Jenna McFarland

Consumer Researcher

Jenna McFarland

I’m Jenna McFarland, a consumer researcher who practices both qualitative and quantitative research methods. I am a 2020 QRCA Young Professionals Grant winner and a trained focus group moderator. I’ve spent my career in the most fascinating industry - the food industry. Currently, I hold the role of Consumer and Market Insights Manager at Barry Callebaut, the world's leading manufacturer of chocolate and cocoa ingredients. In this role, I manage regional and global research projects. I also established our in-house consumer survey research program, ensuring bespoke, high quality data and insights fuel our deep understanding of consumer needs and that we remain at the forefront of industry trends. I have designed, built, and analyzed countless surveys, collecting data from more than 20,000 consumers from all around the globe.     In my spare time, I write articles about the art and science of survey design (check them out at mcfarlandjenna.com), spend time with my husband and dog, travel (RV life!), cook and eat great food, get outdoors, and lots more.