Skip to main content

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   18
Category:
Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Katrina Noelle
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Faculty:
Mpho Mpofu
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Faculty:
Naomi Henderson
Duration:
1 Hour, 11 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Animals have some incredible skills (e.g., crafty as a fox, or as nimble as a gazelle), but all lack the ability to smile or do critical thinking — and all the Artificial Intelligence in the world will never allow a computer to get the full humor in a joke. As QRCs, we use our craft and agility to navigate the world of qualitative research and to smile (or grimace) at some of the insights we gather. Come to the closing keynote and see if your list of conference takeaways matches Naomi's, and be ready to laugh!
Price:
$50.00 - Non-Member Price

Please wait ...

Back to Top