This program has concluded

Return to Classroom
Loading the player...

Information


Re-Imagine Your Discussion Guides
Original Program Date :
Length: 38:18


Are you new – or newish – to qualitative research and unsure if you're creating the best discussion guides possible? Then this session is for you! A great discussion guide is what separates professional QRCs from non-professionals and is the basis for a successful research project. 

During this session, we'll discuss how to get started on your guide as well as pitfalls to watch out for. We'll talk about the most effective introductions, the right order for your guide, the most effective ways to include projective techniques and more! And we'll work on a sample focus group discussion guide as a concrete example.
 

Jay Zaltzman, President, Bureau West: Helping Companies Grow

PLEASE UPGRADE TO A MODERN BROWSER

FOR A BETTER EXPERIENCE. KEEP YOUR BROWSER UP TO DATE
Download Google Crome Browser Download Firefox Browser
CONTINUE FORWARD IN MY CURRENT BROWSER (Unknown 0.0)
OK
Restart the Seminar
Restart Section