Michael Tucker

MR Moderator and Consultant

MLT Research & Consulting

I have been a qualitative market researcher and marketing consultant for more than 27 years, primarily in the healthcare space. My background is in cognitive development and psycholinguistics which affords me unique opportunities to apply these methods to understanding complex decision-making and motivation among key stakeholders across the healthcare spectrum. I've specialized in pre-launch strategy, product positioning, messaging and the development and evaluation of creative themes and executions. In addition, I moderate consulting workshops to help clients and collaborative partners find meaningful ways to transition research findings into practical outcomes.