Total Credits: 1 Advance Credits
AI isn’t taking the jobs of qualitative researchers—it’s transforming them. Rather than replacing the human skills of empathy, context, and storytelling, AI is enhancing how researchers synthesize insights, accelerate analysis, and scale their influence. The evolving role now includes curating AI-generated outputs, designing smarter research flows, and applying judgment to sift signal from noise. Qual researchers are no longer just investigators—they’re becoming orchestrators of insight in an AI-augmented ecosystem.
Yogesh Chavda’s 25+ years as a marketing executive are highlighted by pivotal roles and impactful initiatives at organizations that dominate their field and have left a cultural impact. In addition to stints at Spotify, Pinterest, Amway, Kimberly Clark, and WS Audiology, Yogesh’s background includes a 16-year run at Procter & Gamble, where he held various senior-level positions across 6 countries.
Yogesh is the Director of the Center for Marketing Solutions at the University of South Carolina’s Darla Moore School of Business, renowned for its international business program. Besides leading the Marketing Center, he is a Lecturer on Strategic Marketing, Applications of Insights, and AI in Marketing for Seniors and MBA students.
He’s also the founder of Y2S Consulting, where he’s brought his passion for empowering and facilitating content on brands impacted by stigma.
Yogesh hosts a Podcast on LinkedIn called Next Frontier In Insights where he interviews thought leaders and innovators at the forefront of Marketing.
Rating: 16
Qcast - We’re Swimming in Data, but Sinking Without Data Literacy - On Demand
Rating: 4
Qcast - Natural Ethnography. Using unobtrusive video to tell a story. - On Demand
Rating: 12
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