| Alexia leads the Consumer Insights/FanLab team which provides Warner Bros. with insights important to the development of content, product, talent, marketing and distribution strategies across broadcast, syndication, cable and digital platforms. Insights into the “hearts, minds, and motives” of fans and consumers through both qualitative and quantitative research methodologies is critical to help inform business decisions. In her role as VP, Alexia identifies key insights for brands such as DC Entertainment, Ellen, TMZ, The Real, and various other Warner Bros. IP. She spearheads global generational research that identifies potential business implications for content development, distribution and marketing strategies. Alexia is also an experienced Focus Group moderator and leads discussions and ideation sessions with all age levels of consumer segments, gauging their reactions to new and existing content, digital platforms, and exploring their overall media consumption habits. Alexia is a major proponent of empowering young professionals. During her time at WB, she has led the Internship program in her department that has received various accolades from the company. "Providing rich opportunities for young minds to learn, share and express ideas, and grow and develop is an essential part of my leadership philosophy.” |
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