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Program

QRCA 2022 Virtual Summit


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Presenters:
Simon Chadwick |  Marlena Mattei |  Jill Heinze |  Morgan Vickery |  Hana Klouckova |  Petra Viskova |  Diane Okrent |  Deborah Burke |  Jenna McFarland |  Daniel Berkal |  Julie Knox, BA |  Matt Bishop |   12 more....
Duration:
January 12–13, 2022
Original Program Date:
Jan 12, 2022

Dates


Overview

Welcome to the 2022 Annual Conference

It’s been a challenging past 18+ months in every aspect of our lives. But we can be proud that we, as qualitative professionals, rose to the occasion, embracing new technologies and adapting methodologies and ways of working to adapt to our new reality. We’ve worked to educate our clients and teams on how we can still deeply explore ‘why’ and unearth meaningful human insights without being face-to-face.
  
As we emerge from this unprecedented time, it is an exciting time for qualitative professionals and students to REconnect and REenergize! At the first-ever, hybrid QRCA conference, we will have engaging educational content, with more focus on connections, interactive discussions, and conversations. Attendees will gain skills and inspiration to take their research to the next level. 

The 2022 REimage REsearch hybrid event includes a Virtual Summit on January 12-13 and an in-person Conference in beautiful San Diego at the Hyatt Regency Mission Bay from January 18–21, 2022.  Each component will be a unique experience with its own content, featured speakers, and opportunities to connect. For those who are able, we encourage attendance at both event experiences. For those who are unable to attend in person, the majority of the content will be available after the conference on-demand via the Qualology Learning Hub.

Why should you attend?

Hear directly about the many benefits of the QRCA Conference from past attendees. There’s so much to be excited about…you won’t want to miss this Conference! Check it out and register soon.


Risk-free Registration

Fully recognizing that every individual’s situation is in flux, QRCA’s goal is to make it easier for you to attend the QRCA Annual Conference in San Diego, California. As a result, we have implemented risk-free registration. If you are unable to attend the in-person Annual Conference, full refunds will be available as long as you cancel in writing by 5 January, 2022. You can also change your registration to the online Summit experience and receive a refund for the difference in registration rates.

Presenters

Simon Chadwick's Profile

Simon Chadwick Related seminars and products

Cambiar Consulting


 
Simon is Managing Partner of Cambiar Consulting, a change management consulting firm he founded in 2004. Prior to this, he was Global CEO of NOP World as well as of four research companies within Kantar in Europe and the U.S. Simon is deeply involved in the insights industry. He was the inaugural Chair of the Insights Association and is Editor-in-Chief of Research World. He and his colleagues are frequent contributors at conferences and seminars. He is a prolific writer, having published over 400 articles on the research profession, and is author of For the People: A Citizen’s Manifesto to Shaping Our Nation’s Future, an in-depth study of American politics and society. Simon is a Fellow of the Market Research Society and a Laureate of the Insights Association, and holds a Masters in Philosophy, Politics and Economics from Oxford University.


Marlena Mattei Related seminars and products

Senior Manager, Analytics

W2O Group


 
Marlena has a passion for qualitative research and strives to “go deep” with findings to connect the dots and understand how stakeholder perceptions, behaviors, and preferences fit into brand, industry, and cultural frameworks. She has worked across industries and now primarily focuses on healthcare as an Associate Director at Real Chemistry where she conducts primary and social media research. Marlena is a RIVA-trained researcher, and she was awarded the 2018 QRCA Young Professionals Grant and the 2018 Full Scholarship from RIVA. She was also selected to present at the Qually Awards, Insights Association, and Haverford College Incubator program. Marlena began her journey into the research world while studying Cultural Anthropology at the University of Pennsylvania, where she graduated summa cum laude.


Jill Heinze Related seminars and products


 
Jill leads user research projects for an award-winning digital product agency, WillowTree, where she works with leading national brands to create outstanding digital experiences. Prior to joining WillowTree, she was Director of User Experience (UX) for the University of Virginia Library. Jill brings a background in UX, library science, competitive intelligence, and marketing with more than 15 years experience doing and supporting research in higher education and in the private sector.    Jill is a frequent speaker in the technology and library/publishing communities, having addressed domestic and international audiences on myriad topics like service design, Progressive Web Apps, doing UX research across the user journey, and how to integrate UX research with Agile.


