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Giselle Bowie

Warner Bros.

Giselle is part of the WarnerMedia/Warner Bros. Global Research Insights & Analytics FANLab research team focusing on Cultural Insights. She has been at Warner Bros. for 5 years and along with Cultural Insights, has worked on WB Global Brands & Franchises supporting Consumer Products, the Harry Potter global brand, Themed Experiences and Studio Tours Marketing. Prior to coming to Warner Bros., she honed her 15+ year research career in consumer packaged goods, working on brand development and innovation research at Kellogg’s, Mattel, and 3M.