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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Lauren McCluskey |  Kelli Hammock |  Michael D. Lieberman
Duration:
1 hour
Format:
Audio and Video
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price

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Program

Average Rating:
   124
Categories:
Consulting |  Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication |  Project Management |  Business Practices |  Professionalism
Duration:
February 1–5, 2021
Short Description:
The 2021 Annual Conference will be like nothing any of us have ever experienced before. Whether it's your first QRCA conference or your 21st, you’re going to want to join us as we take the virtual wheel to the next level! And this year’s theme, Diversify. Discover. Design the Vision., couldn’t be more on brand for us quallies.
Price:
$400.00 - Non-Member Price

Not Found
Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Isabel Aneyba |  Pepper Miller
Duration:
1 hour
Short Description:
How can businesses gain a competitive edge with Black and Latino consumers?  Achieving maximum brand growth requires actively cultivating connections within the Black and Latino consumer markets. Their evolving culture and influence positively shape America’s landscape and contribute to brand revenue. This session will explore how understanding and respecting the cultural nuances of Black American and Latino consumers can amplify the impact of a brand’s marketing. We’ll also discuss how marketers and researchers can culturally connect with Black and Latino participants via recruiting, research tools and interviewing.   
Price:
$25.00 - Non-Member Price
Date:

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Business Practices |  Professionalism
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Research Design |  Moderating/Facilitation |  Analysis & Reporting |  Communication
Speaker(s):
Isabel Aneyba
Duration:
1 Hour
Format:
Audio and Video
Short Description:
Empathy is at the heart of qualitative research. Yet many factors can undermine understanding respondents, especially when working with participants from different cultures or groups that have been historically marginalized. Whether we’re conscious of them or not, these factors can discourage respondents from sharing their experiences and perspectives – and hinder our efforts to uncover critical insights for business growth.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Paitra Russell |  Mary Sorber |  Joeffrey Trimmingham
Duration:
1 Hour
Format:
Audio and Video
Short Description:
With all the focus on big data and analytics, we know that decision makers need qualitative now more than ever to find meaning within their metrics. But qualitative is increasingly challenged in a research world dominated by large data sets and continuing DIY trends. In this presentation, cultural anthropologist Paitra Russell, UX researcher Mary Sorber, and design strategist Joeffrey Trimmingham explore approaches that qualitative researchers can use to speak to the issue of quality. This includes effective strategies for communicating trustworthiness and generating output that you and your clients can defend. We will also cover ways to address quality from the beginning to the end of the engagement. We will draw on our own experiences and primary research with quallies and clients to deliver a view of what it takes to get qualitative to the point where trustworthiness is not questioned.
Price:
$30.00 - Non-Member Price

Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
   1
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Analysis & Reporting
Speaker(s):
Gloria Watson
Duration:
15 Minutes
Format:
Audio and Video
Short Description:
Somebody-Wanted-But-So (SWBS) is a primary school communications tool that has been adapted as a research reporting framework. It was built with simplicity in mind (for children), I have retained its core simplicity to facilitate versatility and to share with you that all researchers have the ability to use it to tell the data’s story.
Price:
$20.00 - Non-Member Price

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Live Event

Total Credits: 3 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting
Speaker(s):
Abby Leafe |  Tom Rich |  Maria Virobik |  Jodi McGee
Duration:
5 Hours
Location:
Princeton , New Jersey
Short Description:
Join us for an in-person joint chapter event to meet fellow Quallies in the NYC, NJ and Phila area, and to hear from four seasoned QRCA leaders on key aspects of report writing: how to be more creative in telling an interesting story, best practices in design and impact, and current benefits and limitations of AI in report writing
Price:
$75.00 - Non-Member Price
Date:

Fri, Apr 12, 2024 - 09:00am to 02:00pm EDT


Not Found
On Demand

Total Credits: .5 Advance Credits

Average Rating:
Not yet rated
Bundle:
2023 Annual Conference : On-Demand Customizable Bundle | 2023 Annual Conference On-Demand Customizable Bundle Cloned
Categories:
Research Design |  Analysis & Reporting
Speaker(s):
Dave Hoover |  Andy Smith
Duration:
23 Minutes
Format:
Audio and Video
Short Description:
Poor data quality is a growing problem in qualitative research. We will discuss how it manifests itself, and its impact. Then we will detail a proven solution that uses available technology to improve data quality by pre-qualifying respondents for usage criteria and articulation.
Price:
$20.00 - Non-Member Price

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