Total Credits: .5 Advance Credits
Tags: Encore
Are you new – or newish – to qualitative research and unsure if you're creating the best discussion guides possible? Then this session is for you! A great discussion guide is what separates professional QRCs from non-professionals and is the basis for a successful research project.
During this session, we'll discuss how to get started on your guide as well as pitfalls to watch out for. We'll talk about the most effective introductions, the right order for your guide, the most effective ways to include projective techniques and more! And we'll work on a sample focus group discussion guide as a concrete example.
| Handout: Re-Imagine Your Discussion Guides (583.3 KB) | Available after Purchase |
Over the past twenty years, QRCA stalwart Jay Zaltzman has been involved in both qualitative and quantitative research projects, and has helped resolve marketing questions for a wide variety of companies, including Microsoft, Union Bank, Volvo, Unilever, Azusa Pacific University and many others. During his mandatory three-year stint in the Israel Defense Forces, Jay served as a personnel interviewer.
Jay has a Bachelor’s degree in Psychology from Tel-Aviv University, where his studies included group dynamics and supervised psychological work with a variety of clients.
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The Lens of Virtue: How Morality Shapes Our Perceptions and Choices
Original Program Date: 05/16/2022 |
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Connecting Generations: Sparking Connection, Understanding, and Empathy in the Workplace
Original Program Date: 05/16/2022 |
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Using the World Café Model to Elicit Large-Scale Stakeholder Reactions
Original Program Date: 05/17/2022 |
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Science Fiction, Double Feature! Out of This World Perspectives on Research Practice
Original Program Date: 05/17/2022 |
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Embrace the Electrode! Enriching Qualitative Insights with Biometrics
Original Program Date: 05/17/2022 |
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