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Live Event

QRCA 2022 San Diego Annual Conference

Total Credits: 9 including 9 Advance Credits



San Diego Conference


You are invited to QRCA 2022, in-person in San Diego, CA, May 16-18!

QRCA 2022

As we emerge from this unprecedented time, we invite qualitative professionals and students to REconnect and REenergize at the QRCA Annual Conference! Attendees will gain skills and inspiration to take their research to the next level. We hope you can join us at the Hyatt Regency Mission Bay in San Diego to mingle with qually friends old and new and absorb even more amazing content all centered around this year’s theme: REimagine REsearch.

5 Reasons You Cannot Miss This Year's Event:

  1. Two Keynotes with Impact
    Attendees will benefit from two dazzlingly different keynote sessions on the conference theme of “REimaging REsearch”.
    • Marta Villanueva, a leading bilingual/bicultural qualitative strategist, starts us off with an exercise in empathy that will take us beyond understanding empathy and into experiencing it in an impactful way.
    • Marc Engel, part qualitative researcher and part creative mirth-maker, closes us out with a humorous session all about revolutionizing the way you look at the world. This presentation will give you a new perspective on your life and your role in it, all while laughing and learning.
  2. Panels for Perspective Expansion
    Get ready to learn from insights industry experts during two rich panel discussions. 
    • The first panel, Meet Your Future – Gen Z ARE the Future of Research, both as Participants and Researchers, will be on the elusive “new” generation, Gen Z. This interactive panel will allow you to develop key questions on GenZ and get live feedback from the GenZ panelists.
    • Next, we will be peeking through the looking glass as we examine the research world post-Covid with the panel Through the Research Looking-Glass: Who in the World Are We? And Where Are We Going? Our three notable panelists will share fresh insights and takeaways on how to navigate emerging trends and have an open conversation that examines who we are today, where we’re going and how we’ll get there.
  3. Revitalizing Your Research
    Gain insights you can immediately apply to your work. Attendees will have more chances than ever to connect with new ideas, new technology and strategic research partners at this year’s event. Speaker sessions, including breakouts, spotlights, topic connections and more will be led by industry experts offering break-through learning experiences, with lots of time for deeper discussion. The Marketplace provides you with the chance to learn about the latest qualitative technologies and services from our industry partners, setting you up for success post-conference.
  4. Connections that Count
    The QRCA Annual Conference is where collaborations begin and never end. Attendees range from brilliant qualitative first and second-timers to industry titans who all are ready to connect and share their experiences and ideas. By attending Dine-arounds, Healthy Morning Connections, Cultural Immersion, Happy Hours, S’mores cookout and more, you will have the chance to have fun and build your network both during sessions and outside of the conference.
  5. San Diego aka “America’s Finest City”
    Plan to immerse yourself in stimulating content while being surrounded by California’s natural beauty and perfect climate. Even our most discriminating travelers will be hard-pressed to find fault with the Regal Hyatt Regency Mission Bay, an intimate setting with lots of outdoor space and free kayaking and paddle-boarding every day!

Risk-free Registration

Fully recognizing that every individual’s situation is in flux, QRCA’s goal is to make it easier for you to attend the QRCA Annual Conference in San Diego, California. As a result, we have implemented risk-free registration. If you are unable to attend the in-person Annual Conference, full refunds will be available as long as you cancel in writing by April 14, 2022. 

Out of an abundance of caution for everyone’s health and safety, QRCA moved the in-person San Diego event from January 2022 to May 16 -18, 2022.


Thank you to our Conference Sponsors!







Reduct Video




Q One

L&E Research


Mercury Analytics, LLC



Canada Market Research








  • Amplify Research Partners
  • Babbletype
  • Better Decisions
  • CarterJMRN
  • Civicom CCam Focus
  • Chooseology
  • Civicom
  • Curator Video
  • Fieldwork
  • Focus Crossroads
  • HARK Connect
  • HatchTank by Numerator
  • In My Opinion
  • IVP Research Labs
  • L&E Research
  • Mercury Analytics
  • Murray Hill
  • Opinions LTD
  • Q One Technology
  • Qualzy
  • Rare Patient Voice
  • Reduct Video
  • Schlesinger Group


“I love going to the conference every year to see my Qually friends. Sessions are always interesting, but the best part is getting to hang with people who get me and understand my business. The QRCA conference has been the catalyst for so many great personal and professional RElationships in my life.”
- Jessica Broome, Founder, Southpaw Insights and QRCA member since 2012


Marta Villanueva's Profile

Marta Villanueva Related Seminars and Products

Chief Insights Officer

NuThinking, Inc

Marta Villanueva is a bilingual / bicultural qualitative researcher and strategist with 20+ years of experience in moderating and facilitating sessions with various group sizes, across categories, different participant types, sensitive/complex challenges, and in various locations (U.S. and internationally).  She has a proven track record advising top 100 clients, leveraging experience from 3500+ insights and strategy sessions.  

Marta earned a M.Sc. in Creativity, Creative Problem Solving, and Change Leadership from the State University of New York. As one of the only market research veterans with a master’s in creative studies, Marta publishes and speaks in various industry organizations. Her article “Keeping the ‘Co’ in Virtual Co-Creation” made the cover of QRCA VIEWS magazine’s winter 2020 edition. 

Marta has served QRCA in many roles, including co-chairing the first ever 2021 QRCA Virtual Annual Conference. Marta was the featured opening speaker for the QRCA 2022 conference in San Diego and was the 2015 QRCA Maryanne Pflug Spirit Award Winner. She lives in Texas.  

Tom Rich's Profile

Tom Rich Related Seminars and Products

Thomas M. Rich & Associates

Tom Rich is a qualitative researcher specializing in branding and strategy. He was worked with more than half of the companies in the Forbes 100, has been in the business since 1996, and has probably conducted more groups and interviews than you've had hot dinners.  

Alexia Raven, BA's Profile

Alexia Raven, BA Related Seminars and Products

VP, Consumer Insights/FanLab

Warner Bros.

Alexia leads the Consumer Insights/FanLab team which provides Warner Bros. with insights important to the development of content, product, talent, marketing and distribution strategies across broadcast, syndication, cable and digital platforms. Insights into the “hearts, minds, and motives” of fans and consumers through both qualitative and quantitative research methodologies is critical to help inform business decisions.    In her role as VP, Alexia identifies key insights for brands such as DC Entertainment, Ellen, TMZ, The Real, and various other Warner Bros. IP. She spearheads global  generational research that identifies potential business implications for content development, distribution and marketing strategies. Alexia is also an experienced Focus Group moderator and leads discussions and ideation sessions with all age levels of consumer segments, gauging their reactions to new and existing content, digital platforms, and exploring their overall media consumption habits.    Alexia is a major proponent of empowering young professionals. During her time at WB, she has led the Internship program in her department that has received various accolades from the company. "Providing rich opportunities for young minds to learn, share and express ideas, and grow and develop is an essential part of my leadership philosophy.”

Giselle Bowie Related Seminars and Products

Warner Bros.

Giselle is part of the WarnerMedia/Warner Bros. Global Research Insights & Analytics FANLab research team focusing on Cultural Insights. She has been at Warner Bros. for 5 years and along with Cultural Insights, has worked on WB Global Brands & Franchises supporting Consumer Products, the Harry Potter global brand, Themed Experiences and Studio Tours Marketing. Prior to coming to Warner Bros., she honed her 15+ year research career in consumer packaged goods, working on brand development and innovation research at Kellogg’s, Mattel, and 3M.

