Skip to main content
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Analysis & Reporting |  Consulting |  Research Design
Speaker(s):
Lisa Strick
Duration:
59 minutes
Format:
Audio and Video
Original Program Date:
Jan 30, 2020
Short Description:
Through this session you will learn how human experience research became the driver of successful new product ideation. We will focus on how we captured and shared the findings from low-budget primary and secondary research to help the client team better empathize with the humans (and their pets) who will be using their products. We will share how we leveraged the insights captured to bring the client team closer to the human truth; and, how we illuminated consumer stories to create custom brainstorming techniques that inspired breakthrough ideas.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Analysis & Reporting |  Moderating/Facilitation |  Research Design
Speaker(s):
Jill Matthews, MBA |  Kelly Heatly
Duration:
58 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Insights emerge in the places where humans are making the decision, buying the brand, or experiencing the product or service. By learning in the moment, within the natural purchase or experience environment, you keep your research “real” – so let’s take it to the streets! “Street research” involves gathering insights from consumers at the point of decision, purchase, consumption, and/or experience. By recruiting consumers ahead of time or via intercepts, and by using smart methods and technology to capture insights in the moment, you will gain rich insights on the street. Resilience required! The ultimate benefit: insightful, efficient, and agile research. In this session, we will discuss effective applications for place-based research and best practices for successful execution, including low- and high-tech tools for on-site data collection and analysis/reporting.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
Not yet rated
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Mpho Mpofu
Duration:
58 Minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
How can a brand gain greater access to their consumers and achieve front-row seats into their lives? Imagine an opportunity to wake up with the consumer and be part of their day from the moment they rise until they go to bed; a way to experience in real-time the influences and circumstances that shape consumer decision-making at every touchpoint during the day. WhatsApp has become a preferred form of communication in emerging markets. It is familiar, easily affordable, and accessible (compared to other research platforms). This presentation will demonstrate how one can use WhatsApp as a multidimensional but non-intrusive lens into consumer lives through the use of text, audio, and video connections. The methodology can be leveraged as a continuous ethnography throughout the day. It can give us access to every step in their experience and moments of influence.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   28
Categories:
Moderating/Facilitation |  Project Management |  Research Design
Speaker(s):
Katrina Noelle
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Sep 24, 2020
Short Description:
Get national reach and honor social distancing by conducting webcam interviews and groups. Interviews and small group discussions can be conducted over the phone, computer or tablet. They're easy for participants to join and for clients to observe live or recorded. Learn how to optimize your in-person moderation skills to the digital world. Get some tech tips on how to make the experience a smooth one for everyone involved. Add this synchronous tool to your toolbox to expand your options and meet people where they are!
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   1
Categories:
Analysis & Reporting |  Research Design |  Moderating/Facilitation
Speaker(s):
Jeff Syroney
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
May 17, 2024
Short Description:
The relationship consumers hold with products and brands has undergone an enormous shift since the pandemic. Understanding these revised relationships often requires a deeper connection than can be found through online research or around a traditional focus group table. In this session, we will explore ways we can modify methodologies and manipulate physical spaces to create an immersive experience for both research participants and users of qualitative research. Using real-world case studies, we will share a wide range of examples from the bold (using classic TV game shows as inspiration to bring segmentation to life) to the simple (how we turned focus groups into a rotating multi-segment, inter-generational experience). We will also provide examples of exciting ways to bring insights to life through experiential deliverables such as podcasts, customized video, and even graphic novels.
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   16
Categories:
Analysis & Reporting |  Research Design
Speaker(s):
Kelli Hammock |  Michael D. Lieberman |  Lauren McCluskey
Duration:
1 hour
Format:
Audio and Video
Original Program Date:
Jan 20, 2023
Short Description:
In this webinar, we’ll discuss trends in the use of algorithms in qualitative recruiting. We’ll look at benefits and limitations of these tools, and key considerations for marketers, recruiters and of course, qualitative researchers.   
Price:
$25.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Project Management |  Research Design
Speaker(s):
Peter Totman
Duration:
57 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
Recruitment is often seen as the boring end of the process - methodology has always been the sexy bit, right? Wrong — the sexiest methodology in the world falls flat without the right participants. This is the story of how we used the Big 5 personality theory to find the people are methodology deserved - and unique experiment we conducted to find the sweet spot.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »
Not Found
On Demand

Total Credits: 1 including 1 Advance Credits

Average Rating:
   4
Categories:
Business Practices |  Research Design
Speaker(s):
Isaac Rogers
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 21, 2021
Short Description:
As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.
Price:
$0.00 - Non-Member Price
More info » Save for Later Register
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   5
Categories:
Project Management |  Research Design
Speaker(s):
Pamela Cusick |  Susan Owens |  April Leonard
Duration:
57 Minutes
Format:
Audio and Video
Original Program Date:
Sep 14, 2023
Short Description:
Recruitment for Healthcare Research is facing multiple challenges. During the Covid Pandemic did we ‘spoil’ HCPs with high honorariums for TDIs/VDIs to get them to do interviews during difficult times? Now that we are past the Pandemic, is this status quo moving forward? Will we ever get back to in-person research, and what will it take?
More info » Save for Later   Add to Cart »
Not Found
On Demand

Total Credits: 1 Advance Credits

Average Rating:
   2
Categories:
Moderating/Facilitation |  Research Design
Speaker(s):
Noel van Aartrijk
Duration:
56 minutes
Format:
Audio and Video
Original Program Date:
Jan 31, 2020
Short Description:
If you’re looking to squeeze everything you can from respondents in an in-person qualitative research session – especially innovation-focused work – consider the rev up. Yes, we’re talking pre-work or “homework”. Before they even walk into their research session, consumers are our eyes, ears, and pioneers – and they have ideas of their own. While respondents are in their element, in the wild, let’s leverage that opportunity for an output that is powerful and resonant. No more humdrum homework – it’s time to up the ante and give consumers a seat on the innovation team like they’ve never had before. In “The Art of the Tease”, attendees will reimagine homework assignments as a way to pull out respondents’ sharpest thinking in-sessions and add an entirely new dimension to the creative process.
Price:
$50.00 - Non-Member Price
More info » Save for Later  Add to Cart »

Please wait ...

Back to Top