Morgan Vickery's Profile

Morgan Vickery Related seminars and products

Product Researcher // Doctoral Student

WillowTree // Indiana University


 
Morgan is a Learning Sciences PhD student at Indiana University and a researcher for WillowTree where she helps design and develop mission-critical digital products for high-profile clients. Her backgrounds in Computer Science, Education, and UX enable her to bring an interdisciplinary perspective to her research which addresses the design of accessible, multimodal, and technology-facilitated learning environments in both formal and nontraditional educational contexts. She is also the co-founder, developer, and designer of LearnAbility: a site which accumulates and shares vetted free resources for teachers and educational designers.    Morgan’s efforts all work towards the mission to make education accessible to all and to take an activist approach to both education and UX research as she seeks to share knowledge with students, teachers, practitioners, and academics alike.


Hana Klouckova Related seminars and products

Owner & Innovation Scout

CONFESS Research


 
Hana Kloucková: After 8 years in marketing of Procter & Gamble (covering regions such as Central Europe, South East Asia, Australia, and India), Hana decided to set up her own qualitative research agency CONFESS Research, which she has led for 16 years, actively moderating and leading innovation workshops, mostly focused on new product and communication development. Afterward, Hana has moved to the Innovation Scout position and started an active search for research innovation around the globe, and helps to implement them into the research practice of her agency. Hana is currently Co-chairman of the QRCA International Chapter. She is often invited to speak at key local marketing conferences as well as important international marketing events such as e.g. Effie ad effectiveness contest where she is part of a jury for the past 2 years.


Petra Viskova Related seminars and products

Managing director

CONFESS Research


 
Petra Viskova - After more than 10 years in marketing in Danone Group she utilizes her experience (hundreds of concepts written, tens of media campaigns and product innovations launched…)  on the „other side of the mirror“ - as Managing Director in CONFESS. She has been actively moderating since 2004 and currently belongs to the top qualitative research moderators and workshop facilitators in the Czech Republic. Petra is often speaking at Czech marketing conferences and leads trainings and webinars focused on facilitating workshops (incl. roundtable at QRCA Annual Conference in Los Angeles 2017).  The paper “Achieving the unimagined” presented by her and Hana Kloucková January 2018 in Phoenix was one of the best evaluated speeches at QRCA Annual Conference 2018.


Diane Okrent Related seminars and products

President

DO Research, Inc.


 
Diane Okrent, a qualitative marketing research consultant with 40+ years’ experience,  moderates focus groups and conducts interviews with consumers and professionals.  In addition to Burke+Okrent, LLC, she is president of DO Research, Inc., established in 1991 to provide marketing research direction and consulting services for consumer-oriented and B2B clients.  Diane was a research executive at CBS Television, Dentsu Young & Rubicam and Wunderman (Young & Rubicam).  She has a BA from Smith College and an MBA from New York University.    


Deborah Burke Related seminars and products

Burke and Okrent


 
Deborah Ferro Burke is a trusted advisor, consultant and coach to leaders and their enterprises. She has built and delivered leadership programs and qualitative organization assessments, and has facilitated high-stakes decision making at Fortune 50 companies, start-ups, not-for-profits and universities. As a corporate executive and organization development consultant, Debbie has worked in North America, Europe and South Africa. She has been associate professor of management at Rensselaer Polytechnic Institute, and a mentor-instructor at MIT. Debbie is a Fellow of the Institute of Coaching, and a member of the Society of Human Resources Management, Organization Development Network and FinTech Women.  She has a BA from Smith College, an MBA from Columbia University, and a PhD from Fielding Graduate University.


Jenna McFarland Related seminars and products

Consumer Researcher

Jenna McFarland


 
Jenna McFarland is a consumer and market researcher with 10 years experience on the client side. She practices quantitative and qualitative methodologies to uncover insights into the consumer, driving consumer focused innovation. As part of Jenna’s role at Barry Callebaut, the world’s leading manufacturer of chocolate and cocoa ingredients, she led the implementation of an in-house global consumer survey research program allowing the company to conduct their own proprietary consumer research. In 2020, Jenna was awarded the QRCA Young Professionals Grant. 


Daniel Berkal's Profile

Daniel Berkal Related seminars and products

The Palmerston Group


 
Daniel Berkal leads the research team at The Palmerston Group.  He used to travel around the world and talk to strangers.  Now, only half of that is true.  He specializes in immersive methodology design and hard-to-reach participants.  Daniel holds degrees from McGill University and The University of Texas at Austin and is on faculty at Humber College. 


