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On Demand

Re-Imagine Your Discussion Guides

Total Credits: .5 Advance Credits

Average Rating:
Jay Zaltzman
Audio and Video
Original Program Date:
May 17, 2022


Are you new – or newish – to qualitative research and unsure if you're creating the best discussion guides possible? Then this session is for you! A great discussion guide is what separates professional QRCs from non-professionals and is the basis for a successful research project. 

During this session, we'll discuss how to get started on your guide as well as pitfalls to watch out for. We'll talk about the most effective introductions, the right order for your guide, the most effective ways to include projective techniques and more! And we'll work on a sample focus group discussion guide as a concrete example.



Jay Zaltzman's Profile

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Bureau West: Helping Companies Grow

Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor.  Jay has been president of Bureau West Market Research for the past twenty years.  He is an active member and past president of the QRCA.