|Marlena has a passion for qualitative research and strives to “go deep” with findings to connect the dots and understand how stakeholder perceptions, behaviors, and preferences fit into brand, industry, and cultural frameworks. She has worked across industries and now primarily focuses on healthcare as an Associate Director at Real Chemistry where she conducts primary and social media research. Marlena is a RIVA-trained researcher, and she was awarded the 2018 QRCA Young Professionals Grant and the 2018 Full Scholarship from RIVA. She was also selected to present at the Qually Awards, Insights Association, and Haverford College Incubator program. Marlena began her journey into the research world while studying Cultural Anthropology at the University of Pennsylvania, where she graduated summa cum laude.