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Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Short Description:
- During this session, we’ll discuss how to position yourself (note: you don’t HAVE to focus on a specific industry if you don’t want to!), whom to target, and the wide variety of marketing options available to you and how to choose which to focus on.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Analysis & Reporting | Consulting | Research Design
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Short Description:
- Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 5
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 56 minutes
- Format:
- Audio and Video
- Short Description:
- When respondents become storytellers, things get human real quick. When respondents are given the opportunity to tell their narratives as they experience them, our biases as researchers take a backseat. Autoethnography turns the research enterprise on its head: We participate in their research, they take control and tell their own stories. We coach from the sidelines, while respondents are front and center. Autoethnography is a relatively new methodology for consumer research. It differs from journaling in that it allows the market research team to connect more deeply with the consumer through the peeling back of multiple layers of consciousness, thoughts, feelings, and beliefs. In this presentation, we discuss how autoethnography differs from other, more conventional methods. This presentation will contain a case study that shows a side by side comparison of autoethnography and journaling.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Project Management
- Duration:
- 59 minutes
- Format:
- Audio and Video
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 4
- Categories:
- Communication | Consulting | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- For those QRCs that work in communications, these people will become your future clients. But the world has rapidly changed. Different tools are available. The age of creative-test focus groups may be over. What are these people looking for in their qualitative research? What kinds of methodologies and approaches are most valuable to them? What are the needs of the modern creative industry? This workshop will be co-led by Ryan Romero, an industry leader who teaches the Texas Creative program and will incorporate several current students who are at the leading edge of advertising in a structured forum to help Quallies meet the needs of Creatives and vice versa. We all have lots to learn from each other.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Rappers + Researchers + Realities will discuss unconscious bias as it relates to understanding humans in an evolving qualitative research landscape. Leveraging often-misunderstood rap culture, this discussion will show how rappers and qualitative researchers use a surprisingly similar approach in connecting authentically with their respective audiences.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- Not yet rated
- Duration:
- 1 Hour, 11 Minutes
- Format:
- Audio and Video
- Short Description:
- Without a doubt, the competitive environment of the market research industry is changing rapidly and broadening from an old paradigm of traditional research to a new one that converges with both business intelligence and data analytics providers. Both GfK and Nielsen have sold off their custom research businesses in favor of building out syndicated products and third-party data providers are, in some cases, eliminating the need for primary research entirely. With the rise of automation, chatbots, and AI, many qualitative researchers are scratching their heads and wondering…where’s long-term opportunity?
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Duration:
- 52 minutes
- Format:
- Audio and Video
- Short Description:
- Do you fear the DIY research trend? Whether an independent researcher, part of a research agency, or a corporate research professional, the DIY research trend has likely impacted you. If your livelihood is focused on being hired by businesses to execute research, or you are someone who hires outside partners, access to new DIY technology can make it both easier and harder to execute meaningful qualitative research. So, let’s talk it out. We still all need each other, probably now more than ever. In this session, we will discuss the impact of the DIY research trend on both client-side and independent research professionals. Bringing it to life with real-world stories and advice for making these new relationships work for you. You will see how Doing it Together (DIT) can be actionable, profitable, and rewarding. This session includes research into the trend, case studies, and interactive activities that will help you plan for and embrace your own future.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 2
- Categories:
- Consulting | Project Management
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Positive relationships between moderators, recruiters, and facilities are paramount to every qualitative research success story. The entire industry relies upon this symbiosis. However, constantly decreasing budgets and ever tighter timelines are just some of the factors putting relationships to the test. This presentation will reveal the results of our own qualitative research with moderators, recruiters, and facility owners to understand what they see as the biggest issues affecting the relationships between all of us and how to solve them.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Duration:
- 59 Minutes
- Format:
- Audio and Video
- Short Description:
- Like it or not, we’ve entered a new era in marketing research. Client values and perspectives are evolving. New technologies are constantly emerging. And, this pace of change is only likely to accelerate. Over the past three years, I’ve been fortunate to attend six major MR conferences (plus fabulous QRCA events) and present at three of these. I listened to research innovators share their forward-looking wisdom and experiences; and attended thought-provoking educational sessions exploring technology and the future of the greater MR industry – all with an ear to how Qualitative might be impacted. In this fast-moving session, we will review quick highlights of various MR shifts. We’ll cover technology as well as novel and alternative approaches, including artificial intelligence, automated MR platforms, prediction markets, new MR thought paradigms, generational and cultural shifts, breaking Qual rules, fresh twists on Qual study designs, microbrands, and more.
