|My name is Erin Sowell, and I am a marketing researcher and innovation consultant based in Atlanta, GA. I founded Thoughtful Research to help businesses better understand and meet the needs of their customers and employees. I believe that long-term business success is dependent on a business’s ability to form strong connections with their customers and employees. Strong connections with customers can lead to increased loyalty and word-of-mouth marketing, while strong connections with employees can lead to decreased turn-over and increased productivity and job satisfaction. A business’s connection with its customers and employees is only as strong as the business’s ability to understand, anticipate, and meet the functional and emotional needs of their customers and employees. That's where Thoughtful Research comes in!