Julie Knox, BA Related seminars and products

CEO

Jigsaw Research


 
Julie Knox has over 20 years of research experience, spending most of her career agency side but with stints client side, both as an in-house researcher and as an external consultant. She has divided her time between the UK and US and in 2012, after 6 years with Jigsaw in the UK, she moved back to the US to start up Jigsaw’s operation there.    Julie is a research hybrid, working with expertise across qual or quant approaches. She has taken a leading role in introducing Jigsaw’s WhatsApp approach to new markets, and has significant experience using this tool. 


Matt Bishop Related seminars and products

Jigsaw Research


 
Matt Bishop manages Jigsaw’s Whycatcher platform and is a digital qual specialist. From conducting brand research in the US to product testing in Mexico, Matt has overseen various projects through Jigsaw’s WhatsApp approach. Elsewhere, findings from his research have been featured in several notable publications, including the Telegraph and the Drum. Matt has a BA in Geography from Kings College London, where he specialised in globalization. He has since gone on to complete Master’s degree with distinction (and Dean’s List Award) in global marketing from the University of Southampton.


Sina Schreiber Related seminars and products

UX Researcher

Condens


 
Sina is a UX researcher and content strategist at Condens. With a background in social media strategy & digital transformation, she always loved to engage with and involve ‘users’ (the people who we all create experiences for!) and knows why this will lead to stronger products and superior experiences. Her curiosity for different cultures and innovative technology has brought her to exploring international teamwork on global digital projects for a cultural institute, participating in the digital transformation of a traditional construction company, and now bringing her experiences into a research role at Condens, a company for user research analysis. 


Jessica Kurth Related seminars and products

President

Now What, LLC


 
Jessica holds an MBA from the University of Minnesota, Curtis L. Carlson School of Management.  Her career in research and insights began with a thirteen year stretch in category management, acting as a strategic advisor to buyers at major U.S. retailers. 

Jessica’s love of research and passion for processes fueled her pivot into market research project management, a world in which she has been gleefully living for the past five years.  During this time, she has helped researchers push projects of all methodologies and complexities successfully across the finish line.  As a project manager, Jessica untangles the logistics and manages the details so the researchers can focus on… research! 


Lisanne Norman's Profile

Lisanne Norman Related seminars and products

Christine & Costelia Research and Design


 
Dr. Lisanne Norman is a passionate and highly curious learner who is always eager to explore new and interesting topics. She holds a PhD from Harvard University in African & African American Studies and Social Anthropology. Dr. Norman has over 20 years of working in corporate America, academia & the tech industry. In addition to educating folks about Black history, Dr. Norman has more recently been leading teams of user experience researchers for small consultancy agencies, startups & large enterprises such as Dell, Visa & currently Gusto Inc. Helping to create inclusive human-centred design solutions that have meaningful impact motivates her on a daily basis. In her free time, she likes to continue her study of Black history, travel, drink wine and craft beer, cook healthy delicious meals, and watch European detective dramas.


Kelley Styring Related seminars and products

Principal

InsightFarm Inc.


 
The founder of consumer strategy and market research consultancy InsightFarm, Kelley Styring helps her clients find new opportunities for growth. Previously, Kelley managed market research for Procter & Gamble, served as Director of Consumer Strategy for Frito-Lay, and designed products for NASA and Black & Decker. She holds a BSID from University of the Arts, Philadelphia. MBA from University of South Carolina. She is also the author of two books, In YourPurse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile. Kelley has been featured in USA Today, PBS, Advertising Age, Brandweek, Fortune, Good Morning America, and ABC News.


Paula Rosecky's Profile

Paula Rosecky Related seminars and products

Consumer Insights Consultant | Coach

Paula Rosecky & Company


 
Paula Rosecky is a Mindset & Leadership Coach and Independent Facilitation Consultant in Seattle. She regularly facilitates community listening sessions and conducts personal and professional development workshops online. She specializes in helping high-achieving daughters of immigrants and professional bilinguals to build the confidence they need to make a career change or ask for the next raise! She has a knack for helping those around her reach their full potential by inspiring gradual, positive change. Paula received her MBA from the Rochester Institute of Technology through the U.S. Business School in Prague, has a bachelor’s degree in sociology from the University of Wisconsin-Madison and is a certified coach through The Life Coach School. She has 20+ years of client side and service side experience in qualitative market research methods in advertising, multicultural research, ethnography and UX. She lives in Ballard, WA with her husband and 2-year-old Russian Blue, Zümer.


