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Session 4 - From Start to Finish: Managing Qualitative Research with Confidence

Total Credits: 2 Advance Credits

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Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Jay Zaltzman |  Maria Virobik
Duration:
2 Hours
Dates
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Tags: Analysis Fundamentals Moderating/Facilitation Qualitative Analysis Qualitative Research Strategic Objectives

Overview

THIS IS AN INDIVIDUAL SESSION OF THE 5-PART COURSE. TO PURCHASE THE FULL BUNDLE CLICK HERE. 

From Start to Finish: Managing Qualitative Research with Confidence

Five-Part Course offered through Qualology

Session 4:

  • Date: October 10, 2024
  • Time: 11 am - 1 pm CDT
  • Topics:
    • Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman
    • Best Practices for Analysis and Reporting - Maria Virobik 
Who Should Take This Course:

This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.

This is not a course for those who wish to learn how to be a moderator or facilitator for qualitative research. 

Speaker

Jay Zaltzman's Profile

Jay Zaltzman Related Seminars and Products

President

Bureau West: Helping Companies Grow

Jay Zaltzman believes that qualitative researchers can offer true value to clients by combining empathy with creative methodology and analytical rigor.  Jay has been president of Bureau West Market Research for the past twenty years.  He is an active member and past president of the QRCA.

Maria Virobik's Profile

Maria Virobik Related Seminars and Products

Owner

ResearchScribe

Maria Virobik is a seasoned qualitative market researcher with more than 25 years of experience in analysis and report writing. She has worked with clients in a wide range of categories, including automotive, packaged goods, pharma and technology. Maria enjoys tackling qualitative data to find the story and collaborating with moderators to deliver sparkling insights to their clients.

Schedule At-a-Glance

From Start to Finish: Managing Qualitative Research with Confidence

Five-Part Course offered through Qualology

Session 1: September 5, 2024; 11am - 1 pm CDT 

  • The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet 

  • Overview of In-Person Qualitative Methods - Jo Ann Hairston 

Session 2: September 12, 2024; 11am - 1 pm CDT 

  • Overview of Online Qualitative Methods - Mary Beth Solomon 

  • Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski 

Session 3: September 26, 2024, 11am - 1 pm CDT 

  • Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins 

  • Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso 

Session 4: October 10, 2024, 11am - 1 pm CDT 

  • Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman 

  • Best Practices for Analysis and Reporting - Maria Virobik 

Session 5: October 24, 2024, 11am - 1 pm CDT 

  • Best Practices for Managing Stakeholders Through the Research Process - Roben Allong 

  • Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson 

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