Chris Hauck's Profile

Chris Hauck Related Seminars and Products



For over 35 years, Chris Hauck has honed his research skills across many categories, including telecom, IT, medical products, hospitality, and consulting. Chris opened HauckEye in 2020, dedicated to experiential research based on observing consumers in real environments.  

Chris has been involved in QRCA conference planning and speaker selection for the last several years, including serving as co-chair of both the 2024 QRCA Conference in Denver and the 2025 QRCA Conference in Philadelphia. 

Chris has an MBA from Texas Christian University in Ft. Worth, TX, and lives in Colorado.  

Erin Sowell's Profile

Erin Sowell Related Seminars and Products

Thoughtful Research

My name is Erin Sowell, and I am a marketing researcher and innovation consultant based in Atlanta, GA. I founded Thoughtful Research to help businesses better understand and meet the needs of their customers and employees.    I believe that long-term business success is dependent on a business’s ability to form strong connections with their customers and employees. Strong connections with customers can lead to increased loyalty and word-of-mouth marketing, while strong connections with employees can lead to decreased turn-over and increased productivity and job satisfaction.     A business’s connection with its customers and employees is only as strong as the business’s ability to understand, anticipate, and meet the functional and emotional needs of their customers and employees. That's where Thoughtful Research comes in!

Jamin Brazil's Profile

Jamin Brazil Related Seminars and Products



Jamin Brazil is a seasoned chief executive with a background in leading high growth organizations from inception to exit. Over the last 20 years, he has developed a deep knowledge of market research which gives him a unique view when assessing which tools and techniques are trending. As the previous CEO of FocusVision, he was the first to bring to market a combination of qualitative and quantitative technologies that are used by 75% of the Fortune 100 and over 3,000 companies globally. Prior to FocusVision, he pioneered online surveys, conducting one of the first ones in 1996 and founded a top survey platform, Decipher, in 2000. Today, Brazil is the co-founder and CEO of HubUX, a modern project management platform for researchers, and the host of the Happy Market Research podcast.

Kristen Vinculado Related Seminars and Products

Research Manager

Lightbeam Communications

Priscilla McKinney's Profile

Priscilla McKinney Related Seminars and Products


Little Bird Marketing


Priscilla McKinney, CEO of Little Bird Marketing, is a popular keynote speaker, prolific blogger, podcast host, industry innovator and diversity champion. Best known for making waves in the digital marketing industry, Priscilla has been featured on numerous podcasts, is the President of American Advertising Federation Heartland and has received numerous design, entrepreneurship and industry awards. Along with her expert team, she developed the SOAR System - a proprietary process designed to create sustainable lead generation for busy leaders so they can have confidence in the growth of their company without losing focus on their other responsibilities. Priscilla personifies creativity, entrepreneurship and authentic leadership – inspiring others to truly carve out their own path of success in her uniquely funny, no-nonsense and slightly irreverent way. Oh, and don't give her caffeine. She doesn't need it.

Rebecca Brooks's Profile

Rebecca Brooks Related Seminars and Products

Alter Agents


Rebecca Brooks is an entrepreneur, columnist, and mother with 20 years' experience in the market research industry. As Founder and CEO of full-service market research consultancy Alter Agents, she feeds her inherent curiosity by uncovering the complicated paths today’s consumers take to help clients make better decisions every day. Rebecca’s passion for creating a rich, energized, and balanced work environment – while delivering exceptional quality and value - has created a true culture of collaboration at her company. She holds a B.A. in Anthropology from the College of William & Mary.

Roben Allong's Profile

Roben Allong Related Seminars and Products


Lightbeam Communications (M\WBE)

Roben Allong is founder and CEO of Lightbeam Communications, a market research and strategy boutique firm, based in New York City. Lightbeam is known for its unique cultural approach and perspectives. With over a decade of marketing research, and strategy development, as well as consumer culture and trend analysis expertise, she is an expert conductor of B2B and B2C in-person and online research methodologies.

She is an expert in brand positioning and communications, as well as, new product development, category mapping, and market exploration across a wide range of industries. Roben employs cultural intelligence to decipher and decode organization stakeholder and consumer attitudes and behavior. She is often described by her colleagues as the Oprah of the focus room. Her empathetic curiosity and cultural savvy always make for sensitive, yet energetic in-depth interviews and insightful analysis.

She is a past President of QRCA (Qualitative Research Consultants Association), Co-Founder of its Diversity, Equity, and Inclusion Task Force. Roben has also been recognized as a 2024 Insights Association Laureate—a lifetime designation of distinction in the fields of market research, consumer insights, and data analytics. Roben has also moderated panels and presented on various emerging trend topics at Universities and Research conferences in the U.S. and internationally, as well as published articles on culture, consumer trends, and inclusive research methodologies.

Some of her published work include:
One Size Doesn’t Fit All: Post COVID Implications for Marketers and Market Research

Do You K.N.O.W Today’s BIPOC consumer?

Understanding Cultural Insights: The New Next Consumer Normal

The Rise of Cultural Empathy and its Implications for Marketing Research and Marketers

Missy Carvin's Profile

Missy Carvin Related Seminars and Products


Creative Education Foundation

Missy Carvin is the Manager of Programs and Sales at the Creative Education Foundation. She is also the President of New Directions Consulting, a full-service market research and innovation solutions supplier. Missy is a seasoned Creative Problem Solving facilitator and trainer who has worked across sectors and industries, and who is a key strategic partner in developing the Creative Education Foundation’s youth programs and leadership development programs and activities. Missy represents the 2nd Generation of Creative Problem Solving Institute Leaders, who integrate CPS strategies in her family.

Missy is a frequent speaker at the Creative Problem Solving Institute (CPSI), Florida Creativity Conference (FCC), MindCamp (Canada’s Creativity Conference) and the Qualitative Research Consultants Association (QRCA) annual conference. She has worked in the past for two other not-for-profits: Girl Scouts Heart of the Hudson and Historic Hudson Valley, and is an active Girl Scout participant in Orlando, FL. Missy applies her strengths of Activator, Woo, Communication, Strategy, and Positivity to her approach to business, parenting, and life in general. 

Jay Zaltzman's Profile

Jay Zaltzman Related Seminars and Products


Bureau West: Helping Companies Grow

Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor.  Jay has been president of Bureau West Market Research for the past twenty years.  He is an active member and past president of the QRCA.

Dina Shulman's Profile

Dina Shulman Related Seminars and Products

Qualitative Director & Founder

Deep Dish Research

Allison Rak's Profile

Allison Rak Related Seminars and Products


Allison Rak is a researcher & entrepreneur. With 15+ years experience in consumer insight, she has a diverse background that includes government, technology, media and CPG. She’s the principal of Vatoca, which provides qualitative research & innovation services to a variety of Fortune 500 companies, start-ups and non-profits.She began her career on Capitol Hill, where she helped achieve historic passage of campaign finance reform and was awarded the Common Cause Public Service Achievement Award for her efforts. She earned a BA from Santa Clara University & an MA from The American University.

