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Michael Tucker

MR Moderator and Consultant

MLT Research & Consulting


I have been a qualitative market researcher and marketing consultant for more than 27 years, primarily in the healthcare space. My background is in cognitive development and psycholinguistics which affords me unique opportunities to apply these methods to understanding complex decision-making and motivation among key stakeholders across the healthcare spectrum. I've specialized in pre-launch strategy, product positioning, messaging and the development and evaluation of creative themes and executions. In addition, I moderate consulting workshops to help clients and collaborative partners find meaningful ways to transition research findings into practical outcomes.

Product Type
Program

QRCA 2021 Annual Conference Session Bundle


Average Rating:
   128
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Speaker(s):
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual whe...
Price:
$400.00 - Non-Member Price

Product Type
On Demand

Interviewing Techniques from Outside the Qual World


Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Moderating/Facilitation
Speaker(s):
Michael Tucker
Duration:
40 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
The world’s best interviewers are not always qualitative researchers (although most of them are!). Sometimes they are talk show hosts, podcasters, journalist, or even hostage negotiators. So who are y...
Price:
$25.00 - Non-Member Price

Product Type
Program

AI Days


Total Credits: 9

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Yogesh Chavda |  Susanne Friese |  Florian Groth |  Alok Jain |  Isabelle Landreville |  Nashay Lowe |  Andre Sanabia Johnston |  Darby Steiger |  ....
Duration:
3 hours per day
Short Description:
QRCA is going to tackle this new world of artificial intelligence head-on.  The goal of this virtual conference is to simplify the Wild West of AI offerings and curate what’s currently ‘Best in Class’...
Price:
$125.00 - Non-Member Price

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