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On Demand

Re-Imagine Your Discussion Guides

Total Credits: .5 Advance Credits

Average Rating:
Jay Zaltzman
Audio and Video
Original Program Date:
May 17, 2022

Tags: Encore


Are you new – or newish – to qualitative research and unsure if you're creating the best discussion guides possible? Then this session is for you! A great discussion guide is what separates professional QRCs from non-professionals and is the basis for a successful research project. 

During this session, we'll discuss how to get started on your guide as well as pitfalls to watch out for. We'll talk about the most effective introductions, the right order for your guide, the most effective ways to include projective techniques and more! And we'll work on a sample focus group discussion guide as a concrete example.



Jay Zaltzman's Profile

Jay Zaltzman Related Seminars and Products


Bureau West: Helping Companies Grow

Jay Zaltzman has been president of Bureau West Market Research for the past twenty years. Since the launch of ChatGPT in November, 2022, Jay has done a deep dive into the topic of artificial intelligence. He is chair of the QRCA AI task force and a past president of the association.