Ted Kendall's Profile

Ted Kendall Related Seminars and Products

Consumer Insights Senior Manager


Ted Kendall started his research career on the client side in the technology world--working for Hewlett-Packard, Compaq, and then permutations of US West. In 1997, he conducted a bulletin board research discussion--arguable the first (though that honor may go to Jeff Walkowski by just days or hours). He co-founded QualTalk which became Qualboards (now with Schlesinger). Realizing I missed doing research, he left to form my own gig--TripleScoop Premium Market Research. In the last few months he joined Cricut's Consumer Insights team. Cricut makes electronic cutting machines and other tools and accessories used to make arts and crafts. For fun, he reads voraciously, love a good streaming series, runs, and is a big baseball fan--both games and history.

Jeff Hecker's Profile

Jeff Hecker Related Seminars and Products


Athena Brand Wisdom

Maria Virobik's Profile

Maria Virobik Related Seminars and Products



Maria Virobik is a seasoned qualitative market researcher with more than 25 years of experience in analysis and report writing. She has worked with clients in a wide range of categories, including automotive, packaged goods, pharma and technology. Maria enjoys tackling qualitative data to find the story and collaborating with moderators to deliver sparkling insights to their clients. She joined QRCA in 2017 and co-founded the Reporting & Analysis SIG a year later. She is also a member of the 2023-24 QRCA Board. Originally hailing from Southern California, Maria and her husband now live in Santa Fe, NM with their marginally obedient French Bulldog, Ruby.

Marc Engel's Profile

Marc Engel Related Seminars and Products

President & Founder

Engel Research Partners

Marc began his research career 30+ years ago in quant, shifting to qual 20 years ago—with a very non-linear path in between. A moderator, creative facilitator and strategic consultant, he was a partner at B/R/S Group before venturing out on his own in 2010. Marc’s eclectic background—stand-up, improv and sketch comedy, creative writing, P.R. and copywriting, and law—is an asset in his research and innovation work. He uses applied improvisation in an ideation technique he developed in 2010, called, “Out of Focus Groups®,” which grew out of his experience in two improv and sketch comedy troupes with Kristen Wiig, and his migration from quant to qual.

2021 Maryanne Pflug Spirit Award winner.

Together with Pascal Patenaude, they have developed ‘Blocks + Clay’, applying improvisational thinking and the power of play to uncover innovative insights and translating into action. In this workshop, they will lead you through play with purpose, allowing you to experience ways to get in touch with all your senses, even sharpen your 6th one.

Rick Weitzer's Profile

Rick Weitzer Related Seminars and Products


Prell Organization

Rick Weitzer is Principal of the Prell Organization, a marketing research consulting firm that uses qualitative and quantitative research methods to help its clients see their brands more clearly. Rick received his M.S. in Urban Studies from Cleveland State University and a B.A. in Psychology from Case Western Reserve University. He currently is an Adjunct Associate Professor at Webster University, teaching marketing research to graduate and undergraduate students, and is co-chair of QRCA’s Academic Special Interest Group.

Alicia Menanteau, Ph.D.'s Profile

Alicia Menanteau, Ph.D. Related Seminars and Products



Founder and President of Insights360, Alicia applies her doctoral training in sociology to creatively design and execute qualitative research. As a born educator and mentor, Alicia relishes her role as a research partner and cultural guide to her longtime clients. An ethnographer at heart, discerning the nuances of language or a lifted eyebrow brings her great satisfaction, especially in multicultural research. 

For almost 20 years,  Alicia has led the Insights360 team – a certified Minority-Owned and Women-Owned enterprise. Raised as a Chilean Latina in Minnesota, Alicia has a passion for languages and has studied seven. She enjoys participating in theater, cycling and adventure travel around the globe (where her languages come in handy!) 

Bob Taylor's Profile

Bob Taylor Related Seminars and Products

Managing Partner

Headline Research LLC

Bob Taylor received his BBA in Marketing & Management from The University of Texas at Austin and an MBA from the University of North Texas. He is the now the principal at Headline Research after spending most of his career conducting research for P&G and Nestlé. He is also a Marketing Research Adjunct Professor at the Sam M. Walton College of Business at the University of Arkansas and a RIVA Instructor.

Bill Fanning Related Seminars and Products

BF Communications

Bill Fanning has a BA in Marketing from the University of Illinois Urbana-Champaign and an MBA in Marketing and Finance from Northwestern University’s Kellogg School of Management. While running his own qualitative market research firm, BF Communications, he has also been a faculty member with continuing appointment at the University of California/Berkeley (Haas School of Business) for the past 15 years.

Susan Sweet's Profile

Susan Sweet Related Seminars and Products


Sweet Insight Group

A passionate qualitative researcher focused on uncovering and illuminating insights, Susan aims to make the research process fun for both clients and participants. For the past 25 years she has incorporated both innovative and tested research methods, continually working to keep research as real-world as possible while using a mix of in-person and tech-based tools. Susan is a leader in both the QRCA and AQR, working toward global collaboration in the marketing research industry. She has presented at local, national and international conferences, guest lectures at universities, and serves as a mentor through WIRe (Women in Research). Susan loves hiking with her dog, traveling with her husband and sons, and volunteering near her home in Boulder, Colorado.

Pam Goldfarb Liss's Profile

Pam Goldfarb Liss Related Seminars and Products

President/Big Brain

LitBrains-Igniting Ideas!

Pam Goldfarb Liss (she/her), a 30-year veteran researcher, loves the always-changing-never-knowing-what’s-coming-next elements of moderating and facilitating creative consumer discussions, especially with kids and teens! With over three decades of experience working with Fortune 100 brands and non-profits, Pam has seen a lot shift in families especially around gender and family structure. Watching now three generations (Millennial, Gen Z and now Gen Alpha) of consumer kids grow up; she knows that the only constant is change. Pam also realizes that curiosity and comfort are about staying open and bravely asking. Pam spent more than a decade living on the east coast in New York City and Washington DC, and she returned ‘home’ to be with her family in colder, but kinder Minneapolis to live with her east-coast bred husband and Gen Z/Alpha cusper daughter. 

Cynthia D Harris's Profile

Cynthia D Harris Related Seminars and Products

8:28 Consulting

Cynthia D. Harris, MBA is the founder and ceo of 8:28 Consulting, LLC., a qualitative research and marketing strategy agency.  After nearly 15 years in corporate marketing research and marketing roles, Cynthia was inspired to synthesize her professional experiences to solely focus on advocating for the Consumers’ voice at tables where brand decisions are made.  She has extensive experience in the qualitative research space as a moderator, experiential research designer and facilitator to many Fortune 100 brands.  While her practice is wide-ranging, her specializations include multicultural research, advertising and communication optimization and ethnographic approaches.  Cynthia is also actively involved in QRCA and currently serving as the 2022 QRCA Annual Conference Speaker Co-Chair.

Jennifer Dale's Profile

Jennifer Dale Related Seminars and Products

President & CEO

InsideHeads, LLC

Jen is pioneer in online market research, with extensive experience on both the buyer and service provider (recruiting) sides.  She received her BA in Communications and Advertising from Penn State University and her MBA in Business & Marketing from Rider University.  Jen developed one of the first web-based online platforms for conducting surveys and focus groups and is the co-author of Qual-Online, The Essential Guidea popular how-to book for research practitioners.

