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On Demand

Intent vs. Impact: Understanding the Business of Inclusivity

Total Credits: .5 Advance Credits

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Business Practices
Roben Allong
34 Minutes
Audio and Video
Original Program Date:
Mar 24, 2023


D&I compliance is by no means easy or convenient. Leave this session with the knowledge to go beyond adopting a moral stance to empowering leaders, decision-makers, and research professionals with culturally informed insights to positively impact business outcomes. Are you aware that the US population is projected to be a majority non-white by 2026--roughly 1000+ days from today? How about Gen.Z who is poised to be the most ethnically and racially diverse population in America? Ask yourself this question—are you and your team ready, informed, and equipped to meet the changing demography, the cultural evolution and its challenges head-on?



Roben Allong's Profile

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Lightbeam Communications (M\WBE)

Founder and CEO of Lightbeam Communications Corp., Roben started a boutique research firm in New York City to provide evidence-based, more culturally relevant, on-trend solutions for brands and public sector entities.

Lightbeam’s clients tap her in-depth knowledge, research expertise, and deep understanding of the influence of social and cultural movements of previous decades on consumer attitudes, and behaviors to help them meet and exceed business objectives. She is an outspoken advocate of helping brands develop a competitive edge and be more inclusive by using cultural insights as effective soft power diplomacy.

As a former international senior music business executive, Roben Co-Chaired Global Music Committee Conferences responsible for strategic creative product development and marketing around the globe. Today, she is hailed by colleagues as the “Oprah” of the focus room and has presented research findings on emerging social and cultural trends at several distinguished organizations such as the Fashion Institute of Technology, University of San Francisco, and New York University as well as various industry conferences.

Most recently, Roben is a former President of QRCA and her compelling articles have been featured on both Quicks and Greenbook annual Editors' lists.