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Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Category:
Moderating/Facilitation |  Research Design
Faculty:
Noel van Aartrijk
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Price:
$50.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   0
Category:
Moderating/Facilitation |  Research Design
Faculty:
Gary Rudman
Duration:
52 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
We'll talk about the basics, some things to look out for, and innovative techniques to consider when conducting qualitative research with this age cohort. We'll also address the unique considerations with Gen Z when conducting research in the COVID era. Gary Rudman, has been conducting custom research among kids, teens, and young adults for more than 25 years. Join us and see what the fun is all about.
Price:
$30.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 2 Advance Credits

Average Rating:
   1
Category:
Business Practices |  Communication |  Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Mark Earls |  Siamack Salari |  Edward Appleton, MA |  Sue Bell
Duration:
2 Hours, 37 Minutes
Format:
Audio and Video
Original Program Date:
May 28, 2020
Short Description:
The Future of Qualitative global workshop will take place on Thursday, May 28 from 10 a.m. – 1 p.m. ET. We welcome qualitative professionals from around the world to join us in exploring what the new frontier of qualitative research will look like and how we can lead the way. Hear from prominent voices in qualitative who will bring insight and perspective to move us through the challenges of 2020 and beyond. Join us for a thoughtful day of presentations, Q&A, and even small group discussion that can bring new context and inspiration to qualitative research.
Price:
$79.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   3
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Ellen Kolsto
Duration:
27 Minutes
Format:
Audio and Video
Original Program Date:
Feb 03, 2021
Short Description:
In this session, you will learn how User Research and Design Thinking techniques can work together to help a team focus on utilizing data-driven insights to solve a problem. Using a real world example, you’ll follow one team’s journey to improve the usage of their online software experience. Along the way, you will see how Design Thinking enabled the team to respond in a more agile manner as they created an entirely new hands-on user experience that will help change the future of computing as we know it.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Moderating/Facilitation |  Research Design
Faculty:
Missy Carvin
Duration:
43 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
What does Creative Problem Solving have to do with Qualitative research? Quite a lot, actually. How we solve problems has a huge impact on the ways we approach research - and it has a similar impact on your respondents, clients, and research partners. Come learn about Creative Problem Solving styles and how to help clients, respondents, and yourself keep a research project moving along from "what are we doing here?" to "this solution is awesome!" This roundtable will be highly interactive, so come ready to participate!
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Business Practices |  Moderating/Facilitation
Faculty:
April Bell
Duration:
42 Minutes
Format:
Audio and Video
Original Program Date:
Feb 04, 2021
Short Description:
This roundtable will facilitate a discussion about the power of empathy. Empathy is a catalyst that gives way to inspired thinking and purposeful action in the often ""chaotic"" creative process. We will talk about how leading our clients and ourselves with empathy takes not only curiosity but courage and vulnerability. Along with how this "soft" skill can create powerful shifts in our lives and businesses.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Chris Hauck
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Feb 02, 2021
Short Description:
What if we turned the tables on traditional research? What if we let the respondents in on the fact that we are doing research while keeping that fact from everyone else participating in a real life experience? It’s a bit like having the subject of a picture in fine resolutions and the background being very faded out. But we are studying the impact of the background on the foreground. So we don’t wash out the background, we are focusing on it at the same time. I’ve used these techniques for years and they are particularly entertaining for me. And valuable for my clients. I’ll share examples from a study in the restaurant industry and in retail.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 0.5 Advance Credits

Average Rating:
   2
Category:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Faculty:
Lisa Strick
Duration:
26 Minutes
Format:
Audio and Video
Original Program Date:
Feb 05, 2021
Short Description:
Most market researchers play an important role in one or two phases of the innovation process, but they rarely get to experience all phases. This session will feature a case study highlighting how our team implemented the complete Human-Centered Design (HCD) process – virtually. We harnessed HCD methodologies and digital tools to collaborate online and interview a range of experts and consumers, all with no budget. By leveraging tools such as MURAL, Slack, Google Forms, Zoom, and Otter.ai we successfully conducted research, synthesized learnings, brainstormed ideas, developed solutions, and identified potential partners for implementation. You’ll see how a team of four women with varied experience used diversity of thought to approach the important issue of harassment and discrimination in a new way.
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   19
Category:
Moderating/Facilitation |  Project Management |  Research Design
Faculty:
Katrina Noelle
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
Price:
$25.00 - Non-Member Price

Not Found
Product Type
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Category:
Moderating/Facilitation |  Research Design
Faculty:
Mpho Mpofu
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Price:
$50.00 - Non-Member Price

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