In research, we can feel caught in the tension between achieving research objectives we have been tasked with, while also staying present with respondents and listening in the moment. We are charged with taking in what those we are interviewing have to say, without jumping ahead to premature conclusions or assumptions. It can become a balance of driving to an objective or conclusion, while also allowing the information to come to us authentically. Taking time to discover new ways of thinking about how we can best prepare for this important role of listening and receiving data from a neutral mindset can lead to more clarity in our analysis.
This presentation provides facilitators and moderators of all levels of experience with insights, tools, tips and techniques on how they can become a truly objective and open listener and analyst when guiding research interviews. At a time when we are all experiencing extreme polarity in communications and in the media, we can lose sight of our own patterns and tendencies. Attendee’s current habits of listening and interacting with respondents will be considered and revisited, with new perspectives from the worlds of psychology and coaching presented for consideration.
|Session Worksheet (113.6 KB)||1 Pages||Available after Purchase|
Chris Kann has had a 30-year marketing career, beginning in corporate marketing roles, and recently celebrating 20 years as president of CSK Marketing, Inc. Chris has served in many roles for QRCA, including President, Chicago Chapter Co-Chair and 2005 and 2015 Annual Conference Co-Chair. She has been a frequent presenter at the QRCA Annual Conference.
Chris is also a Registered Corporate Coach™ and between 2013 and 2017, was the Host of Mind Body Spirit Living, a lifestyle radio show and podcast with over 200 episodes available on iTunes Podcasts. Chris is the co-founder of the Emotional Awareness App, available for download on the App Store.
Please wait ...