Pascal Patenaude's Profile

Pascal Patenaude Related Seminars and Products


Patenaude Research & Communications

Michele Ronsen's Profile

Michele Ronsen Related Seminars and Products


Curiosity Tank

• Michele Ronsen is the Founder & CEO of Curiosity Tank, a user research consultancy based in San Francisco.
• Michele is a user research executive, coach and educator. She teaches design and user research to people around the world. Her corporate training and workshops are inspired by her work with Fortune 500 firms and start-ups for more than 20 years.
• In 2010, Michele founded Ronsen Consulting, a design and strategy firm specializing in human-centered research, design development and hands-on learning programs. Ten years later, she established Curiosity Tank to help more people ask better questions in order to make confident decisions.
• Since 2020, Michele has taught over 5000 students how to ask better questions and make more informed business decisions. LinkedIn also honored her with a TopVoices award in the Technology category. 

Katja Cahoon's Profile

Katja Cahoon Related Seminars and Products

Katja Cahoon, LCSW, MBA is a psychotherapist with a previous career in qualitative market research. Her passion in life is to empower others to grow, change, and find meaning and joy. After a successful career in market research focused on understanding why people do what they do, including corporate, consulting, and entrepreneurship, she decided to utilize this learning and understanding to help people feel and perform better. She trained as a psychotherapist and works mainly with executives and other highly accomplished professionals in Silicon Valley, CA. She helps clients with stress, burn-out, anxiety, depression, and how the past impacts how they feel and act today. Katja is also a certified yoga teacher (RYT-200), meditation teacher, and sports nutrition coach. Katja has taught at Williams James College, Stephen's College, spoken at conferences like IIEX, ESOMAR, Insights Association, and has trained companies all over the world. She has been featured on podcasts and panels. 

Emelia Rallapalli's Profile

Emelia Rallapalli Related Seminars and Products

Founder & Principal

Pebble Strategy, Inc.


Emelia Rallapalli is the founder of Pebble Strategy, a research consultancy based in San Francisco. She helps marketing, advertising, and design executives build strong brands through custom-designed market research programs and brand strategy consulting services. 

| Twitter @ERallapalli | Medium @emelia

Wendell Foster Related Seminars and Products

Wendell spent the first 30 years of his career in Research and Scheduling for the network, cable and syndication arms of The Walt Disney Company, serving every audience in every daypart on every platform. As Founder of Wendell Foster Insights, he is now moderating focus groups, putting his corporate experience to use in new and (to him) exciting ways. Wendell has a B.A. from Northwestern University. He moved to the Los Angeles area to earn his M.A. from USC, and he’s lived there ever since.

Jenny Brandt Related Seminars and Products

Jenny began her research career at boutique research supplier Axen Research from 2010 – 2014, most recently serving as Strategic Director. She then struck out on her own, joining a variety of research teams and end clients across retail, tech, CPG, B2B and not for profit. She holds a B.A. in Psychology from Pomona College and a Masters in Education from Claremont University.

Dexter Chew Related Seminars and Products

Dexter Chew is a photographer and amateur cook. He started Q One Tech, a ResTech software development agency in 2016 focused on helping researchers understand their customers better through surveys and building custom panel. Previously, Dexter worked as a business development director for a healthcare market research agency. He currently lives in Toronto, Canada.

Grace Phang Related Seminars and Products

Grace wears many hats in her career- literally. She is currently a Senior User Researcher at Crunchbase, a Professor of UX Research at New York Institute of Technology, and a founder/designer of her own costume business, Fab Hatters. She has a BA from Dartmouth College, a MS from Bentley University, and currently lives in sunny Los Angeles.

Schedule At-a-Glance

Schedule At-a-Glance

All times are listed in PT. Schedule is subject to change.

Sunday, May 15, 2022

1:00 – 6:00 p.m.

Exhibitor Setup

1:00 – 4:30 p.m.

Cultural Immersion

6:00 – 8:00 p.m.

Early Arrivals + First Timers Dinner 

Monday, May 16, 2022

7:00 – 8:00 a.m.

Healthy Morning Connections – Walk to Mission Bay

8:15 – 8:45 a.m.

Coffee Chat

8:00 – 9:00 a.m.

Marketplace Grand Opening and Breakfast

9:00 – 10:15 a.m.

Welcome and Featured Speaker Marta Villanueva

10:15 – 10:30 a.m.


10:30 – 11:30 p.m.

Breakout Sessions

11:30 a.m. – 12:15 p.m.

First Timers/Exhibit Hall open

12:15 – 1:15 p.m.


1:15 – 1:30 p.m.

Dessert Break

1:30 – 3:00 p.m.

Panel Discussion: Meet Your Future: Gen Z ARE the Future of Research, both as Participants and Researchers

3:00 – 3:30 p.m.


3:30 – 5:00 p.m.

Partner Spotlights/Case Studies:

  • Better Decisions
  • Civicom CCam Focus
  • HARK Connect
  • IVP Research Labs
  • Reduct Video

5:00 – 6:30 p.m.

Opening Reception

7:00 p.m.

Dine Arounds/SIG Meetings

9:00 p.m.

"Schmoozing & S'Mores" –  Firepit Conversations: Scary (or Funny) Moderating Stories

Tuesday, May 17, 2022

7:00 – 8:00 a.m.

Healthy Morning Connections

8:00 – 9:00 a.m.


8:15 – 9:00 a.m.

Coffee Chat

9:00 – 10:30 a.m.

Featured Panel: Through the Research Looking-Glass: Who in the World are We? And Where are We Going?

10:30 – 11:00 a.m.


11:00 a.m. – Noon

Breakout Sessions

Noon – 1:00 p.m.


1:00 – 1:30 p.m.

Dessert break in the marketplace

1:30 – 2:30 p.m.

Topics Connections 
(more info)

2:30 – 3:00 p.m.


3:00 – 4:00 p.m.

Breakout Sessions

4:00 – 4:30 p.m.

Final Exhibitor Break

4:30 – 5:15 p.m.

Annual Meeting and Town Hall for Members

4:30 – 6:00 p.m.

Mentoring/Networking Happy Hour

7:00 – 9:30 p.m.

Tuesday Evening Event: San Diego Wine and Culinary Center

Wednesday, May 18, 2022

8:00 – 9:00 a.m.

Breakfast & Chapter Meetings

9:00 – 9:15 a.m.

YPG Announcement

9:15 – 10:15 a.m.

Featured Speaker Marc Engel

10:15 – 10:30 a.m.


10:30 – 11:30 a.m.

Breakout Sessions

11:30 a.m. – 1:00 p.m.

Awards & Lunch

1:00 – 2:00 p.m.

Breakout Sessions

2:00 – 2:30 p.m.


2:30 – 3:30 p.m.

Topics Connections 
(more info)

3:30 – 4:30 p.m.

Farewell/Closing Social

7:00 p.m.

Dine Arounds

Registration Fees

2022 QRCA Annual Conference Registration Fees

San Diego Conference Only Rates By April 14 After April 14
Members $945 $1,095
Non-Members $1,395 $1,545
NewQ Members $475 $550
Emeritus Members $475 $550
Grad Student Members $195 $225

TEAM DISCOUNT:Company teams bringing three or more people are eligible for a discount of 20% off each registrant. This applies whether the team member is a QRCA member or non-member. To receive the Company Team discount code, please email

GDP DISCOUNT: Get a discounted rate if you’re a qualitative researcher in a country with a per capita GDP of less than $30,000. (Email to receive your discount promo code before registering online.)

