Total Credits: 1 Advance Credits
Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
You'll learn:
- What AI Persona Agents are
- Why and how you should be using them
- How they add to – not replace! – human-based research
Jason leads Vital Findings' R&D efforts, developing new methods for using visual questions to improve data accuracy, new approaches to segmentation and customer lifecycle research, and new methods for evangelizing research results through information design. He has pioneered methods for bringing research to life, from in-person installations to infographics, videos and gifs and now leads experiments using AI tools for insights activation. Jason has over 20 years of research experience, including stints at Activision, LRW, and Interpret.
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