Total Credits: .5 Advance Credits
D&I compliance is by no means easy or convenient. Leave this session with the knowledge to go beyond adopting a moral stance to empowering leaders, decision-makers, and research professionals with culturally informed insights to positively impact business outcomes. Are you aware that the US population is projected to be a majority non-white by 2026--roughly 1000+ days from today? How about Gen.Z who is poised to be the most ethnically and racially diverse population in America? Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?
| Intent vs Impact Slide Handout (3.7 MB) | Available after Purchase | ||
Roben Allong is founder and CEO of Lightbeam Communications, a market research and strategy boutique firm, based in New York City. Lightbeam is known for its unique cultural approach and perspectives. With over a decade of marketing research, and strategy development, as well as consumer culture and trend analysis expertise, she is an expert conductor of B2B and B2C in-person and online research methodologies.
She is an expert in brand positioning and communications, as well as, new product development, category mapping, and market exploration across a wide range of industries. Roben employs cultural intelligence to decipher and decode organization stakeholder and consumer attitudes and behavior. She is often described by her colleagues as the Oprah of the focus room. Her empathetic curiosity and cultural savvy always make for sensitive, yet energetic in-depth interviews and insightful analysis.
She is a past President of QRCA (Qualitative Research Consultants Association), Co-Founder of its Diversity, Equity, and Inclusion Task Force. Roben has also been recognized as a 2024 Insights Association Laureate—a lifetime designation of distinction in the fields of market research, consumer insights, and data analytics. Roben has also moderated panels and presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as published articles on culture, consumer trends, and inclusive research methodologies.
Some of her published work include:
One Size Doesn’t Fit All: Post COVID Implications for Marketers and Market Research
Do You K.N.O.W Today’s BIPOC consumer?
Understanding Cultural Insights: The New Next Consumer Normal
The Rise of Cultural Empathy and its Implications for Marketing Research and Marketers
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