Total Credits: 2 Advance Credits
This series is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this series can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
This is not a series for those who wish to learn how to be a moderator or facilitator for qualitative research.
| Identifying Best Methods - Jeff Walkowski (776.7 KB) | Available after Purchase | ||
| Methodology Options Worksheet (19.3 KB) | Available after Purchase | ||
| Overview of Online Qual - Mary Beth Solomon (1.2 MB) | Available after Purchase | ||
Mary Beth is an independent consultant offering qualitative solutions in branding, the customer experience, and usability at its intersection with technology. Mary Beth has worked in the Qualitative Research field since 1993. In 2002 she launched her own consultancy. She has conducted thousands of studies in consumer and B2B categories across industries, and is one of the first moderators in the world to conduct online research. As a moderator, Mary Beth’s goal is consistent: To help businesses and brands understand customer perspectives, motivations, and behaviors so that clients can create and deliver high-quality products, services, and user/customer experiences. Mary Beth is a member of the Qualitative Research Consultants Association (QRCA), the User Experience Professionals’ Association (UXPA), and the American Society of Trial Consultants (ASTC). She has authored articles about online focus groups that were published by Marketing Research Magazine and Quirk’s Marketing Research Review. She also serves as a co-trainer for the Online Moderator Training Institute (OMTI) with colleague Jeff Walkowski, OMTI’s founder. Mary Beth lives and works in the New York City metropolitan area. She is also a published fiction author, a musician, a writer, a reader, and a Wordler.
Jeff Walkowski is 25+ year member of QRCA. His passion is training. He co-founded the Online Moderator Training Institute, is a RIVA trainer, and he was the lead developer of the MRII’s Online Principles Express course in qualitative research. He is known as one of the early adopters of online qualitative approaches, and in 2023 he published, “Mr. Online’s Playbook: 125 Pro Tips for Online Qualitative Projects.” Jeff loves donuts, and he chose to live in Minneapolis partly because he loves cold weather.
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Module 5 - From Start to Finish: Managing Qualitative Research with Confidence
Thu, Oct 24, 2024 - 11:00am to 01:00pm CDT |
Module 1: September 5, 2024; 11am - 1 pm CDT
The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet
Overview of In-Person Qualitative Methods - Jo Ann Hairston
Module 2: September 12, 2024; 11am - 1 pm CDT
Overview of Online Qualitative Methods - Mary Beth Solomon
Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski
Module 3: September 26, 2024, 11am - 1 pm CDT
Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins
Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso
Module 4: October 10, 2024, 11am - 1 pm CDT
Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman
Best Practices for Analysis and Reporting - Maria Virobik
Module 5: October 24, 2024, 11am - 1 pm CDT
Best Practices for Managing Stakeholders Through the Research Process - Roben Allong
Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson
From Start to Finish: Managing Qualitative Research with Confidence - Program
Rating: 30
Module 5 - From Start to Finish: Managing Qualitative Research with Confidence - Webinar
Rating: 30
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