Potential Discounts for FIRST TIMERS: First-time conference attendees can receive a 25% discount off the registration fee! The discount is available to first-time QRCA conference attendees who joined QRCA for the first time in the past two years. This discount is not available to conference exhibitors. If you are eligible for the discount, you will receive a discount code in an email from QRCA. Contact if you have not received your discount code.

FINANCIAL NEED: QRCA members who do not currently have the financial resources available, and want to attend the conference, contact

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Need help convincing your management to fund this critical aspect of your professional development? Use our "Justification Letter" template to secure funding and join hundreds of others on your journey to the next level as a qualitative professional.

Risk-free Registration

Fully recognizing that every individual’s situation is in flux, QRCA’s goal is to make it easier for you to attend the QRCA Annual Conference in San Diego, California. As a result, we have implemented risk-free registration. If you are unable to attend the in-person Annual Conference, full refunds will be available as long as you cancel in writing by April 14, 2022.

Refund Policy: Cancellations must be received by the stated cancelation deadline and will be accepted in writing only. No-shows for the event will not receive a refund.

Registration Policy

Please read the QRCA Conference registration policies listed on this page.

Health & Safety

Health & Safety

QRCA is excited to return to in-person events once again where our unique and collegial culture can shine! The health and safety of QRCA members and staff is our top priority. We will continue to monitor and assess the evolving impact of the Covid-19 pandemic on travel and in-person events and are working closely with the Hyatt Regency on measures to help mitigate and prevent the spread of Covid-19.

For the 2022 QRCA Annual Conference, we will require all in-person attendees to provide proof of Covid-19 vaccination. Attendees will be required to show vaccine proof onsite to check-in for the Annual Conference. This requirement will be strictly enforced.

We recognize that increased safety measures are necessary to ensure a safe and engaging convention.

Here are a few of the ways we are coordinating with the Hyatt Regency and conference attendees to help attendees stay healthy and to reduce exposure and risk:

  • Providing sanitizing and disinfection materials for general attendee use.
  • Working with the hotel to increase cleaning and disinfection across high-volume common areas.
  • Providing for social distancing in all QRCA meeting spaces and social events, including using outdoor spaces.
  • Monitoring recommendations from the relevant health authorities including the Centers for Disease Control and local government and city officials.
  • Encouraging attendees to adopt best practices to act in their own best interest and in the best interest of their fellow attendees.
  • Requiring attendees to abide by and engage in certain health-and-safety beneficial conduct while attending the event. This may include, but is not limited to, wearing a mask when required indoors unless actively eating or drinking, engaging in appropriate physical distancing, and not attending the event if ill or recently exposed to Covid-19.
  • A detailed list of safety protocols for our San Diego event will be available closer to the conference.

San Diego County COVID-19 Homepage

City of San Diego COVID-19 Homepage

Risk-free Registration

Fully recognizing that every individual’s situation is in flux, QRCA’s goal is to make it easier for you to attend the QRCA Annual Conference in San Diego, California. As a result, we have implemented risk-free registration. If you are unable to attend the in-person Annual Conference, full refunds will be available as long as you cancel in writing by April 14, 2022

Refund Policy: Cancellations must be received by the stated cancellation deadline and will be accepted in writing only. No-shows for the event will not receive a refund.

Hotel & Travel

Hotel Information

Hyatt Regency Mission Bay
1441 Quivira Road
San Diego, CA 92109

Room Rate: $199 per night plus tax
Hotel cut-off date: Friday, April 15, 2022


Relax and renew on the San Diego coast. Enjoy panoramic views of the Pacific Ocean, Mission Bay, and downtown San Diego from your getaway at the Hyatt Regency Mission Bay. The hotel is close to top San Diego attractions such as Belmont Park and SeaWorld San Diego.

Parking is available at a discounted rate of $30 per overnight self-park for conference attendees. Valet is $42 per overnight.

Travel Information

SAN – San Diego International Airport

Things to Do in San Diego

Explore More of San Diego’s Top Things to Do and See

Networking Opportunities!

Networking Opportunities

*Please note that all networking activities are included with your conference registration fee except food and beverage costs for the Early Arrivals Dinner, Dine-Arounds and Farewell Social.

Sunday, 6:00-8:00pm

Early Arrivals Dinner | First Timers Dinner + Design Outpost

To kick off this year’s conference where we are all finally back together in-person, we hope to see you at our Early Arrivals Dinner or First Timers’ Dinner + Design Outpost at the hotel’s Pelican Restaurant! The setting is fun and casual as we unwind from our travels and prepare for the days ahead. Our conference veterans recommend these events as a wonderful way to step into your QRCA conference experience. Just show up for this event! Food and beverages are paid for by attendees.

Monday, 7:00-8:00am

Sunrise Walk to Mission Beach

Would you like to dip your toes into the Pacific? Then get a head start on the day and join Cher Chislett, International QRCA Chapter member from Frankfurt, Germany for an invigorating walk to the famous Mission Beach. A brisk walk is a great way to get in tune with your body and soul before an amazing day of learning on the first day of the QRCA Annual Conference. Lace up your walking shoes and bring a bottle of water! The walk will take a full 60 minutes (return trip

Monday, 5:00-6:30pm

Opening Reception in the Marketplace (Regatta Pavillion)

Join us for drinks and appetizers as we visit with our partners and meet quallies from across the globe.

Monday, 7:00pm


We hope you enjoy the dining options that we’ve selected for our Dine-Arounds this year. These informal dinners are a signature at QRCA conferences and give attendees the chance to meet new people who share a love of food! There are plenty of authentic, local restaurants for you to experience, with cuisine ranging from seafood to Mexican to Asian and beyond. You’ll surely find plenty of options that suit your taste buds — and your budget — in this town. Read all about your dining options and sign up for your favorite here.

Monday, 9:00pm

Schmoozing & S’Mores

After dinner come to the firepits in the Cabana area to share Firepit Conversations: 'Qualmares' Scary (or funny) Moderating Stories from the field. This is a fun and informal way to meet new colleagues, and is sponsored by Canada Market Research!

Tuesday, 7:00-8:00am


Back by popular demand on day two of the conference! Get your heart pumping in this fiery Zumba® fitness dance class. It will get you energized for the exciting day ahead. This class is for all levels of fitness, so no prior experience is required. Taught by Cher Chislett, International QRCA Chapter member from Frankfurt, Germany with special guest Kristin Ameruoso from New York. Cher is a certified Zumba® Fitness instructor (fitness or running shoes required).

Tuesday, 4:30-6:00pm

Networking Happy Hour, Sunset/Bayview Terrace

Ready to get back to building those professional connections in-person? Join QRCA’s first in-person networking event in over two years for a casual and fun mix-and-mingle Happy Hour! Maybe you’ve met someone in passing the first two days of the conference, and want to get to know them more. Or perhaps you’re eager to connect with new, like-minded colleagues who share professional or personal interests. This Networking Happy Hour is the perfect event to make and deepen those connections.

The QRCA community prides itself on being open, collaborative, friendly and welcoming. In fact, many long-term Members of the QRCA cite a sense of camaraderie as one of the organization’s most pivotal strengths. Experience what makes QRCA great at this event specifically tailored to building your professional and personal network. This event also offers as an opportunity to connect with potential Mentors and Mentees. It will serve as the unofficial kick-off of QRCA’s new Mentoring program, open to all paid QRCA Members. The Networking Happy Hour at the Conference is a wonderful opportunity to jump-start these partnerships. This event is sponsored by L&E Research.

