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Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Susan Sweet |  Jo Ann Hairston
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:
Thu, Sep 05, 2024 - 11:00am to 01:00pm CDT - more dates
You will be able to choose a specific date when you add this seminar to the cart.
More info » Save for Later
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Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Mary Beth Solomon |  Jeff Walkowski
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:
Thu, Sep 12, 2024 - 11:00am to 01:00pm CDT - more dates
You will be able to choose a specific date when you add this seminar to the cart.
More info » Save for Later
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Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Michael Collins |  Jessica Kurth |  Kristin Ameruoso
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:
Thu, Sep 26, 2024 - 11:00am to 01:00pm CDT - more dates
You will be able to choose a specific date when you add this seminar to the cart.
More info » Save for Later
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Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Jay Zaltzman |  Maria Virobik
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:
Thu, Oct 10, 2024 - 11:00am to 01:00pm CDT - more dates
You will be able to choose a specific date when you add this seminar to the cart.
More info » Save for Later
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Webinar

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Bruce Hutchison |  Roben Allong
Duration:
2 Hours
Short Description:
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
Price:
$125.00 - Non-Member Price
Date:
Thu, Oct 24, 2024 - 11:00am to 01:00pm CDT - more dates
You will be able to choose a specific date when you add this seminar to the cart.
More info » Save for Later
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Webinar

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
Date:

Fri, May 17, 2024 - 10:00am to 11:00am CDT

More info » Save for Later  Add to Cart »
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kristine Remer, CCXP
Duration:
50 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Usability testing makes up a tiny fraction of the UX research discipline. More often, UX researchers use techniques such as wizard of oz, contextual inquiries, and Kano analysis to ensure companies solve the right customer problems. Learn about the different types of UX research, when to apply them, and ways to communicate and design actionable insights, such as task analyses and empathy maps. If you’d like to a gain a broad understanding of UX research or learn more about the intersection between UX and product management—this session is for you.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Consulting |  Research Design
Speaker(s):
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
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On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Communication
Speaker(s):
Cory Davison
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
How do you connect the qualitative findings with the decision-makers, to further drive action? One of the biggest challenges for qualitative researchers is to deliver insights to the different audiences and promote a common understanding of who the humans are providing input in the research. In this session, you will learn techniques to help you connect decision-makers with the customer’s real stories and to further act on the feedback that will improve their business outcomes. Connecting the humans behind the data is about the dual role of the qualitative researcher; on the one hand, it’s about humanizing data to help decision-makers understand the customer stories. On the other hand, it’s about connecting with the decision-makers who are interpreting the research from their own perspectives. This session will present real case studies on how to use customer journey mapping techniques in your qualitative practices to help decision-makers relate to the human behind the data.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   3
Categories:
Analysis & Reporting |  Project Management |  Research Design
Speaker(s):
Anya Zadrozny
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Video takes your clients on an empathetic and enticing journey inside respondents' struggles, delights, motivations and fears. Incorporating video into your proposals and projects is something every market researcher can do and should consider. Adding video to your research projects does not have to be a headache-filled, time-sucking endeavor.  If done right, it’s bang far outweighs its buck. In this presentation, a professional videographer, editor and documentary filmmaker Anya Zadrozny will detail the things every researcher should consider to identify when and how to create and include video in research projects – from true DIY (just you and things you already own) to a full-scale production (hiring and working with a cameraperson and editor).
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »

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