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How Social is Your Research?


Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Research Design
Presenters:
Kayte Hamilton
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date :
Feb 02, 2021



Overview

Join Kayte and the rest of the group for a discussion about when, how, and why to consider social intelligence as a component to your qualitative research methodologies. (As a concept, social media intelligence research is observing and analyzing conversations that consumers are naturally saying. NOT a moderated online conversation living on social media platforms.)

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Presenters

Kayte Hamilton's Profile

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Client Partner Director

InsightsNow, Inc.


As a true hybrid researcher, Kayte Hamilton has dabbled in all kinds of research executions, including social media. As a Millennial, she's hyper aware of digital brand and product conversations and the impact they have on consumer decision making. Kayte (as well as Frank) both attended VCU Brandcenter, a Master’s program for advertising in Richmond, VA. Currently she's a Client Partner with InsightsNow, cultivating deep relationships with clients and researchers. 


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