- Non-Member Price:
- $50.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- The Internet has disrupted the marketing funnel. It’s no longer a straight line – that marketers draw and lead – from brand awareness to purchase. Today it is more of a jigsaw puzzle, with varied touchpoints and messaging that can impact an ultimate purchase. Customer journey maps are shedding light on the real customer path – the behaviors, attitudes, delight and pain points that customers encounter on their way to a product, category or experience – and inspiring a more nuanced marketing and product development path.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Jay admits that he really didn’t know what he was doing when he got into market research... but it all worked out in the end!
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Duration:
- 50 Minutes
- Format:
- Audio and Video
- Short Description:
- As podcasts have grown in popularity in recent years, this engaging form of storytelling and communications presents a huge opportunity for users and practitioners of qualitative research. In this Qcast, we’ll discuss how podcasts are being used to enhance the discovery and collection of insights, as well as facilitate the dissemination of those insights across client companies. We’ll also explore different podcast styles for different types of research opportunities.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting | Professionalism
- Duration:
- 49 Minutes
- Format:
- Audio and Video
- Short Description:
- Love qualitative research? Looking forward to making it the bread and butter of your career? Unsure if you are doing all you can to guarantee a successful career? Join this Ycast as we discuss tangible ways to ensure career development now and long-term. We will shed more light on the different qualitative research career trajectories available as well as discuss tools needed to get there including setting smart goals, determining priorities, embodying leadership (no matter your role), and building key relationships every day in your work.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Research Design
- Duration:
- 53 Minutes
- Format:
- Audio and Video
- Short Description:
- New technology vendors are popping up every day offering marketing automation tools that promise ‘smart data’ and improved analytics. For users and practitioners of qualitative research, these emerging technologies can provide new opportunities to provide expertise that augments this data.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1.0 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Consulting | Professionalism
- Duration:
- 1 Hour 6 Minutes
- Format:
- Audio and Video
- Short Description:
- Particularly for younger researchers, many career trajectories will include segments of both in house and consulting positions. Given the inherent differences between those two, navigating the changes in roles and responsibilities can be a steep learning curve. In this YCast, we'll cover the nuance of the research process in each, including the unique challenges to be aware of when it comes to strategy, planning, recruiting, execution, synthesis, delivery, and more.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Consulting | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- This session is a practical guide to Behavioral Science, the heuristics that most affect market research, and some clear-cut ways to do better research with this understanding. Although many of the examples provided relate to health care, the information applies to research in any setting. The webinar is based on one of the top-ten rated presentations from QRCA's 2019 annual conference.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Short Description:
- Are you a member (or thinking about becoming a member) of a professional organization? Attend this YCast to learn practical tips and guidelines to make sure you get the best bang for your membership buck!
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Consulting | Professionalism
- Duration:
- 1 Hour 2 Minutes
- Format:
- Audio and Video
- Short Description:
- Judgment is the most critical obstacle to overcome when building empathy.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Professionalism
- Duration:
- 1 hour
- Format:
- Audio and Video
- Short Description:
- Just like onions, QRCs have a lot of layers.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Analysis & Reporting | Communication
- Duration:
- 54 Minutes
- Format:
- Audio and Video
- Short Description:
- Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
Total Credits: 1 Advance Credits
- Average Rating:
- 1
- Categories:
- Business Practices | Professionalism
- Duration:
- 49 Minutes
- Format:
- Audio and Video
- Average Rating:
- Not yet rated
- Categories:
- Business Practices | Consulting
- Duration:
- 58 Minutes
- Format:
- Audio and Video
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- Virtual reality technology is rapidly being developed and is attracting enormous amounts of funding. This technology will certainly affect the worlds of entertainment, news, gaming, health care, business, research and other areas in a profound way.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00
- Average Rating:
- Not yet rated
- Categories:
- Moderating/Facilitation | Research Design
- Duration:
- 1 Hour
- Format:
- Audio and Video
- Short Description:
- User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
- Non-Member Price:
- $0.00
- Price with Discount:
- $0.00