Tuesday, 7:00-9:30pm

Casino Games and Dueling Pianos at the San Diego Wine and Culinary Center

Connect with old friends, make new ones and soak in the San Diego vibe during the Tuesday night event. What better way to digest the inspiring and practical sessions and thought-provoking discussions than with some great food and drinks, dueling pianos and casino games? This fun evening sponsored by HARK Connect will get everyone into the historic gaslight district for an unforgettable night of conversations, music, and games. Buses will bring attendees from the hotel to the event venue beginning at 6:45pm. 

Wednesday, 3:30pm

Farewell Social

Join us for an informal after party where we can share some of our key learnings, relax and toast a wonderful 2022 Annual Conference!

Wednesday, 7:00pm


We hope you enjoy the dining options that we’ve selected for our Dine-Arounds this year. These informal dinners are a signature at QRCA conferences and give attendees the chance to meet new people who share a love of food! There are plenty of authentic, local restaurants for you to experience, with cuisine ranging from seafood to Mexican to Asian and beyond. You’ll surely find plenty of options that suit your taste buds — and your budget — in this town. Read all about your dining options and sign up for your favorite online here (coming soon).

Cultural Experience

Cultural Experience: Barrio Logan & Chicano Park
Sunday, May 15 from 1:00-4:30 pm

¡Hola colegas! Kick off your conference by immersing yourself in an historic San Diego ‘barrio!' Join our small group for an afternoon enjoying the sights (and tastes) of the Barrio Logan, an artistic and culinary hub with a thriving Chicano community and identity, organized by our own QRCA sociologist, Dr. Alicia Menanteau.

Our destination is Chicano Park, a National Historic Landmark, home to the most extensive collection of Chicano murals in the world, with more than 80 paintings on seven acres dotted with sculpture, gardens and picnic tables. It’s also the hub of an emerging arts district, with galleries, boutiques, brewpubs and craft coffee shops nearby. Many businesses are Latinx women-owned, featuring handcrafted jewelry, upcycled clothing, teas, candles and art of all kinds. Keep your eyes open for the famous low-rider cars too!

We’ll have a guided tour by Prof. Alberto Pulido, Department Chair and Professor, Ethnic Studies at The University of San Diego, and a quick overview of the Chicano movement and the historical and contemporary socio-cultural-political high points. Following the tour, we’ll have an opportunity for a snack (“un antojito”) and refreshment (“un refresco”) at a local establishment. ¡Nos vemos pronto!

Stay and explore the diverse shops, street food, and art in the diverse Barrio Logan community or head back to the hotel for the Early Arrivals/First Timers Dinner.

Transportation, food, and beverage not included in registration. Registration fee will go towards a donation to the Barrio Logan Steering Committee.





Fiona Ray

Fiona Ray

Lisa Horwich

Lisa Horwich


Kayte Hamilton

Kayte Hamilton

Cynthia Harris

Cynthia Harris


Michelle Finzel

Michelle Finzel

Jessica Broome

Jessica Broome

Session Hosts


Natalia Infante Caylor


Topic Connections

Joe Grossman

Joe Grossmann

Kristine Remer

Kristine Remer

First Timers

Ashley Paulson

Ashley Paulson

Shaili Bhatt

Shaili Bhatt


Jessica Dogali



Pam Goldfarb Liss

Pam Goldfarb Liss

Theresa Schreiber

Theresa Schreiber

Coffee Chats

Martha Gordon

Colleen Kollman

Martha Gordon

Martha Gordon

San Diego Team

Natalia Tafur

Natalia Tarfur

Cherri Christiansen

Cherri Christiansen

Featured Speakers

Janet Standen

Janet Standen

Chris Hauk

Cultural Immersion

Alicia Menanteau

Alicia Menanteau


Healthy Connections

Anya Zadrozny

Anya Zadrozny


Local Non-Profit Partnership

Local Non-Profit Partnership


Quallies making a positive impact locally! This year QRCA is partnering with a local non-profit — the Agua Hedionda Lagoon Foundation, not only for our Qually Award, but also as an opportunity for our attendees to help support a local organization.

The Agua Hedionda Lagoon Foundation is a non-profit located just north of San Diego that supports the 400-acre lagoon. Their mission is to inspire people through education and outreach to preserve the Agua Hedionda Lagoon as an accessible and healthy watershed.

The 400-acre lagoon is home to a wide array of flora and fauna and invites visitors to appreciate the water resources through such uses as a YMCA day camp, recreational boating, a mussel and oyster aquaculture facility, a white- sea bass hatchery, a desalination plant, and a power generating plant. It helps to remind and connect us all to the importance of protecting and appreciating our marine health.

To learn more, plan a visit, or make a contribution, please visit

They are a 501C(3) non-profit formed in 1990 by passionate Carlsbad citizens who strive to promote the Agua Hedionda Lagoon in its global context. They are not affiliated with or obligated to any government, religious, or for-profit organization. Their initiatives, including our educational programs and events, are supported by ordinary citizens, grants, supporters and members; donations are tax deductible.


If this is your first time attending the QRCA Annual Conference, you may be thinking something along the lines of, “I won’t know anyone there, who am I going to talk to?”

Well, you may be pleasantly surprised. At our annual conference, attendees actually go out of their way to talk to first-time attendees, fondly known as “First Timers,” to make them feel welcome! We have two special events, including a special activity, dedicated to QRCA First Timers:

Sunday, 6:00-8:00pm
Early Arrivals Dinner | First Timers Dinner + Design Outpost

To kick off this year’s conference where we are all finally back together in-person, we hope to see you at our Early Arrivals Dinner or First Timers’ Dinner + Design Outpost! The setting is fun and casual as we unwind from our travels and prepare for the days ahead. Our conference veterans recommend these events as a wonderful way to step into your QRCA conference experience.

In addition, we have a special hands-on activity planned especially for our First Timers, so be ready to get your right-brain going! All First Timers will visit our “Design Outpost” for supplies to personally customize items that they can share with other attendees during the conference! First Timers, we recommend that you join us as early as you can, you don’t want to be pressed for time.

Monday, 11:30am-12:15pm
“First Timers/Ambassadors: REinvigorate Your Qual Network!”

First Timers and Ambassadors, please join us for this ever-popular socializing celebration that will have you building lasting professional connections. Have you ever experienced speed networking? You will have a chance to meet even more of your global qualitative peers than you thought possible. Join us as we get to know one another via thought-provoking icebreakers.

For First Timers who missed our dinner activity the previous night, there will be a limited number of seats to complete your craft that you will share with others during the conference.

Questions? If you have any questions about being a first-timer (or if you are interested in being an ambassador), please contact either Ashley Paulson or Shaili Bhatt who are organizing the First Timer program this year.

Sponsor/Exhibitor Opportunities

Get your name out there!

QRCA conferences provide immersive opportunities for qualitative professionals to enhance their value through workshops and easy access to support and service providers essential for success. QRCA’s 2022 Annual Conference is the ideal venue to reach leading qualitative practitioners who are seeking resources to maximize the full power of their qualitative.

