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Re-Imagine Your Discussion Guides


Average Rating:
   24
Presenters:
Jay Zaltzman
Duration:
38:18
Format:
Audio and Video
Original Program Date:
May 17, 2022


Tag: Encore


Overview

Are you new – or newish – to qualitative research and unsure if you're creating the best discussion guides possible? Then this session is for you! A great discussion guide is what separates professional QRCs from non-professionals and is the basis for a successful research project. 

During this session, we'll discuss how to get started on your guide as well as pitfalls to watch out for. We'll talk about the most effective introductions, the right order for your guide, the most effective ways to include projective techniques and more! And we'll work on a sample focus group discussion guide as a concrete example.
 

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Presenters

Jay Zaltzman's Profile

Jay Zaltzman Related seminars and products

President

Bureau West: Helping Companies Grow


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