Tags: Ycast
User experience (UX) research continues to grow by leaps and bounds. And there’s no big mystery about how to do it; your qualitative research skills not only translate brilliantly to UX research, qualitative researchers in fact bring something to the table that traditional UX researchers don’t. This presentation will explore the basics of UX research, and provide some practical insight and guidance to those who are thinking about adding UX to their résumé or practice.
Topics to be covered include:
Abby Leafe is the principal of New Leafe Research, a boutique qualitative research firm in Newtown, PA. She has been a practitioner of qualitative research for over 20 years after starting her career in advertising. She has conducted research in dozens of categories for brands ranging from global financial institutions to local not-for-profit organizations. Her first focus group was in a chat room in 1999, so she’s always loved being on the bleeding edge of technology for qual.
return to qrca.org