to career growth. What are ways to increase one's skills and knowledge regardless of level of support you get? We will be discussing and sharing strategies to learn as part of a regular routine, resources for learning, tapping your network, and anytihng else we can think of (which is what I love about these round tables).
Price:
$15.00 - $25.00

Not Found
Product Type
Program

Average Rating:
Not yet rated
Category:
Business Practices
Presenters:
Lisa Horwich |  Stuart Pardau |  Jessica Santos
Duration:
October 29 – November 18, 2021
Short Description:
The evolving landscape of data privacy has a major impact on how qualitative researchers handle participant data, and being familiar with the major data privacy regulations including HIPAA, GDPR and CCPA is a must. This course will empower you not only to understand the universe of data privacy but also to implement best practices across your qualitative research projects. This is the only available course that is specific to the needs of the qualitative researcher. 
Price:
$149.00 - $299.00
Date:

Fri, Oct 29, 2021 - 10:00am CDT to Thu, Nov 18, 2021 - 11:30am CST


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting
Presenters:
Nick Cawthon
Duration:
55 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
The use of Data Visualization for user experience research addresses a perceived need of extending the capabilities of the research team or individual; giving us the ability to display large datasets in insightful ways. Attendees to this talk will delve into learning about how to dimensionalize qualitative transcripts against quantitative survey data through a demonstration of a novel, custom visualization platform built from open-source tools. As researchers, we can begin to expand our skillsets and abilities in common tasks such as segmentation, correlation and pattern recognition. Whereas we will continually advocate for the benefits from the abstraction that Data Visualization provides, ethically, these techniques require a narrative that is constantly being validated through human connection. Our goal for the use of Data Visualization is not to become a shortcut that replaces generative ethnography, but instead positioned as a complementary tool for iterative research cycles.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Presenters:
Kristin Ameruoso
Duration:
1.5 Hours
Format:
Audio and Video
Original Program Date:
Nov 10, 2020
Short Description:
Research studies can thrive or die by the strength of the screener. Structuring screeners is foundational to ensuring that your participants are not only best suited for a study but can also offer a wide range of relevant perspectives. Writing and executing more inclusive screeners can help set up even better conversations. Join other insights practitioners to hear what this means, why this matters and how you can apply it to your next study from Recruit and Field’s Senior Director of Client Services’ Kristin Ameruoso.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Communication |  Consulting |  Moderating/Facilitation
Presenters:
Criscillia Benford, BA, MA, Ph.D. |  Ana Marie Trester
Duration:
90 Minutes
Format:
Audio and Video
Original Program Date:
Oct 13, 2020
Short Description:
We use it every day. It’s eminently powerful, yet most of us hardly ever think about it. Language. It’s foundational and dynamic. It lies at the heart of connection—or at least it can. What we say, what we intend, and how it’s interpreted—sometimes they all align for shared understanding; other times they don’t, and that can lead to conflict. conflict. If we don’t understand each other, how can we have the honest dialogue that’s needed to navigate the complex issues of the day—or even the simple interactions? How else can we build the foundations for healing and growth?
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   5
Presenters:
Pawan Dhingra
Duration:
1 Hour 5 Minutes
Format:
Audio and Video
Original Program Date:
Apr 20, 2021
Short Description:
The rise in xenophobia and racism aimed at Asian Americans over the past year is undeniable. What is behind this and what can we do to help address it?
Price:
$0.00 - $40.00