Exhibit space is located in the Marketplace, the hub for all conference activities, where attendees discover and discuss partnering opportunities with support services. Elite sponsorships add exceptional value in driving interest, increasing top-of-mind awareness and engagement.

Interested in becoming a Conference Sponsor or Exhibitor?


Topic Connections

Topic Connections

Tuesday, May 17 from 1:30 – 2:30 p.m.

Casey Bernard: Expanding Your Toolset for Analysis
So many tools so much to analyze. Let’s explore and share-out the many tools out there to help analyze qualitative data. What’s new and what have you found to be the best for your qualitative analysis needs?
Jamin Brazil: Leveraging What's Unique About Zoomers for Better Research
How has Gen Z been shaped by the pandemic, virtual learning, remote work, TikTok, and social justice? We will cover this along with the implications to research professionals. 
Janet Standen: Tech Talk - What Makes our Lives Easier and Us Better at What We Do?
An opportunity to learn from each other, so bring a notepad to jot down hot tips! - What have you used, thought about using, plan to use - for what, why and how did it go? We'll use's summary of the Qual Research Tech Landscape, to prompt discussion and share firsthand experiences.
Maria Virobik: Share your secret weapon! How do you make analysis and reporting smoother and less painful?
An opportunity to learn from each other, so bring a notepad to jot down hot tips! - What have you used, thought about using, plan to use - for what, why and how did it go? We'll use's summary of the Qual Research Tech Landscape, to prompt discussion and share firsthand experiences.
Tracy Rosen: Reimaging Being Back on the Road – How to Maximize Your Experiences Going Forward
Now that the market is opening up again, how might you adjust to a new normal? Join Tracy Rosen as she takes you through your journey to explore the impact to your values and priorities from these past 2 years, what you want to bring with you in your ongoing practice, what you might want to change going forward. Ultimately, this will lead to how you might find a new balance.
William Leach: Best practices for integrating behavioral economics/behavioral science into your research methods and consulting toolkit
In this session Will Leach, author of Marketing to Mindstates, will lead an interactive discussion on best practices for integrating behavioral economics/science into qualitative research projects. Discussions will be centered on:
  • When and /How to sell behavioral econ/science approaches to clients
  • Successful qualitative research methods to uncover behavioral insights in interviews
  • Successful activities/approaches to report/activate behavioral insights so that clients are inspired to take action
Matt St Pierre: Balancing Act: The Intersection of Qualitative and Quantitative Research
In the mixed methods space, qualitative and quantitative research and analysis can take many forms. When research has both a qualitative and quantitative component, it is generally expected that they will provide complimentary results. However, sometimes the results do not necessarily operate in complimentary fashion. This session is meant to discuss the relationship between qualitative and quantitative research, how they complement one another, the dichotomous results that might emerge, and how to interpret and prioritize as a practitioner.
Jeff Walters: Innovative Product Concept Development & Refinement: Sharing Best Practices & Comparing Experiences
How do you help clients develop and refine new product concepts? All are invited to share experiences, ideas, & questions—what worked, what didn’t. Jeff will recap a novel approach he used in credit cards, where product concepts went from option sets to near-final bundles in two days, with client & agency directly interacting with potential customers.

Wednesday, May 18 from 2:30 – 3:30 p.m.

Christine Holt: Mentoring the Next Generation of Research Professionals
Let's share hints and tips for developing and mentoring the next generation of QRCs: what are the most important skills and knowledge to teach and transfer, assessing performance and skill development, tips for motivating and teaching across skill levels, personality types and value sets, preparing for the shifting landscape of the future, and how to best anchor ourselves to be the best coaches we can be.
Jeff Walkowski: Online Moderation Tips & Tricks
Since March 2020, many of us were forced to become instant online moderators, and we've learned a lot in the process. Let's take a moment to share what works and what doesn't work.
Jennifer Hinton: Beyond the Collage - Keeping Online Research Fresh
Let's come together to discuss how we are keeping online research fresh and relevant. Come prepared to share your stories about how you've engaged respondents with newly minted creative exercises, ideas about what you are planning next, as well as ways we might integrate more app usage into "app-tivities."
Jessica Kurth: Writing Screeners for Inclusivity
Are you wondering how to write screener questions that better support diversity, equity, and inclusion? What are some options for questions that address race and ethnicity in a more inclusive way? What about questions to address diversity in gender? Join the discussion as we talk through ideas for adjusting your go-to screener questions. Bring your own experiences about what you've tried and what has or hasn't worked well. We will all walk away with new ideas for screener questions.
Jonathan Schneider: Exploring Clarity and Transparency in Your Client Relationships
Our job is to uncover the truth for our clients. But are we always truthful with them? Are there times when we are not 100% transparent because we are afraid of being wrong, looking unqualified, and having them be angry with us. Let's explore this topic through the lens of a typical project—from proposal to fieldwork to reporting.
Lauren Isaacson: Presentation Tips, Tools & Resources
Let's share books on presentation design, where to get good templates, where to find good graphic assets, and how to use them.
Maria Rosa Puras: Attracting Your Ideal Client [by Applying Mindset Tools]
Imagine working only with clients and projects that you love! As a qualitative research professional—independent consultant or within an organization—you can attract clients and projects that are aligned with your values and interests while being respected and appreciated. Learn valuable mindset tools to define your ideal client and project. Come prepared to share your ideal client experiences and business development strategies with peers.
Natalia Tafur: Being a Solopreneur Doesn't Have to be a Lonely Road
Working without a physical team at your disposal can be very isolating. We will discuss savvy ways to navigate solopreneurship including the basics of getting started, finding community, as well as accessing resources on a budget that are typically provided by employers.


dine aroundsWe hope you enjoy the dining options that we’ve selected for our Dine Arounds on Monday and Wednesday evenings this year. There are plenty of authentic, local restaurants for you to experience. You’ll surely find plenty of options that suit your taste buds – and your budget – in this town.

Download the Dine Arounds Booklet HERE.

Please sign up online for the restaurants of your choice using the links below.


A contemporary restaurant overlooks the scenic Mission Bay with savory, creative fare featuring the area's best seasonal ingredients.

Coaster Saloon

Texas-style barbecue just steps from the ocean and the iconic Belmont Park roller coaster in the heart of Mission Beach.



Enjoy 69+ tap beers, fresh burgers and maxi TV screens along the Mission Beach boardwalk.


Inventive sushi and California cuisine on an oceanside Mission Beach rooftop.



Set in what was a private Mission Bay beach house from the 60s, this outdoor restaurant offers local seafood and craft beverages that shift seasonally.


A fresh, cool, clean and upbeat space where the atmosphere transforms from California casual to West Coast hip as the day advances.


The Yasai - Plant Based Japanese Experience

Renowned chef Junya Watanabe collaborates with chef Hajime Matsuoka to offer a menu of vegan ramen, vegan sushi rolls, and other Japanese inspired plant-based dishes.

The Joint

Craft beer, tapas, and sushi in a space featuring a an interior entirely furnished with prime finds from Craigslist.


Stone Brewing

Features expansive restaurant with indoor and outdoor dining and bars, a bocce ball court, outdoor cinema space and garden and menu showcasing world-inspired cuisine.

Slater's 50/50

Local chain serving gourmet hamburgers and 100+ craft beers in a contemporary space with TVs.