Jennifer Spainhour Related seminars and products

Principle

Jen Spainhour Insights & Consulting


 
Jennifer Spainhour is the founder of Position for Success Coaching & Consulting and the creator of “The UPLEVEL Club” for professional women. She is a Career Empowerment Coach and Independent Marketing Consultant. Jennifer has 25+ years of experience in brand management, consulting and marketing research, and recently became a certified professional coach. Her specialty is empowering professionals and organizations to achieve greater success and fulfillment in work and life. Jennifer Spainhour is the founder of Position for Success Coaching & Consulting and the creator of “The UPLEVEL Club” for professional women. She is a Career Empowerment Coach and Independent Marketing Consultant. Jennifer has 25+ years of experience in brand management, consulting and marketing research, and recently became a certified professional coach. Her specialty is empowering professionals and organizations to achieve greater success and fulfillment in work and life. She now enjoys using the power of insights in both her research and her personal coaching lines of busines. She often says that her moderating skills make her a better coach, and her coaching makes her a better moderator. After all, empathy, deep listening and curious inquiry are at the root of both! Jennifer has her MBA from the Cox School of Business at SMU, her Certified Professional Coach certificate from the Institute of Professional Excellence in Coaching, and her bachelor’s degree in Marketing from Miami University. She lives in Chicago, IL, with her husband, 2 daughters and their dog Stanley.


Katrina Noelle's Profile

Katrina Noelle Related seminars and products

President/Co-Founder

KNow Research/Scoot Insights


 
Katrina has worked tirelessly over her 17+ years in research to build a female-focused, full-service qualitative consultancy which specializes in creating client customized design by combining methodologies from traditional in-person research with online and mobile approaches. She is proud to have made KNow Research one of the newest, certified members of the Women’s Business Enterprise National Council (WBENC). Gaining an overall picture of a consumer’s world is a key factor to Katrina’s and her company’s success. Over the years, she has developed an impressive range of verticals and focused KNow’s studies on how products, services and industries interact with respondent’s lives. Katrina is also Co-Founder of Scoot Insights and an active member of Women in Research, Qualitative Research Consultant Association, the Insights Association and ESOMAR.


Frank Gregory's Profile

Frank Gregory Related seminars and products

NorthStar Solutions Group


 
Frank's path has taken him on a journey that always balances marketing strategy and consumer research.  Starting his career developing focus group and survey-based research methodologies, he then shifted towards digital & social media research as a way to understand consumer perceptions in the ever-changing marketing landscape.  Fast forward a decade in the social media analytics world, Frank brings a unique perspective in how to analyze the millions of social media comments consumers share every day across every imaginable topic, and how marketers can use these insights to understand relevant consumer perception & behavior trends that will drive their business forward.  Frank can provide guidance to the audience on why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), and what it takes to get started.  Currently, Frank leads the Social Media Intelligence practice at NorthStar Solutions Group, supporting research firms, ad agencies & marketing teams with analysis of topical social media conversations & audience interests.



Shannon Danzy's Profile

Shannon Danzy Related seminars and products

Director, Research & Strategy

RALLY


Shannon Danzy is a New York City-based qualitative research and brand strategy consultant, specializing in digital qualitative methods, communications testing and agile hybrid methods such as online ethnography combined with remote usability. She began consulting in 2011 after a decade in account planning and market research. A member of QRCA, Insights Association, EPIC and UXPA, she chairs QRCA’s Young Professionals Grant Committee and the NYC chapter of the New Research Speakers Club; both initiatives that look to strengthen and diversify the future of the market research industry.



Barbara Hairston's Profile

Barbara Hairston Related seminars and products

Qualitative Research Consultant

Marketing Resources International Inc


Barbara Hairston has over 30+ years and a broad base of experience and expertise conducting studies for public health education, K-12 education, higher education and social issues clients. Through her firm Resources International Inc., she conducts research using a variety of online and face-to-face methodologies to deliver the best possible research solutions among adults/seniors, general market and African American segments, physicians and allied health providers, and stakeholders.


Schedule At-a-Glance

Schedule At-a-Glance

All times are listed in ET. Schedule is subject to change.

Wednesday, January 12, 2022

11:00 – 11:30 a.m.

West Coast Coffee Chat


11:30 – 12:30 p.m.

Welcome / Featured Speaker


12:30 – 1:00 p.m.

Q&A Breakout


1:00 – 1:30 p.m.

Partner Spotlights


1:30 – 2:00 p.m.

Break


2:00 – 3:00 p.m.

Concurrent Sessions


3:00 – 3:30 p.m.

Networking Activity


3:30 – 3:45 p.m.

Break


3:45 – 4:15 p.m.

