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Allison Rak


Allison Rak is a researcher & entrepreneur. With 15+ years experience in consumer insight, she has a diverse background that includes government, technology, media and CPG. She’s the principal of Vatoca, which provides qualitative research & innovation services to a variety of Fortune 500 companies, start-ups and non-profits.She began her career on Capitol Hill, where she helped achieve historic passage of campaign finance reform and was awarded the Common Cause Public Service Achievement Award for her efforts. She earned a BA from Santa Clara University & an MA from The American University.