Not Found
Product Type
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4.5
Category:
Moderating/Facilitation |  Professionalism
Presenters:
Layla Shea |  Cynthia D Harris |  Daniel Berkal |  Kai Fuentes |  Rob Volpe
Duration:
1 Hour 23 Minutes
Format:
Audio and Video
Original Program Date:
Jun 23, 2021
Short Description:
A panel of expert moderators will explore what it means to be uncomfortable in today’s culturally, socially and politically charged climate.
Price:
$0.00 - $35.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.5
Presenters:
Rob Volpe
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 12, 2021
Short Description:
How are we, as moderators, able to successfully interview and discern insights from anyone who differs from our own socio-economic standing? The answer: empathy!
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.8
Category:
Business Practices
Presenters:
Bruce Peoples
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
LinkedIn is one of the most powerful business development tools out there. Practically anyone we want to work with is on it. Yet, whether it’s creating a profile, sharing content, or connecting with potential clients, there is a lot to learn in order to get the most out of LinkedIn. Bruce Peoples will share his experiences in using the platform for business development to connect with potential clients in a professional, human, and impactful way." Additionally, you will be able to review content options for your feed and develop a more compelling alternative to the infamous “I’d like to connect with you…” line that so many people use.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.7
Category:
Analysis & Reporting
Presenters:
Rachel Ceasar
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
50 users. 75 hours of recorded interviews. 1250 pages of transcripts. Sometimes a post note analysis just doesn’t cut it. When shifting through tons of interviews and focus group data, using a playbook or codebook can be a helpful tool to systematically organize user data into data-driven insights. In this talk, Rachel will introduce you to a powerful analytical method for documenting research data and decisions in a way that is transparent, reflexive, and rigorous for you and your team.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Jennifer Cuthill |  Sara Dougherty
Duration:
55 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Marianne Carr |  Lauren Holderness
Duration:
52 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Project Management |  Research Design
Presenters:
Kristin Ameruoso
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices
Presenters:
Laurie Tema-Lyn |  Jim Bryson |  Ellen Good |  J. Robert Harris |  Judy Langer |  Bonnie Perry
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
The Emeritus SIG is thrilled to propose a panel presentation and discussion for the Virtual track of the annual QRCA Conference.  Our diverse panel of five is comprised of long-standing legacy members of QRCA and perhaps lesser-known qualitative experts. Panelists are: Jim Bryson, Ellen Good, JR Harris, Judy Langer, and Bonnie Perry. They embody a range of exciting and diverse paths: wilderness trekker/ author/speaker, health and life insurance broker/educator, an adjunct professor at Wharton, a docent with the Holocaust Museum Houston, the Executive Director of the Center for Learning and Living, the Tennessee Deputy Commissioner of the Bureau of Parks & Conservation. Each panelist has a unique story to tell of how they used skills cultivated during their career as a QRC, their personal vision and fortitude to create satisfying new endeavors with or without remuneration. Their journeys have not been seamless; there have been challenges, learning and re-directs along the way.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4.9
Category:
Moderating/Facilitation
Presenters:
Michelle Finzel |  Missy Carvin
Duration:
29 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Through the presenters’ very real, honest, and often hilarious life examples, as well as interviews with other QRCs who are parents of kids with special needs, we will explore the connections between parenting a kid with special needs and excelling as a qualitative researcher.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Abby Leafe |  Laurie Tema-Lyn
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
What happens when you bring the sharing economy to the world of research?  Exciting things happen.  This presentation will show qualitative researchers how to think creatively (and practically!) about using alternative venues for conducting qualitative research.  We will explore how platforms such as AirBnB and Peerspace can be invaluable options to find the perfect spot to host a session, and we’ll talk about the ways to ensure that a project is a success once you identify the right non-traditional location.  The session will draw upon the real-world experiences of the presenters using unique spaces to conduct qualitative research. Among those experiences will be a case study in the snacking category, where an LA mansion proved to be the ideal setting for three days of focus groups and client innovation sessions for a start-up client on a budget, leading to the development of a pipeline of new product ideas, some of which are now in the marketplace.
Price:
$0.00 - $50.00

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Product Type
Program

Average Rating:
   4.1
Category:
Business Practices |  Communication |  Research Design
Presenters:
Michele Ronsen |  Ben Adosto |  Kay Corry Aubrey |  Janet Standen |  Patrick Bennett |  Molly Bloom |  Kelsey Segaloff |  Irene Bocca |  ....
Duration:
10 Hours
Short Description:
QRCA hosted a jam-packed day providing an amazing opportunity for the research community to exercise our User Experience (UX) Research muscles! We brought together the entire research community — across industries and roles — to connect, educate, and advance our UX skills.
Price:
$25.00 - Base Price

