|Hana Kloucková: After 8 years in marketing of Procter & Gamble (covering regions such as Central Europe, South East Asia, Australia, and India), Hana decided to set up her own qualitative research agency CONFESS Research, which she has led for 16 years, actively moderating and leading innovation workshops, mostly focused on new product and communication development. Afterward, Hana has moved to the Innovation Scout position and started an active search for research innovation around the globe, and helps to implement them into the research practice of her agency. Hana is currently Co-chairman of the QRCA International Chapter. She is often invited to speak at key local marketing conferences as well as important international marketing events such as e.g. Effie ad effectiveness contest where she is part of a jury for the past 2 years.