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Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Research Design
- Speaker(s):
- Jason Kramer, BA
- Duration:
- 45 Minutes
- Short Description:
- Curious about AI but unsure how it fits into market research? This session unpacks the real value of AI Persona Agents—agents that are trained to represent a segment or persona. You'll get a practical crash course on where these tools shine, where they fall short, and how they can improve our human-based research. We’ll share best practices for working with AI-generated persona agents, and walk through a detailed case study from a project that shows how one MedTech company built and used an AI-generated physician persona.
- Price:
- $0.00 - Non-Member Price
- Date:
-
Thu, Jul 10, 2025 - 1:00 PM to 1:45 PM EDT
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Project Management | Research Design
- Speaker(s):
- Pamela Cusick | Susan Owens | April Leonard
- Duration:
- 57 Minutes
- Format:
- Audio and Video
- Original Program Date:
- Sep 14, 2023
- Short Description:
- Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?