Tags: Ycast
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
Topics to be covered include:
Abby Leafe has been a qualitative researcher for more than 20 years, having started her career in advertising. In fact, a brief stint in graduate school was enough to make her run screaming from academia and she is forever grateful to the helpful headhunter who told her that, in fact, people will pay her to do research. Since 2014, she has been the principal of New Leafe Research, a full-service qualitative research conultancy, working with clients across a diverse array of industries, weaving in new technologies and time-tested best practices to connect deeply and authentically with consumers.
return to qrca.org