Sessions


4:15 – 4:30 p.m.

Break


4:30 – 5:30 p.m.

Topic Connections


5:30 – 7:00 p.m.

Virtual Dine Arounds


Thursday, January 13, 2022

8:00 – 8:30 a.m.

East Coast Coffee Chat


11:00 – 11:30 a.m.

West Coast Coffee Chat


11:30 – 12:30 p.m.

Featured Speaker


12:30 – 1:00 p.m.

Q&A Breakout


1:00 – 1:30 p.m.

Partner Spotlights


1:30 – 2:00 p.m.

Break


2:00 – 3:30 p.m.

Concurrent Sessions


3:30 – 3:45 p.m.

Break


3:45 – 4:45 p.m.

Topic Connections


4:45 – 5:00 p.m.

Break


5:00 – 6:00 p.m.

QUALLY AWARDS


6:15 – 8:00 p.m.

Fun & Games/Networking

 


Registration Fees

2022 QRCA Annual Conference Registration Fees

We are offering three options for this year's events: Experience both the Virtual Summit from January 12–13, 2022 and the in-person Conference in San Diego from January 18–21, 2022, or attendees can choose to attend only the Virtual Summit or in-person conference.

Virtual Summit Only Rates (register above) By Dec. 15 After Dec. 15
Members $95 $145
Non-Members $150 $200
NewQ Members $50 $100
Emeritus Members $50 $100
Grad Student Members $35 $70
 
Full Conference Experience Rates (register here) By Dec. 15 After Dec. 15
Members $995 $1,195
Non-Members $1,500 $1,700
NewQ Members $525 $650
Emeritus Members $525 $650
Grad Student Members $245 $325
 
San Diego Conference Only Rates (register here) By Dec. 15 After Dec. 15
Members $945 $1,095
Non-Members $1,395 $1,545
NewQ Members $475 $550
Emeritus Members $475 $550
Grad Student Members $195 $225
  

Team Discount

Company teams bringing three or more people are eligible for a discount of 20% off each registrant. This applies whether the team member is a QRCA member or non-member. To receive the Company Team discount code, please email samk@qrca.org.

GDP Discount

Get a discounted rate if you’re a qualitative researcher in a country with a per capita GDP of less than $30,000. (Email assistantexdir@qrca.org to receive your discount promo code before registering online.)

Financial Need

QRCA members who do not currently have the financial resources available, and want to attend the conference, contact exdir@qrca.org.

Risk-free Registration

Fully recognizing that every individual’s situation is in flux, QRCA’s goal is to make it easier for you to attend the QRCA Annual Conference in San Diego, California. As a result, we have implemented risk-free registration. If you are unable to attend the in-person Annual Conference, full refunds will be available as long as you cancel in writing by 5 January, 2022. You can also change your registration to the online Summit experience and receive a refund for the difference in registration rates.

Refund Policy: Deadline to request a full refund or transfer your registration to the online Summit experience is 5 January, 2022. Cancelations must be received by the stated cancelation deadline and will be accepted in writing only. No-shows for the event will not receive a refund.

Registration Policy

Please read the QRCA Conference registration policies listed on this page.

Committee

Co-Chairs

Fiona Ray

Fiona Ray

Lisa Horwich

Lisa Horwich

Speaker

Kayte Hamilton

Kayte Hamilton

Cynthia Harris

Cynthia Harris

Marketing

Michelle Finzel

Michelle Finzel

Jessica Broome

Jessica Broome

Session Host

Natalia

Natalia Infante Caylor

 

Topic Connections

Joe Grossman

Joe Grossmann

Kristine Remer

Kristine Remer

First Timers

Ashley Paulson

Ashley Paulson

Shaili Bhatt

Shaili Bhatt

Networking

Pam Goldfarb Liss

Pam Goldfarb Liss

Theresa Schreiber

Theresa Schreiber

Coffee Chats

Martha Gordon

Colleen Kollman

Martha Gordon

Martha Gordon

San Diego Team

Natalia Tafur

Natalia Tarfur

Cherri Christiansen

Cherri Christiansen

Featured Speakers

Janet Standen

Janet Standen

Chris Hauk

Cultural Immersion

Alicia Menanteau

Alicia Menanteau

 

Healthy Connections

Anya Zadrozny

Anya Zadrozny

 
   

QRCA 2022 San Diego Annual Conference - Live Event

Rating: Not yet rated

$1,395.00 - Non-Members
Ends 12/15/2021

More info »  Add to Cart »


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