Old Town Mexican Café

A cheery spot serving many standard Mexican dishes & authentic hand-pressed tortillas.


Striking property featuring modern Mexican plates and creative cocktails, plus panoramic bay views.


C-Level Lounge

Island Prime's breezy, upscale-casual lounge on the waterfront serves chophouse fare & cocktails.


A line of family restaurants offering pizza & red-sauce Italian staples in generous portions.


Buon Appetito

Intimate trattoria pairs generous plates of Italian fare with bottles from the neighboring wine bar.

Puesto at The Headquarters

Bi-level eatery with floor-to-ceiling windows serving an innovative, locally sourced Mexican menu.


The Fish Market

A waterfront landmark that is a premier destination for seafood and bay views that offers an oyster bar, cocktail bar, first-rate sushi bar and retail outpost.

Water Grill

Nautical decor & leather banquettes set a hip tone at this LA-originated seafood eatery.


Rustic Root

Modern rooftop destination featuring local, seasonal cuisine & craft cocktails in stylish surrounds.

Duke's La Jolla

Airy two-story destination for Hawaiian-inspired fare with outdoor seating & ocean views.



A fresh pasta concept started by a married team and two other Italian partners that is one of the hottest tickets in town.



Monday, May 16, 2022
Welcome & Setting the Stage: An “Alien” Perspective Can Teach You Empathy*
Date/Time: Mon, May 16, 2022 - 09:00 AM to 10:15 AM (PDT)
Speaker(s): Marta Villanueva

Expert researchers understand human behavior, the need for different perspectives, cultural nuances, and how to bring it all to life with storytelling. The most valuable understanding leverages empathy for deep connection and leads to actionable insight. We feel empathy when we understand and resonate with what someone else is experiencing. With concrete tools to offer empathy, attendees will be empowered to choose empathy, even within the most difficult situations. Marta will invite attendees to share her journey from El Salvador to being an “alien” in 3 countries, including being in prison. You will participate in an empathy experiment which presents humanity at its worst while experiencing the 3 levels of empathy. This session will go beyond understanding empathy to experiencing it in an impactful way. Attendees will be inspired to act on empathy for connection with consumers, stakeholders, colleagues, and even perfect strangers, because it is crucial to keep empathy at the heart of qualitative.

Breakout Sessions | 10:30 – 11:30 a.m. PST
The Lens of Virtue: How Morality Shapes Our Perceptions and Choices
Speaker(s): Tom Rich
Gen A To Z - From Crisis To Opportunity
Speaker(s): Alexia Raven BA, Giselle Bowie
Connecting Generations: Sparking Connection, Understanding, and Empathy in the Workplace
Speaker(s): Chris Hauck , Erin Sowell
Panel Discussion: Meet Your Future – Gen Z ARE the Future of Research, both as Participants and Researchers*
Date/Time: Mon, May 16, 2022 - 01:30 PM to 03:00 PM (PDT)
Speaker(s): Jamin Brazil , Kristen Vinculado , Erin Sowell , Abby Watzke , Yusuf Robinson , Anna Waack

Laugh, Learn, & Make one friend. Gen Z ARE the future of research, both as participants and researchers. Develop key questions about researching GenZ and ask GenZ representatives about it. Learn the tools and techniques that work with GenZ and learn to apply these lessons to your work.

Tuesday, May 17, 2022
Through the Research Looking-Glass: Who in the World Are We? And Where Are We Going?*
Date/Time: Tue, May 17, 2022 - 09:00 AM to 10:30 AM (PDT)
Speaker(s): Priscilla McKinney , Rebecca Brooks , Roben Allong

If you are insatiably curious about your surroundings, and you imagine and re-envision how research impacts us in this new normal-- then you might be Alice. Join a powerhouse of research industry experts and published writers: Pricilla McKinney, Rebecca Brooks and Roben Allong as they peer through the Looking-Glass at the Research World, post Covid.  What is this new post-pandemic age that we are entering? Will there be an identity crisis? Will fundamental beliefs be challenged? Will the old research world, with its rules and traditions, as we know it still serve as the unapologetic Zoomers march into focus and the self-assured Boomers fade into the background? Like the Cheshire Cat, these experts will lead the way into this new wonderland with fresh insights and case-study takeaways designed to help today’s researchers navigate emerging trends, such as collaboration as the new competitive edge, inclusivity in a world of individuality, and achieving Protopia in the 21st century. Join this energetic, open 3-way conversation that examines who we are today, where we’re going and how we’ll get there.

Breakout Sessions | 11:00 a.m. – Noon PST
Using the World Café Model to Elicit Large-Scale Stakeholder Reactions
Speaker(s): Missy Carvin
Digital Stickies: Virtual Whiteboards for Analysis and Reporting
Speaker(s): Casey Bernard
Re-Imagine Your Discussion Guides
Speaker(s): Jay Zaltzman
Topics Connections
Date/Time: Tue, May 17, 2022 - 01:30 PM to 02:30 PM (PDT)
Breakout Sessions | 3:00 – 4:00 p.m. PST
If Olivia Benson Were a QRC: Conducting Research Law & Order SVU Style
Speaker(s): Dina Shulman , Allison Rak
Science Fiction, Double Feature! Out of This World Perspectives on Research Practice
Speaker(s): Ted Kendall , Jeff Hecker
Embrace the Electrode! Enriching Qualitative Insights with Biometrics
Speaker(s): Maria Virobik , Tom Rich

Wednesday, May 18, 2022
Humour Me: The Power of the Art of Living Your Best Life and Being Your Best Self Every Moment of Every Day (and Other Crocks)*
Date/Time: Wed, May 18, 2022 - 09:15 AM to 10:15 AM (PDT)
Speaker(s): Marc Engel

This once-in-a-lifetime talk from the world’s leading expert on everything promises to change your life from the inside out, top to bottom, soup to nuts, nuts to soup, thoroughly revolutionizing the way you look at the world and the way the world looks at you, upending everything you thought you knew about anything, giving you a whole new perspective on life and your role in it—at work, at play, in sex and love, your financial future and your sense of self-worth, your raison d’etre, joie de vivre, foie gras and je ne sais quois—making you the most incredible human being ever to walk the face of the Earth. Or it won’t. It’s up to you.

Breakout Sessions | 10:30 – 11:30 a.m. PST
Exploring the Intersection of Qualitative Reseach and Teaching
Speaker(s): Rick Weitzer , Alicia Menanteau, Ph.D. , Bob Taylor , Bill Fanning
True to You: Using Your Why & Your How to Ignite Your Business
Speaker(s): Susan Sweet , Pam Goldfarb Liss , Cynthia D Harris , Jennifer Dale , Pascal Patenaude
Oh, the places you'll go!*
Speaker(s): Michele Ronsen , Wendell Foster , Jenny Brandt , Dexter Chew , Grace Phang
Breakout Sessions | 1:00 – 2:00 p.m. PST
Reimagining Ourselves: Toward A More Balanced, Integrated Self
Speaker(s): Katja Cahoon
Growing Grey-cefully: Embracing Risk As We Age
Speaker(s): Emelia Rallapalli
Qually Award: Agua Hedionda Lagoon Foundation Case Study Presentation
Speaker(s): Lauren Isaacson , Cherri Christiansen
Topics Connections
Date/Time: Wed, May 18, 2022 - 02:30 PM to 03:30 PM (PDT)