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Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Moderating/Facilitation
Presenters:
Jessica Broome |  Julia Strohm
Duration:
25 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
A creative, safe, focused space.  What are we describing here? A successful focus group  environment-- and also a mind that has become quiet and powerful through meditation. When we engage in meditation, we bring ourselves to a place of clarity and calm. This is precisely the mind we need to employ in order to authentically connect with our respondents. Through practicing meditation, we are primed to listen in new ways. We open ourselves up to be able to slip into the shoes of others, to develop empathy and understanding – and appreciation – of where others are coming from. An open-hearted mind engenders trust, which leads to better focus groups and better client relationships.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Rich Thau
Duration:
1.5 Hour
Format:
Audio and Video
Original Program Date:
Mar 08, 2021
Short Description:
For 21 months leading up to the election, Engagious President Rich Thau conducted monthly focus groups with “Obama-Trump” voters in upper Midwest battleground states. This Swing Voter Project, which both Axios and Michael Smerconish featured monthly, uncovered a host of fascinating key insights Rich will share. Rich is scheduled to conduct an updated version of the project throughout 2021, this time with “Trump-Biden” swing voters.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4.8
Category:
Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Wendy Godfrey
Duration:
34 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Hear about the unique trials surrounding the development and execution of 14 focus groups, each with a different vulnerable population, talking about a highly sensitive and personal issue. While the topic was delicate and often considered taboo, the conversation had to take place. It served as the foundation of the state's 5-year strategic plan on Sexual Violence Prevention. Questions we asked ourselves: How do we find willing participants? What is the best way to connect with these audiences? Who should we partner with to gain trust and ensure candor among participants? What we learned may surprise you. 
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Category:
Communication |  Consulting
Presenters:
Andy Cooper
Duration:
23 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Research is only as insightful as it is impactful. When designing our vision for Qualitative Research business impact should be our north star, especially in a world of tightened budgets. Andy will explore how we can better enable our work to ‘go viral’; living on and traveling far and wide within client organizations.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Project Management |  Research Design
Presenters:
Anya Zadrozny
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3.9
Category:
Consulting |  Research Design
Presenters:
Rodrigo dos Reis
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
The most successful brands connect with consumers beyond customer experience and product performance — by taking action on issues relevant to their values. And our relationships with brands is increasingly affected by these personal values, especially among the younger generations. In this session, we showcase the groundbreaking work we did in Brazil leveraging AI to investigate what Brazilians expect from brands in terms of social action, and which social issues have the most positive potential impact across different categories. This session will be an opportunity to discuss the role of brands on social issues and how to apply new technology-powered approaches. Come learn how a similar approach could help you advise clients on how to strengthen their customer relationships!
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.3
Category:
Communication |  Consulting
Presenters:
Julie Knox, BA
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The Chinese word for crisis is composed of two characters — 危机 — one signifying ‘danger’ and one signifying ‘opportunity.’ We have begun to see this duality play out in the way that brands are being judged, and their reputations and images changed, by how they have been behaving and communicating not just in response to the pandemic, but also in response to the recent wave of protests for racial justice. Insights from our newly launched WhatsApp Community of consumers and small business owners, show that people are displaying a heightened sensitivity to how ‘corporate America’ is behaving and which ‘side’ companies are on – with a new landscape of heroes and villains emerging. Understanding how people are assessing brands in this climate of heightened moral judgement could give companies a crucial advantage in terms of driving their responses and framing their messaging.
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Research Design
Presenters:
Kayte Hamilton
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Presenters:
Paula Rosecky |  Jyo Maan
Duration:
50 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Qualitative researchers are a powerhouse of knowledge and perspectives. Imagine what we could accomplish if we put our heads together to face the next move forward in the social justice movement! How might we better pitch inclusive research? How might we pull from our collective knowledge and wisdom to elevate the conversation and activate change? In this highly interactive, facilitated session we will tap into the diversity of our collective thought to ideate on ways qualitative researchers can continue to act. We will introduce the virtual “room” to trusted facilitation tools (micro structures) that allow all stories to emerge in a respectful, open, conversational way, using human centered design principles applied in design thinking and education to gather new ideas and data.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Pam Goldfarb Liss |  Chris Hauck |  Roben Allong
