Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Category:
Analysis & Reporting |  Moderating/Facilitation
Presenters:
Michel Bequer
Duration:
48 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
During pandemic and non-pandemic times, international projects can be some of the most challenging yet rewarding assignments of your career. There are many variables to consider and even the most experienced among us can always benefit from some tips. In this roundtable, we will share best practices for selecting and vetting international partners, briefing them, and managing them throughout the project including during reporting. Join us for a bunch of good tips from planning through after-care.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management |  Research Design
Presenters:
Maria Puras
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
Learn the tips and tricks for conducting mobile ethnography studies from a researcher and vendor perspective. We will share tips on recruitment, screening, incentives, task development, moderation, analysis, and reporting. Come and add your experiences. Make your next mobile ethnography a success by attending this roundtable.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3.5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Project Management
Presenters:
Maria Puras |  Eugene Murphy
Duration:
44 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
Mari Puras will share her most recent multicultural mobile ethnography projects which included new product exploratory, new market launch, mobile app, and web usability and focus group pre-work. Eugene Murphy will strategize on how researchers can leverage Mobile Ethnography for omni-channel purchase/customer journeys.
Price:
$15.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Communication
Presenters:
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Communication |  Moderating/Facilitation |  Research Design
Presenters:
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Oct 08, 2020
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Base Price

Not Found
Product Type
Program

Average Rating:
   4.3
Category:
Analysis & Reporting |  Business Practices |  Communication |  Consulting |  Moderating/Facilitation |  Professionalism |  Project Management |  Research Design
Presenters:
Roben Allong |  Kristin Ameruoso |  April Bell |  Michel Bequer |  Matt Booth |  Justin Breen |  Jessica Broome |  Jim Bryson |  ....
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Price:
$250.00 - $400.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Communication
Presenters:
Mary Sorber |  Paitra Russell |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$20.00 - $30.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Communication |  Consulting
Presenters:
Kayte Hamilton |  Frank Gregory
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Every day, millions of consumers share their experiences, perceptions, opinions, and actions from the comfort of their couch. These conversations are happening in real-time on social media channels, blogs, forums and in news site commentary. When in-person research methods aren’t possible…and even once they are again…one way to get an immediate baseline read on consumer wants, needs, sentiment, emotion, timing and influence on a research topic is through social conversation analysis. In this module, the presenters will share why social media conversation analysis is important to researchers, what information is available (teaser: it's not just social media channels!), how to talk about it with clients, and what it takes to get started.
Price:
$0.00 - $25.00

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$0.00 - $50.00

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   5
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Presenters:
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$15.00 - $25.00

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