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Dina Shulman

Qualitative Director & Founder

Deep Dish Research

Dina Shulman, principal of Deep Dish Research has been working as a qualitative researcher and brand strategist for over 15 years in a variety of settings including advertising, non-profit, Silicon Valley and full-service market research agencies. Her work focuses on exploring customer needs, wants, attitudes and behaviors in order to guide positioning, communications and product development. Dina’s former experience as a therapist enables her to establish trust quickly and take conversations deeper. Dina has a BS in Theatre from Northwestern University, MSW from the University of Chicago and an MBA from Santa Clara University.