Bruce Hutchison Related Seminars and Products

Manager

State Farm

Bruce Hutchison is both an avid qualitative and applied ethnography researcher, plus brings a history of senior marketing officer experience to his work. Today, he leads a team of mixed methods researchers at State Farm headquarters in Bloomington, IL, that is focused on informing projects for innovation teams and executive leadership across the enterprise. Bruce is an enthusiastic advocate for actionable research and has had the privilege of launching and building national brands, products, and services throughout his career.

Roben Allong Related Seminars and Products

CEO

Lightbeam Communications (M\WBE)

Founder and CEO of Lightbeam Communications Corp., Roben started a boutique research firm in New York City to provide evidence-based, more culturally relevant, on-trend solutions for brands and public sector entities.

Lightbeam’s clients tap her in-depth knowledge, research expertise, and deep understanding of the influence of social and cultural movements of previous decades on consumer attitudes, and behaviors to help them meet and exceed business objectives. She is an outspoken advocate of helping brands develop a competitive edge and be more inclusive by using cultural insights as effective soft power diplomacy.

As a former international senior music business executive, Roben Co-Chaired Global Music Committee Conferences responsible for strategic creative product development and marketing around the globe. Today, she is hailed by colleagues as the “Oprah” of the focus room and has presented research findings on emerging social and cultural trends at several distinguished organizations such as the Fashion Institute of Technology, University of San Francisco, and New York University as well as various industry conferences.

Most recently, Roben is a former President of QRCA and her compelling articles have been featured on both Quicks and Greenbook annual Editors' lists.