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Webinar

Session 1 - From Start to Finish: Managing Qualitative Research with Confidence

Total Credits: 2 Advance Credits

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Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Research Design
Speaker(s):
Susan Sweet |  Jo Ann Hairston
Duration:
2 Hours
Dates
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Tags: Analysis Fundamentals Moderating/Facilitation Qualitative Analysis Qualitative Research Strategic Objectives

Overview

THIS IS AN INDIVIDUAL SESSION OF THE 5-PART COURSE. TO PURCHASE THE FULL BUNDLE CLICK HERE. 

From Start to Finish: Managing Qualitative Research with Confidence

Five-Part Course offered through Qualology

Session 1:

  • Date: September 5, 2024
  • Time: 11 am - 1 pm CDT
  • Topics:
    • The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet
    • Overview of In-Person Qualitative Methods - Jo Ann Hairston
Who Should Take This Course:

This course is designed for professionals who lead, manage and execute the qualitative research function within their organization. They might not have previously been introduced to the background and fundamentals of qualitative research, or this course can serve as a great reminder. The information learned will help those who manage qualitative vendors, including moderators, analysts and research facilities.

This is not a course for those who wish to learn how to be a moderator or facilitator for qualitative research. 

Speaker

Susan Sweet's Profile

Susan Sweet Related Seminars and Products

President

Sweet Insight Group

Jo Ann Hairston's Profile

Jo Ann Hairston Related Seminars and Products

RIVA Market Research & Training Inst

The work Jo Ann does for RIVA is diverse. She works in both the Research and the Training division, shifting hats with ease. As a researcher she is – assigned to focus group projects that range from medical issues to health and beauty aids and from politics to new products. After leading more than 3,200 groups, and earning the title Master Moderator, Jo Ann helps clients access POBAs [Perceptions, Opinions, Beliefs and Attitudes] from respondents that range from homemakers to the homeless and from ages 7 to 97.

As a Co-Founder of the RIVA Training Institute she serves as a Master Trainer and developer of the framework and curriculum for both standard courses and custom courses designed to meet the needs of clients in a variety of industries. She is a credentialed Master Coach for Qualitative Researchers, as well as, individuals transitioning from one career to another.

Schedule At-a-Glance

From Start to Finish: Managing Qualitative Research with Confidence

Five-Part Course offered through Qualology

Session 1: September 5, 2024; 11am - 1 pm CDT 

  • The Importance of Clarifying Research Objectives and Reaching Consensus About Them - Susan Sweet 

  • Overview of In-Person Qualitative Methods - Jo Ann Hairston 

Session 2: September 12, 2024; 11am - 1 pm CDT 

  • Overview of Online Qualitative Methods - Mary Beth Solomon 

  • Identifying the Best Research Method Options for a Given Situation - Jeff Walkowski 

Session 3: September 26, 2024, 11am - 1 pm CDT 

  • Best Practices for Selecting Third-Party Providers (Recruiters, Facilities, Moderators, Analysts) - Michael Collins 

  • Best Practices for Writing Screeners - Jessica Kurth & Kristin Ameruoso 

Session 4: October 10, 2024, 11am - 1 pm CDT 

  • Best Practices for Developing/Evaluating Discussion Guides - Jay Zaltzman 

  • Best Practices for Analysis and Reporting - Maria Virobik 

Session 5: October 24, 2024, 11am - 1 pm CDT 

  • Best Practices for Managing Stakeholders Through the Research Process - Roben Allong 

  • Best Practices for Being a Champion of Qualitative Research Results - Bruce Hutchinson 

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