Duration:
54 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Three experienced guides: Pam Goldfarb Liss, Chris Hauck, and Roben Allong will share their how-to tips and tricks on making both the moderating and insights journey more inclusive for clients, respondents and yourself. If you’re in the weeds, feel uncomfortable, or just need confirmation on ways to successfully manage inclusivity — this is the panel for you. Expect to hear relevant real world experiences and key takeaways for next level toolbox agility.
Price:
$20.00 - $30.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.5
Category:
Moderating/Facilitation
Presenters:
Michael Tucker
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The world’s best interviewers are not always qualitative researchers (although most of them are!). Sometimes they are talk show hosts, podcasters, journalist, or even hostage negotiators. So who are your favorite interviewers and what do they do that enables them to inform and entertain us? Michael Tucker will share some of his favorites but come prepared with some of your own and some observations about their “techniques” and styles.
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   4
Presenters:
Nikhita Ghugari |  Swar Raisinghani
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Jugaad is an innovation mindset and also a way of problem-solving in daily life in India. It loosely translates to ‘Hack’ in English, but in India, for everything that may seem difficult to do, you will very commonly hear someone say ‘Let’s find a Jugaad’ - a creative way around the system. Jugaad solutions are born out of constraints in resources and through resilience, and are therefore, very creative in their approach and design. While Jugaad has been criticised for its limitations with scalability, company leaders and innovators have sought to make it a part of the formal innovation process to capture its essence of resilience, creativity and fast problem-solving. Through our talk, we want to highlight Jugaad as a fresh approach for a resource-constrained future that will require us to live a minimal, carbon-neutral lifestyle.
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Communication |  Consulting |  Research Design
Presenters:
Daniel Berkal
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.6
Category:
Research Design |  Project Management
Presenters:
Shannon Danzy |  Fiona Ray
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 23, 2020
Short Description:
Does online qual feel unapproachable? What does the set-up of online and in-person projects have in common, and how are they different? And how does one even get started? Learn how thoughtful design, careful planning, and clean recruiting will maximize your project’s chance for success. Hear true tales and tips from longtime QRCA members. After this session, you’ll have the knowledge and confidence to be ready to launch your first online project.
Price:
$0.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.9
Presenters:
Susan Newhouse
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
Over the past several months we've had to change how we operate in the world. Think of it as a gift...not only do we have an opportunity to "reboot" our lives, we can also renegotiate how we want to show up as leaders. But what makes a great leader, and what uniquely makes YOU a great leader? During this hands-on workshop, you will envision your highest self as a leader and begin crafting your leadership story.
Price:
$20.00 - $30.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Moderating/Facilitation |  Research Design
Presenters:
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
We’ll use this session to discuss strategies to optimize remote research and share tips and tricks to ensure quality in the new qual normal. Now that we’ve learned the technical how-tos of online research and remote work, it’s now time to lean in and optimize our methods and processes. We’ll discuss innovations made this year and challenges ahead in terms of online work and research.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
Not yet rated
Category:
Communication |  Moderating/Facilitation
Presenters:
Michael Doody
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Want to know the fastest way to make a creative person sweat? Mention the words qualitative research. Or ask them if they would like some feedback on their idea? Well what I recently learned by training with a 70-year-old dancer and choreographer may just change that forever. A simple 5-step process can help you to glean more insights while feeding creative ideas to make them bigger. And when you help ideas get bigger and stringer you'll have creative people begging to be a part of qualitative research again.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices
Presenters:
Joel Reish
Duration:
43 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Have you ever thought about going to the "other side?" What's it like being on the client side? Joel Reish can tell you because he did it. His roundtable is a must-attend for any independent QRC considering a move to a client-side position and to independent QRCs who want to know more about the world of their corporate-side clients and how to deal with them.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1.0 Advance Credits

