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Jill Heinze


 
Jill leads user research projects for an award-winning digital product agency, WillowTree, where she works with leading national brands to create outstanding digital experiences. Prior to joining WillowTree, she was Director of User Experience (UX) for the University of Virginia Library. Jill brings a background in UX, library science, competitive intelligence, and marketing with more than 15 years experience doing and supporting research in higher education and in the private sector.    Jill is a frequent speaker in the technology and library/publishing communities, having addressed domestic and international audiences on myriad topics like service design, Progressive Web Apps, doing UX research across the user journey, and how to integrate UX research with Agile.