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Jeff Hecker


Athena Brand Wisdom

Jeff Hecker has been in marketing insights and strategy for more than 20 years, sometimes with world-leading ad agencies, sometimes client side, and with tier 1 research agencies. Today, he is a Principal at Athena Brand Wisdom, a research agency focused on exploring the cognitive and cultural factors that drive consumer behavior. Jeff currently serves on the Canadian Research Insight Council’s Qualitative Thought Leadership Council, and on the QRCA’s Industry Relations panel. Jeff has an MBA in Marketing from the Schulich School of Business at York University, and a degree in English Literature and Semiotics from the University of Toronto. Also, he is the child of a magician.

Product Type
On Demand

Science Fiction, Double Feature! Out of This World Perspectives on Research Practice

Average Rating:
Ted Kendall |  Jeff Hecker
Audio and Video
Original Program Date:
May 17, 2022
$30.00 - Non-Member Price

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