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Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Research Design
Faculty:
John Geraci
Duration:
1 hour
Short Description:
Will the polls get it right this November? Why have they been so off in recent years? Can pollsters regain the trust of Americans and help us preserve our democracy?
Price:
$0.00 - Non-Member Price
Date:

Fri, Oct 14, 2022 - 10:00am to 11:00am PDT


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Moderating/Facilitation |  Research Design
Faculty:
Scott Koenig, MBA |  Jenny Karubian
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Duration:
1 Hour
Short Description:
Come join your fellow B2B SIG-ers for an hour of conversation, idea sharing and get assistance from the 'hive' mind of folks who work on Business-to-Business research.
Price:
$0.00 - Non-Member Price
Date:

Fri, Oct 14, 2022 - 11:00am to 12:00pm CDT


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Project Management |  Research Design
Faculty:
Katrina Noelle
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
In this session we'll discuss all the ways we can work to be more inclusive in our recruiting strategies. We’ll talk about the ways, means, costs and benefits of a more inclusive recruiting strategy. The goal? To make each project a bit more inclusive than the one before it. This is an iterative, learning experience and every project is an opportunity to improve from an inclusivity standpoint.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Communication |  Research Design
Faculty:
Janet Standen |  Michele Ronsen
Duration:
41 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Let's figure this out. Let's finally make sure that we are using the right language when thinking about how to design user experience and market research. These two disciplines have become siloed from one another. Janet Standen and Michele Ronsen want to lead a discussion about how we can encourage them to come together by better understanding each other's language and acronyms.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Research Design
Faculty:
Jessica Kurth
Duration:
1 hour
Short Description:
Please join us for networking and discussion with your favorite morning beverage! We will have Jessica Kurth join us to lead an open discussion about writing inclusive screeners. Jessica lead a round table topic discussion at the QRCA Annual Conference in May 2022 on the topic.
Price:
$0.00 - Non-Member Price
Date:

Wed, Dec 07, 2022 - 10:00am to 11:00am MST


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Consulting |  Research Design
Faculty:
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Jennifer Cuthill |  Sara Dougherty
Duration:
55 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Curious to learn how you can use digital ethnographies to gain rich insights? Then this session is for you! Jennifer and Sara will share all the practical tips and tricks they have learned over years of conducting digital ethnographies. You will leave the session with the knowledge you need to run a successful digital ethnography study … and you will have another methodology to include as part of your research toolkit!
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Project Management |  Research Design
Faculty:
Kristin Ameruoso
Duration:
45 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Price:
$25.00 - Non-Member Price

Not Found
Product Type
Program

Average Rating:
   49
Category:
Business Practices |  Communication |  Research Design
Faculty:
Michele Ronsen |  Ben Adosto |  Kay Corry Aubrey |  Janet Standen |  Patrick Bennett |  Kelsey Segaloff |  Molly Bloom |  Irene Bocca |  ....
Duration:
10 Hours
Original Program Date:
Sep 10, 2021
Short Description:
QRCA hosted a jam-packed day providing an amazing opportunity for the research community to exercise our User Experience (UX) Research muscles! We brought together the entire research community — across industries and roles — to connect, educate, and advance our UX skills.
Price:
$25.00 - Non-Member Price

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