Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
|Handout (106.8 KB)||2 Pages||Available after Purchase|
Janet is an ever curious insights activator with over thirty years experience in strategy, innovation and qualitative research. A Co-Founder of Scoot Insights in 2014, focused on highly interactive and fast turnaround qualitative research that answers core business questions with high stakeholder involvement to merge their expertise with audience insights in real time.
Michele Ronsen is the founder of Curiosity Tank, a consulting and education firm that conducts and teaches design and user research to people and corporations around the world.
Michele's classes, corporate training sessions and workshops, are inspired by working with Fortune 500s and start-ups for more than twenty years.
Please wait ...