Skip to main content
Not Found
Webinar

Module 2 - From Start to Finish: Managing Qualitative Research with Confidence

Total Credits: 2 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Mary Beth Solomon |  Jeff Walkowski
Duration:
2 Hours
Dates
Save for Later  Add to Cart »

Tags: Analysis Fundamentals Moderating/Facilitation Qualitative Analysis Qualitative Research Strategic Objectives

Overview

THIS IS AN INDIVIDUAL MODULE OF THE 5-PART SERIES. TO PURCHASE THE FULL BUNDLE CLICK HERE. 

From Start to Finish: Managing Qualitative Research with Confidence

Five-Module Series offered through Qualology

Module 2:

  • Date: September 12, 2024
  • Time: 11 am - 1 pm CDT
  • Topics:
    • Overview of Online Qualitative Methods - Mary Beth Solomon
    • Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski
Who Should Take This Series:

This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.

This is not a series for those who wish to learn how to be a moderator or facilitator for qualitative research. 

Speaker

Mary Beth Solomon's Profile

Mary Beth Solomon Related Seminars and Products

Founder / Owner

Solomon Solutions

Mary Beth is an independent consultant offering qualitative solutions in branding, the customer experience, and usability at its intersection with technology. Mary Beth has worked in the Qualitative Research field since 1993. In 2002 she launched her own consultancy. She has conducted thousands of studies in consumer and B2B categories across industries, and is one of the first moderators in the world to conduct online research. As a moderator, Mary Beth’s goal is consistent: To help businesses and brands understand customer perspectives, motivations, and behaviors so that clients can create and deliver high-quality products, services, and user/customer experiences. Mary Beth is a member of the Qualitative Research Consultants Association (QRCA), the User Experience Professionals’ Association (UXPA), and the American Society of Trial Consultants (ASTC). She has authored articles about online focus groups that were published by Marketing Research Magazine and Quirk’s Marketing Research Review. She also serves as a co-trainer for the Online Moderator Training Institute (OMTI) with colleague Jeff Walkowski, OMTI’s founder. Mary Beth lives and works in the New York City metropolitan area. She is also a published fiction author, a musician, a writer, a reader, and a Wordler.

Jeff Walkowski's Profile

Jeff Walkowski Related Seminars and Products

Owner/President

QualCore.com Inc

Jeff Walkowski is 25+ year member of QRCA.  His passion is training.  He co-founded the Online Moderator Training Institute, is a RIVA trainer, and he was the lead developer of the MRII’s Online Principles Express course in qualitative research.  He is known as one of the early adopters of online qualitative approaches, and in 2023 he published, “Mr. Online’s Playbook: 125 Pro Tips for Online Qualitative Projects.”  Jeff loves donuts, and he chose to live in Minneapolis partly because he loves cold weather.

Schedule At-a-Glance

From Start to Finish: Managing Qualitative Research with Confidence

Five-Module Series offered through Qualology

Module 1: September 5, 2024; 11am - 1 pm CDT 

  • The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet 

  • Overview of In-Person Qualitative Methods - Jo Ann Hairston 

Module 2: September 12, 2024; 11am - 1 pm CDT 

  • Overview of Online Qualitative Methods - Mary Beth Solomon 

  • Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski 

Module 3: September 26, 2024, 11am - 1 pm CDT 

  • Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins 

  • Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso 

Module 4: October 10, 2024, 11am - 1 pm CDT 

  • Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman 

  • Best Practices for Analysis and Reporting - Maria Virobik 

Module 5: October 24, 2024, 11am - 1 pm CDT 

  • Best Practices for Managing Stakeholders Through the Research Process - Roben Allong 

  • Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson 

Back to Top