Average Rating:
   4.5
Category:
Analysis & Reporting |  Moderating/Facilitation
Presenters:
Chris Kann
Duration:
43 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation
Presenters:
Michel Bequer
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
During pandemic and non-pandemic times, international projects can be some of the most challenging yet rewarding assignments of your career. There are many variables to consider and even the most experienced among us can always benefit from some tips. In this roundtable, we will share best practices for selecting and vetting international partners, briefing them, and managing them throughout the project including during reporting. Join us for a bunch of good tips from planning through after-care.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Maria Puras
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Presenters:
Maria Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Price:
$15.00 - $25.00

Not Found
Product Type
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Presenters:
Stephanie Krell
Duration:
2 Hours
Short Description:
Customers, employees, and the market form a complex ecosystem that swirl around any brand or organization. By applying Human-Centered Design practices and philosophies it’s possible to catalyze meaningful change quickly, and pivot towards a people-first culture.
Price:
$0.00 - $25.00
Date:

Fri, Dec 03, 2021 - 12:00pm to 02:00pm EST


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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Research Design
Presenters:
Jeff Walkowski
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get a high-level overview of all of the online methodologies available to qualitative researchers today. Video chats, text chats, and longer-term message boards will be covered, along with an introduction to social media research. Pros and cons of each method will be highlighted, along with considerations to help decide which method is best in certain circumstances.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   4.5
Category:
Consulting |  Research Design
Presenters:
David Evans, Ph.D.
Duration:
30 Minutes
Format:
Audio and Video
Original Program Date:
Feb 01, 2021
Short Description:
Due to cognitive biases, a frictionless user experience might have less impact on brand perceptions than we want to admit. The teachings of Nobel prize winner and founder of behavioral economics, Daniel Kahneman, tell us that designing for brand memories is very different than designing for user experience. This talk is about how to be delightfully indelible even with the ever-present risk of being frictionlessly forgettable. See how Microsoft tested these assumptions with telemetry and data science, showing that there is a 14X greater ROI for creating peak moments than eliminating pit moments from brand memories.
Price:
$15.00 - $25.00

Not Found
Product Type
Webinar

Total Credits: 1.5 Advance Credits

Average Rating:
Not yet rated
Presenters:
Will Dennis
Duration:
90 Minutes
Short Description:
With the move to all or mostly digital research, there’s even more emphasis on our voice (which of course is now channeled through computer speakers introducing a whole new set of variables.) Our voices are truly our most important “tools of the trade,” but is yours serving you as well as it could?
Price:
$20.00 - $40.00
Date:

Fri, Oct 22, 2021 - 03:30pm to 05:00pm EDT


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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Consulting |  Research Design
Presenters:
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Consulting |  Project Management
Presenters:
Susan Saurage-Altenloh
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Communication
Presenters:
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Presenters:
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.5
Category:
Moderating/Facilitation |  Professionalism |  Project Management
Presenters:
Pam Goldfarb Liss |  Dr. Barbie Clarke
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
May 06, 2021
Short Description:
In this webinar, we will discuss safety standards, expectations and opportunities for research with children around the world.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices |  Research Design
Presenters:
Isaac Rogers
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 21, 2021
Short Description:
As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
Price:
$0.00 - $25.00

Not Found
Product Type
Program

Average Rating:
   4.3
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Price:
$250.00 - $400.00

Not Found
Product Type
Live Event

Average Rating:
Not yet rated
Duration:
January 12-13, 2022 (Virtual) and January 19–21, 2022 (San Diego)
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer or phone screen.   Qualitative professionals rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face.     As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we plan to offer engaging educational content, with more focus on connections, interactive discussions and conversations. We aim to have attendees gain skills and inspiration to take their research to the next level.
Price:
$245.00 - $1,500.00
Date:

Not Found
Product Type
Live Event

Average Rating:
Not yet rated
Duration:
January 19–21, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer or phone screen.   Qualitative professionals rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face.     As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we plan to offer engaging educational content, with more focus on connections, interactive discussions and conversations. We aim to have attendees gain skills and inspiration to take their research to the next level.
Price:
$195.00 - $1,395.00
Date:

