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Qcast: Elevating Market Research through the Power of TV

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Analysis & Reporting |  Communication
Daniel Berkal
54 Minutes
Audio and Video
Original Program Date:
Jan 31, 2019


Over the last 12 months, Northstar Research Partners has successfully designed, managed and executed Asda’s very own 10-part TV show — uniquely branded Our House. Crafted purely from insight captured from their target customer, the show’s key objective is to continually bring to life Asda’s target customer’s hopes, dreams and approach to shopping via a medium that builds customer empathy, generates both stakeholder and participant excitement, and delivers key insights in a bite-sized format.

In this presentation, you will learn practical tips on:

  • Why we chose to turn insight into a TV show
  • How to engage participants in the process
  • How to ensure it lands as impactfully as possible within your client’s organisation


Daniel Berkal's Profile

Daniel Berkal Related seminars and products

The Palmerston Group

Daniel Berkal is a globally recognized expert in immersive methodologies who leads the research team at The Palmerston Group. 
The recipient of the 2011 QRCA “Qually" for excellence in Qualitative Research, Daniel has worked on the most innovative brands in business and is best known for completely immersing himself in consumer environments. With projects featured in Fast Company and Forbes, he's been called "Hands down, the most unique, thought-provoking and game-changing qualitative researcher in the business. Period.”  He led a team that earned the MRIA award for “Best Qualitative Project” for immersive work with Cirque du Soleil.
Daniel holds degrees from McGill University and The University of Texas at Austin. He is a professor at Humber College and has instructed at Miami Ad School campuses in New York, Minneapolis, Toronto and Miami. He has served on the board of directors of the QRCA.

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