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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design
Speaker(s):
Jason Kramer, BA
Duration:
45 Minutes
Short Description:
Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
Price:
$0.00 - Non-Member Price
Date:

Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT


Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Project Management |  Research Design
Speaker(s):
Pamela Cusick |  Susan Owens |  April Leonard
Duration:
57 Minutes
Format:
Audio and Video
Original Program Date:
Sep 14, 2023
Short Description:
Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?

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