Total Credits: 2 Advance Credits
This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.
This is not a course for those who wish to learn how to be a moderator or facilitator for qualitative research.
Michael is a RIVA trained, qualitative research moderator supporting multiple market research firms. He previously managed Zintro Inc, a b2b panel provider, for 8 years.
Jessica is a freelance market research project manager and qualitative analyst. She brings peace of mind to busy researchers by meticulously handling the details of research logistics, recruiting management, qualitative analysis and more so her researcher partners have space to focus their creative genius on conducting research and building relationships with clients.
Stumbling into the world of Qualitative Research at the age of 18, Kristin did not know what she was getting herself into. Starting off on the bottom of the totem pole as a recruiter and proving herself was no easy task. List recruiting came easier than speaking up, sharing ideas and creative ways to recruit! Clearly that was a long time ago, now we cannot get her to STOP talking. There is a lot to say about someone when you see the passion, they hold for what they do.
Twenty years later she is making an impact with Recruit and Field, as well as those in the industry she strikes up a “simple” conversation with. We all know nothing in ever simple in MR. All the pieces that make recruiting a success from within the engine, is more than just finding the perfect respondents, it starts the moment that RFQ hits your inbox. Kristin inspires those around her, builds a continuous culture of improvement, a proactive stance in business that bleeds out into everyday life. Her knowledge and expertise in this space of MR—gleaned from first-person hands on experience over the years-- has ignited a need to share what has been proven to be successful when partnering with clients on Qualitative research projects as well as learn more about industry areas outside of her current expertise.
At the end of the day, that is what we all want. Isn’t it?
|
Session 1 - From Start to Finish: Managing Qualitative Research with Confidence
Thu, Sep 05, 2024 - 11:00am to 01:00pm CDT |
|
Session 2 - From Start to Finish: Managing Qualitative Research with Confidence
Thu, Sep 12, 2024 - 11:00am to 01:00pm CDT |
|
Session 4 - From Start to Finish: Managing Qualitative Research with Confidence
Thu, Oct 10, 2024 - 11:00am to 01:00pm CDT |
|
Session 5 - From Start to Finish: Managing Qualitative Research with Confidence
Thu, Oct 24, 2024 - 11:00am to 01:00pm CDT |
Session 1: September 5, 2024; 11am - 1 pm CDT
The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet
Overview of In-Person Qualitative Methods - Jo Ann Hairston
Session 2: September 12, 2024; 11am - 1 pm CDT
Overview of Online Qualitative Methods - Mary Beth Solomon
Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski
Session 3: September 26, 2024, 11am - 1 pm CDT
Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins
Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso
Session 4: October 10, 2024, 11am - 1 pm CDT
Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman
Best Practices for Analysis and Reporting - Maria Virobik
Session 5: October 24, 2024, 11am - 1 pm CDT
Best Practices for Managing Stakeholders Through the Research Process - Roben Allong
Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson
Session 2 - From Start to Finish: Managing Qualitative Research with Confidence - Webinar
Rating: Not yet rated
Session 4 - From Start to Finish: Managing Qualitative Research with Confidence - Webinar
Rating: Not yet rated
From Start to Finish: Managing Qualitative Research with Confidence - Program
Rating: Not yet rated
Session 1 - From Start to Finish: Managing Qualitative Research with Confidence - Webinar
Rating: Not yet rated
Session 5 - From Start to Finish: Managing Qualitative Research with Confidence - Webinar
Rating: Not yet rated
return to qrca.org