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Product Type
Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Shelly Singh
Duration:
2 Hours
Short Description:
If you're an in-house researcher you may utilize a long-term research community and be interested in hearing about ways to get the most value from the existing community, or you may be considering developing one in the future. If you're a consultant, you may run a longitudinal study and want to minimize participant attrition and maximize your insights. Regardless of your situation, knowing best practices for building and managing a long-term research community is valuable.
Price:
$25.00 - Non-Member Price
Date:

Fri, Sep 30, 2022 - 10:00am to 12:00pm PDT


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Consulting |  Research Design
Faculty:
Kendall Nash
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jul 30, 2020
Short Description:
It’s been said that the pandemic has not been so much a disruption, but rather an acceleration of things that were already on their way somewhere new. While that may not be completely true of everything, certainly the technology we use, the way we shop, order food, and engage with brands shifted drastically in just a few weeks. To help brands win in this new landscape, we need to recognize the ways in which the marketing funnel has shifted – and the implications of that on who, how, and when we research. Customer Experience (CX) is built around the usefulness, usability, and enjoyment people have engaging with products and brands, yet the playbook has changed significantly in how consumers gauge these three components.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Faculty:
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Business Practices |  Research Design
Faculty:
Isaac Rogers
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 21, 2021
Short Description:
As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
Program

Average Rating:
   78
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Faculty:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Original Program Date:
Feb 01, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Price:
$400.00 - Non-Member Price

Not Found
Product Type
Program

Total Credits: 7 Advance Credits

Average Rating:
   110
Category:
Business Practices |  Consulting |  Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Jennifer Dale |  Shannon Danzy |  Michelle Finzel |  Pam Goldfarb Liss |  Frank Gregory |  Kayte Hamilton |  Kristi Jackson, Ph.D. |  Katrina Noelle |  ....
Duration:
Approx. 7 Hours
Original Program Date:
Sep 01, 2020
Short Description:
The online qualitative toolkit has grown tremendously over the past 20 years, with new digital methodologies vastly expanding the ways we talk to consumers. No longer are we limited to just chat groups or messages boards; today’s digital toolkit includes everything from real-time virtual focus groups to remote ethnography and even social media listening. Mastering these tools is critical for today’s qualitative researchers.
Price:
$149.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Project Management |  Research Design
Faculty:
Peter Totman
Duration:
57 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   13
Category:
Moderating/Facilitation |  Research Design
Faculty:
Kristin Howell (formerly Schwitzer)
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Learn how online bulletin boards (OLBBs) can take the place of your previously planned in-person focus groups and/or one-on-ones during COVID-19 with a safe, convenient, and highly flexible methodology that also works great for longitudinal and global studies.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Business Practices |  Research Design
Faculty:
Rich Thau
Duration:
1 hour
Short Description:
In this illuminating “how-to” presentation, Rich Thau describes how he leverages his monthly Swing Voter Project to get in front of prospects and clients twice each month, provide them with ongoing value at zero cost, gain their insights to improve his project, and maintain his reputation as a high-profile researcher.
Date:

Thu, Sep 15, 2022 - 09:00am to 10:00am CDT


Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$50.00 - Non-Member Price

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