Join us for a 2-part webinar series hosted by RIVA's Amber Tedesco and Jo Ann Hairston! Register here for both sessions together at the best rate!
Individual webinars: $50 for members/$75 for non-members | Cost for both sessions as a bundle: $75 for members/$125 for non-members
Work Smarter Not Harder: Choosing Questions that Consistently Produce Rich Responses
Amber Tedesco | April 4, 2025
What’s the reason at times it seems the work we put into a project takes so long? Is there a clear purpose statement? Am I asking too many questions in the guide? What should I be focusing on? This webinar will discuss those questions, and which questions produce rich responses.
Jo Ann Hairston | September 12, 2025
We've all heard the phrase that moderators should be neutral in their approach to the topic and refrain from letting our emotional baggage interfere with obtaining the data. But what does neutral mean? How do we maneuver around our very human traits of having a point of view about the findings or what we wish the outcome would be on behalf of our clients? What do we do when we have opinions on topics or when it is emotionally triggering? This webinar will answer those questions.
Amber has been with VISAR Corporation since 1997. Moving up through the ranks of RIVA she is VISAR’s current CEO. She moved into the position after RIVA’s CEO Naomi Henderson passed away. Amber manages the business operations of RIVA.
Also, Amber has worked with hundreds of clients on research design, screener development, moderation and execution of qualitative research projects. As a moderator she is able to obtain insights into consumers’ perceptions, opinions, beliefs, and attitudes no matter the project at hand.
As well, Amber is a RIVA trainer for both public and custom courses. She works with RIVAs custom training clients related to design and execution of courses specifically for their company. Some of the client’s Amber works with are in health care, advertising, personal care products, public policy, research companies, financial institutions, consumer Goods.
Jo Ann Hairston, Master Moderator and Master Trainer, has been part of RIVA Market Research & Training Institute since its inception in June 1981. She became the owner of RIVA in 2021, upon the passing of its founder, Naomi Henderson.
Jo Ann serves as a Master Moderator providing qualitative research services via focus groups and in-depth interviews with consumers about products, services, and ideas. Since 1981, Jo Ann has conducted more than 3,200 focus groups and in-depth interviews with nearly 30,000 individuals from ages seven to 90 across all walks of life.
In addition to serving as Master Moderator, Jo Ann is also a Master Trainer and a co- founder of the RIVA Training Institute. She has written curriculum and trained many of the more than 6,000 students that have taken classes.
| Availability | Module Title | Speaker | Credits | Course Type | Duration | Course Details | |||||||||||||||||||||||||||||||||||||||||||
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| Apr 04, 2025 @ 11:00 AM (CDT) |
RIVA Webinar - Work Smarter Not Harder: Choosing Questions that Consistently Produce Rich Responses.
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Amber Tedesco
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Total Credits: 1 Advance Credits | Webinar | 1 Hour | More info » | |||||||||||||||||||||||||||||||||||||||||||
| Sep 12, 2025 @ 11:00 AM (CDT) |
RIVA Webinar - Moderator Neutrality: Avoiding Trigger Points When the Moderator is Emotionally Attached to the Topic.
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Jo Ann Hairston
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Total Credits: 1 Advance Credits | Webinar | 1 Hour | More info » | |||||||||||||||||||||||||||||||||||||||||||
| Total Program CE Credits Information | |||||||||||||||||||||||||||||||||||||||||||||||||
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