Total Credits: 1 Advance Credits
Tags: Encore 2022 Annual Conference
Our experiences at work affect our overall well-being and life satisfaction. Negative work experiences can spill over and negatively affect our personal lives, while positive experiences are supportive of our well-being and life satisfaction. Positive work experiences can be cultivated through connection, understanding, and empathy, but unfortunately, our differences can challenge our ability to connect, understand, and empathize with one another. Age is often a key difference between coworkers, and since each generation has its own point of view and culture, the potential for misunderstanding and disconnection increases when different generations work together.
In this session, the presenters will share the results from their mixed-methods study that uncovers how the generations perceive each other at work. They will share findings about each generation's experience at work and teach concepts and strategies that promote connection, respect, and inclusion.
Handout: Connecting Generations: Sparking Connection, Understanding, and Empathy in the Workplace (1.7 MB) | Available after Purchase |
For over 35 years, Chris Hauck has honed his research skills across many categories, including telecom, IT, medical products, hospitality, and consulting. Chris opened HauckEye in 2020, dedicated to experiential research based on observing consumers in real environments.
Chris has been involved in QRCA conference planning and speaker selection for the last several years, including serving as co-chair of both the 2024 QRCA Conference in Denver and the 2025 QRCA Conference in Philadelphia.
Chris has an MBA from Texas Christian University in Ft. Worth, TX, and lives in Colorado.
My name is Erin Sowell, and I am a marketing researcher and innovation consultant based in Atlanta, GA. I founded Thoughtful Research to help businesses better understand and meet the needs of their customers and employees. I believe that long-term business success is dependent on a business’s ability to form strong connections with their customers and employees. Strong connections with customers can lead to increased loyalty and word-of-mouth marketing, while strong connections with employees can lead to decreased turn-over and increased productivity and job satisfaction. A business’s connection with its customers and employees is only as strong as the business’s ability to understand, anticipate, and meet the functional and emotional needs of their customers and employees. That's where Thoughtful Research comes in! |
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