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On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   1
Categories:
Professionalism |  Moderating/Facilitation |  Communication
Speaker(s):
Peter Totman
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jun 21, 2024
Short Description:
Like the broader society in which we operate, qualitative research seems designed for and by extroverts. This is true in both the experiences of the research participants and qualitative research practitioners. Recent studies have shown introverts are often more thoughtful, analytical, and reflective people and as such are potential sources of insight, subtlety, and nuance. Our industry and the users of our research cannot afford to exclude the unique contributions of introverts.  This session will be interactive and personal. Whether we’re an introvert, extrovert or somewhere in between, we will learn about our own personalities and working styles.  We will also take a close look at qualitative research itself. 
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Average Rating:
Not yet rated
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
6 Minutes
Format:
Audio and Video
Original Program Date:
Jun 05, 2024
Short Description:
What’s all the latest buzz about hybrid approaches to research? By combining qualitative and quantitative research we are blending the best of both worlds. It’s a dynamic approach that allows us to uncover insights that are both statistically robust and emotionally resonant—a true win-win. In this video, Kendall will share a few of her secret ingredients for leveraging hybrid-based research approaches.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1.5 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation
Speaker(s):
Ian Long
Duration:
1 Hour 30 Minutes
Format:
Audio and Video
Original Program Date:
May 10, 2024
Short Description:
The Blob Tree is a frequently used projective exercise in qualitative research. This is a great opportunity to learn all about using Blobs directly from the creator!
Price:
$50.00 - Non-Member Price

Not Found
On Demand

Average Rating:
   1
Categories:
Consulting |  Communication
Speaker(s):
Jim Berling
Duration:
4 Minutes
Format:
Audio and Video
Original Program Date:
Apr 03, 2024
Short Description:
Communication with our client-side partners is the key to success for any project. But what do our partners expect and want from us as QRC’s. Watch our latest video short where Laura Taylor shares her top 10 list of tips from the trenches based on her experiences over the last 20+ years leading client-side insights departments.
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Business Practices |  Professionalism |  Research Design |  Moderating/Facilitation
Speaker(s):
Cary-Anne Olsen-Landis |  Jasmine Walker
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Mar 15, 2024
Short Description:
A human-first approach should be at the core of everything we do. Yet, our relationship with research participants is often transactional, ending after they receive the honorarium.  In this session, we’ll discuss how this one-sided interaction contradicts human-centered design and blurs the lines of ethical research. Our speakers will draw from knowledge gained through their combined 15+ years of conducting qualitative research studies for Fortune 500 companies to illustrate the necessity of building an ethical, trauma-informed two-way bridge between researchers and participants.  
Price:
$25.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   4
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Mar 08, 2024
Short Description:
What is the purpose of your follow-up questions? Are you truly interested in what the respondent is telling you or are you merely confirming your hypothesis about the meaning of their answer? Learn about this and other traps that intervene with asking the most useful follow-up questions. What are the origins of RIVA’s saying “probe till you puke?” And more about what’s so bad about asking someone ‘why’ they said or did something?
Price:
$75.00 - Non-Member Price

Not Found
On Demand

Total Credits: 0 Advance Credits

Average Rating:
   2
Categories:
Consulting
Speaker(s):
Jim Berling
Duration:
2 Minutes
Format:
Audio and Video
Original Program Date:
Feb 15, 2024
Short Description:
Becoming a great moderator starts with understanding the needs of your stakeholders and learning how they will use this information to make more informed decisions.  We need to moderate and gather information from our stakeholders, our research participants, and then help guide them on how to leverage the insights we uncovered to support their business decisions.  Let’s become that go to consultant and business partner not just an order taker!
Price:
$0.00 - Non-Member Price

Not Found
On Demand

Total Credits: .75 Advance Credits

Average Rating:
   3
Categories:
Business Practices |  Communication
Speaker(s):
Laura Fravel
Duration:
46 Minutes
Format:
Audio and Video
Original Program Date:
Jan 19, 2024
Short Description:
Gone are the days when being an "expert" in your field was enough to get noticed. Today, our world is craving a more human side of business - one in which leaders and business owners have more of an authentic and visible voice - one of purpose and even perspective. Learn: How do you show up - whether introducing yourself at a networking event or on LinkedIn - to stand out and get noticed? How to you become memorable and sought-after? And all in an authentic, rather than 'boastful' way? 
Price:
$10.00 - Non-Member Price

Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Moderating/Facilitation |  Professionalism
Speaker(s):
Jo Ann Hairston
Duration:
1 Hour 1 Minutes
Format:
Audio and Video
Original Program Date:
Jan 12, 2024
Short Description:
What you need to explore to yield information about the drivers and motivations that influence consumer behaviors? Create questions designed to capture the language of the consumer or target population. Are you getting the actual voice of the consumer or yes/no answers? This webinar will help you create a structure to your guide that goes beyond the obvious, top-of-mind answers into the thoughtful “I never thought about this topic in this way before” responses? What are the best kinds of questions that evoke that?
Price:
$75.00 - Non-Member Price

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