|The founder of consumer strategy and market research consultancy InsightFarm, Kelley Styring helps her clients find new opportunities for growth. Previously, Kelley managed market research for Procter & Gamble, served as Director of Consumer Strategy for Frito-Lay, and designed products for NASA and Black & Decker. She holds a BSID from University of the Arts, Philadelphia. MBA from University of South Carolina. She is also the author of two books, In YourPurse: Archaeology of the American Handbag and In Your Car: Road Trip through the American Automobile. Kelley has been featured in USA Today, PBS, Advertising Age, Brandweek, Fortune, Good Morning America, and ABC News.