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On Demand

Qcast: Thriving in a Disrupted World: What’s Ahead for Qualitative Research in 2021


Total Credits: 1 including 1 Advance Credits

Average Rating:
   4
Categories:
Business Practices |  Research Design
Speaker:
Isaac Rogers
Duration:
1 Hour
Format:
Audio and Video
Original Program Date:
Jan 21, 2021


Tags: Qcast


Overview

As organizations across the globe adapt to COVID-related changes in their industries and business practices, leaders are turning to their research partners to help them navigate the path forward.

In our first Qcast of 2021, we’ll discuss what’s next for qualitative research, how the practice is evolving, and new best practices for in-person and digital research. Our discussion will focus on:

  • How in-person research is returning to facilities around the world, the types of work being planned and the coming changes.

  • New approaches, methods and best practices for weaving digital methods into existing in-person approaches for greater engagement and context.

  • Three trends driving the future of qualitative insight collection that are here to stay.

Resources

Speaker

Isaac Rogers's Profile

Isaac Rogers Related Seminars and Products

CEO

20|20 Research


Isaac Rogers is the chief innovation officer at Schlesinger Group, where he plays a critical role in driving change and new growth and cultivating innovation capabilities within the company. As head of 20|20 Research, which became part of Schlesinger in 2020, Isaac is charting the course for the company’s next generation of international online research platforms. A member of the Insights Association and ESOMAR, Isaac is a frequent speaker at industry events and  holds multiple patents on research technology.