Not Found
Product Type
Program

Average Rating:
Not yet rated
Duration:
January 12–13, 2022
Short Description:
This past year was a time of upheaval and change - all shrouded in uncertainty. Resilience and agility became buzzwords, and it seems nearly every aspect of life and work was virtual and on a computer or phone screen.   Qualitative professionals rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face.     As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we plan to offer engaging educational content, with more focus on connections, interactive discussions and conversations. We aim to have attendees gain skills and inspiration to take their research to the next level.
Price:
$35.00 - $150.00
Date:

Wed, Jan 12, 2022 - 08:00am to Thu, Jan 13, 2022 - 04:00pm PST


Not Found
Product Type
Webinar

Average Rating:
Not yet rated
Duration:
2 Hours
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information. 
Price:
$0.00 - Base Price
Date:

Thu, Nov 18, 2021 - 12:00pm to 02:00pm EST


Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
12 Minutes
Format:
Audio and Video
Original Program Date:
Aug 19, 2021
Short Description:
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
12 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
14 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
14 Minutes
Format:
Audio and Video
Original Program Date:
Aug 19, 2021
Short Description:
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
11 Minutes
Format:
Audio and Video
Original Program Date:
Aug 19, 2021
Short Description:
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
May 20, 2021
Short Description:
Following up on the informative Virtual Vendor Series that QRCA hosted early in the pandemic, we are hosting quarterly Virtual Solutions Partner Events to give you the latest and greatest tools and information.
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
15 Minutes
Format:
Audio and Video
Original Program Date:
Aug 19, 2021
Short Description:
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Price:
$0.00 - Base Price

Not Found
Product Type
On Demand

Average Rating:
Not yet rated
Duration:
13 Minutes
Format:
Audio and Video
Original Program Date:
Aug 19, 2021
Short Description:
This Virtual Solutions Partner spotlight will give you the latest and greatest tools and information. This concise, 10-minute educational session or case study will cover how researchers can utilize each product or service. You don't want to miss it!
Price:
$0.00 - Base Price

Not Found
Product Type
Program

Total Credits: 7 Advance Credits

Average Rating:
   4.4
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
Price:
$0.00 - $149.00

Not Found
Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Communication
Presenters:
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that researchers can use to speak to the issue of quality in qualitative research. This includes effective strategies for communicating trustworthiness and ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned. 
Price:
$0.00 - $25.00
Date:

Wed, Oct 27, 2021 - 02:00pm to 03:00pm CDT


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Communication
Presenters:
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Cynthia D Harris
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Project Management |  Research Design
Presenters:
Peter Totman
Duration:
57 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Moderating/Facilitation |  Project Management
Presenters:
Sam Evans
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
In Austin, Sam explored how to maintain personal safety while “on the job” as well as tactics for handling potential verbally and physically abusive participants.Such situations are rare but can happen! It was a fascinating discussion and he is back with how to handle the same issues even in our pandemic induced virtual research world.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Moderating/Facilitation |  Research Design
Presenters:
Kristin Howell Schwitzer
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Project Management
Presenters:
Jonathan Schneider |  Michelle Finzel
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Kristin Luck
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 29, 2020
Short Description:
Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Business Practices
Presenters:
Karen Lynch
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices
Presenters:
Susan Thornhill
Duration:
37 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
How to keep your mojo going when on monster projects! Susan will share innovative self-care techniques learned from Reiki training, years of yoga and healthy eating. A collaborative effort, we will also ask fellow QRC’s to join in with their own hot tips. Our goal is a robust takeaway ensuring QRC’s have many tools to minimize stress and wear and tear, while knocking those demanding studies out of the park!
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.3
Category:
Business Practices
Presenters:
Justin Breen
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Business development may be more important now than ever. Are you ready to shake up your mind a bit and challenge your thinking? Our Tuesday Featured Speaker, Justin Breen, will do just that! Come learn some of the tools and patterns of thinking that are consistent with those of the world’s most successful entrepreneurs, and that this visionary used to take his business from his mind to the globe.
Price:
$15.00 - $25.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Communication |  Consulting
Presenters:
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.8
Category:
Moderating/Facilitation |  Research Design
Presenters:
Jennifer Dale
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online focus groups via real time chat can expand your insights, lower costs, and increase the speed of your deliverable in today’s new world. Jennifer began her online qual journey using AOL chat rooms in 1995 and never looked back. She has since moderated over a thousand online focus groups and shares what ensures a boom and how to avoid a bust. Get the skinny on why this unsung online qual methodology deserves your attention. Don’t miss out!
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Presenters:
Noel van Aartrijk
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Price:
$0.00 - $50.00

