Founder and Chief Researcher
Keyhole Research & Consulting, LLC
Natalia Tafur is the founder and chief researcher of Keyhole Research & Consulting. Her obsession with all-things-customer and all-things-auto began as a Nissan Consumer Affairs Specialist speaking to dozens of customers a day, assessing their underlying desires and needs. She also credits her experience as an English teacher in Italy for laying the foundations of becoming a passionate moderator. At Keyhole Research she continues to build on her 15 years of automotive research but loves branching out into new categories from retail to cannabis. She holds a Bachelor of Business Administration from the University of Notre Dame and an MBA from Thunderbird. She currently resides in San Diego with her family, but still holds her home state of Texas near and dear to her heart.