Total Credits: 1 Advance Credits
Tags: Chapter Gen Z generational
GenZ specialist Gary Rudman will discuss what makes GenZ unique, and share tips for maximizing rapport, insights and ideas when working with this generation.
This event will not be recorded.
For over 20 years, Gary Rudman, the founder and president of GTR Consulting, has been conducting research on young consumers for clients.
He has experience with a wide variety of market research methodologies, and has conducted hundreds of focus groups for companies in verticals including retail, fashion, packaged goods, personal care, insurance, telecommunications, technology, video gaming, web design, media, beverages, and social marketing.
Gary regularly provides insights about younger consumers to media outlets, and has been quoted in the New York Times, the Washington Post, the International Herald Tribune, BrandWeek, MediaWeek, and regional newspapers across the country.
Prior to founding GTR Consulting, Gary was a planner for Foote, Cone and Belding and J. Walter Thompson and director of qualitative research for Teenage Research Unlimited.
return to qrca.org