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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.6
Category:
Moderating/Facilitation |  Research Design
Presenters:
Gary Rudman
Duration:
52 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations with Gen Z when conducting research in the COVID era. Gary Rudman, has been conducting custom research among kids, teens, and young adults for more than 25 years. Join us and see what the fun is all about.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.3
Category:
Business Practices
Presenters:
Priscilla McKinney
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
I find many qualitative firms do not do qualitative research on themselves. Specifically, in marketing they take the shotgun approach and do a little of this, a little of that. Rarely do they start their own efforts with qualitative work to inform their marketing strategy and scale up revenue.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Business Practices |  Project Management |  Research Design
Presenters:
Amy Shields |  Brett Watkins |  Laura Livers |  Rick Seale
Duration:
1 Hour, 30 Minutes
Format:
Audio and Video
Original Program Date:
Jun 03, 2020
Short Description:
As facilities begin to open across the United States and the EU that leaves us all wondering: What will the in-person research experience be like in the time of COVID-19? Facilities have been updating researchers on what they are doing in light of COVID-19, but, what does all of that mean in terms of the overall research experience?
Price:
$0.00 - $35.00

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Product Type
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   5
Category:
Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Mark Earls |  Siamack Salari |  Edward Appleton, MA |  Sue Bell
Duration:
2 Hours, 37 Minutes
Format:
Audio and Video
Original Program Date:
May 28, 2020
Short Description:
The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
Price:
$0.00 - $79.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Presenters:
Oana Popa Rengle
Duration:
1 hour, 3 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Tips & tricks on how to create dedicated board games for qualitative research. While this theme is not new for qualitative research, attendees will learn how to transform research into a boardgame from beginning to end, by starting from gaming principles and theory, from the psychology of board games, and getting inspired by the most popular board games out there.
Price:
$50.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.5
Category:
Business Practices
Presenters:
Anya Zadrozny
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Join in for a 30-minute accountability and productivity roundtable. Let's kick 2021 into high gear — sharing ways we've successfully worked efficiently and effectively during our present day, as well as the flip side, what are our pain points and problems? How can we work smarter not harder to get things done?
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Presenters:
David W. Tuffy
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Digital innovations have lowered barriers to entry, disrupted once-reliable business models, and dramatically decreased the time it takes for new products to become obsolete. While many organizations are adopting Agile practices, they often fail to grasp the underlying principles needed to see results. Agility is not about doing more faster and cheaper. It is about understanding the market as early as possible, so you can focus on what’s most important. Successful companies engage in continuous conversation with their audience as the foundation of Agile methodologies. In this session, you’ll learn from an early adopter of the Agile movement on how to build a culture of continuous innovation top-down and bottom-up.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Moderating/Facilitation |  Research Design
Presenters:
Missy Carvin
Duration:
43 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
What does Creative Problem Solving have to do with Qualitative research? Quite a lot, actually. How we solve problems has a huge impact on the ways we approach research - and it has a similar impact on your respondents, clients, and research partners. Come learn about Creative Problem Solving styles and how to help clients, respondents, and yourself keep a research project moving along from "what are we doing here?" to "this solution is awesome!" This roundtable will be highly interactive, so come ready to participate!
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4.8
Category:
Consulting |  Professionalism
Presenters:
Mallory Combemale
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Using a powerful blend of self-reflection, dialogue, and somatic exercises, you will begin the journey of unpacking your unique inheritance: the ancestry, culture, beliefs, values, stories and identities that make you who you are. You will leave with not only a deeper understanding of yourself, but also practical tools to approach conversations about diversity, inclusion and identity at work and begin to build trust and a culture of belonging within any group.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices
Presenters:
Jay Zaltzman
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on. 
Price:
$0.00 - $50.00

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